Chapter 241: Two-pronged approach

Although Li Dong was cruel to clean up a few supermarkets, it was easier said than done.
He is now a dog biting hedgehog, unable to start.
Those supermarkets were not the small supermarkets in Dongping at the time. These were some big internationally renowned brands.
No matter which aspect is compared, there is no advantage at a distance.
When it comes to branding and fame, people are well-known brands, and fame is put there even if it is not publicized.
If the distance hadn't caught fire in the last six months, and there were more advertisements, it would really be inferior to these ones.
When it comes to service and environment, both sides are also half a catty.
On the service side, despite repeated requests from Li Dong, after all, there are too many novices, and the quality of the employees is not too high, and it is temporarily inferior to several foreign-funded enterprises.
In terms of environment, the distant place has priority for the time being, which is also because of the new store.
In addition, the supermarket also depends on the type of goods.
But everyone is a big supermarket, and they are all living supermarkets, and the types of goods are not much different.
Calculating, the only thing that can be regarded as an advantage in the distance is that there are more stores, so this takes the initiative.
But now, more stores have become a burden.
In the price war, it is enough for one store to reduce the price, but the distant place is to have several nearby stores reduce the price at the same time, otherwise it will also be a blow to the reputation of the distant place.
There are many stores, and price wars fought, and naturally there are many losses.
Li Dong has a headache. What should I do?
One person counts short, everyone counts long.
No way, Li Dong can only convene senior company meetings and asked everyone.
For the competition between distant places and several supermarkets, everyone has heard about the current situation, and usually thought about how to win.
But when it comes to the solution, there is really no good solution.
The director of the marketing department hesitated for a while before saying: "Will you seek pressure from the city government?"
Li Dong shook his head, which was inappropriate for the government.
If the government is involved in business competition, there will be more troubles. Besides, people are not good. If you know the government, people will not.
The Director of the Commodity Department said: "We are losing money, and the other party is also losing money. If we don't talk to them again, it's almost the end of the year. At this time, everyone can't take advantage of the competition."
Li Dong exhaled: "Mr. Sun also mentioned this before, but he found Carrefour over there, and there was no sign of relief. Now they are just forcing us not to stand on our feet, and would rather not do business at a loss."
Now everyone has nothing to say.
People would rather continue to work with you at a loss, and nothing else is useful.
After a while, someone whispered: "Will you continue to cut prices?"
Li Dong's mouth moved. This idea coincided with him. Now the other conditions are not much different. Continued price reduction is probably the only way to win.
But Li Dong also has difficulties, and now both sides are operating at a loss.
Although it hasn't lost much, it has been losing money. If the price is lowered again, it will lose more.
If in the past, Li Dong was used to everything, and it wouldn't matter if he lost money, just kill him.
But now there is not much money in the distance, and less can be used. If you lose a lot, you may hurt the distance.
Li Dong sighed. Is there no other way?
Just as everyone was meditating, there was a snapping sound in the conference room.
Li Dong turned his head and glanced, Shen Qian was smirking with her tongue out, picking up the pen that fell on the table.
Li Dong raised his eyebrows, but he didn't have a good air: "Turn the pen and go out, everyone is thinking of a way, just be idle!"
Shen Qian grunted and didn't be annoyed: "Is there anything else to think about, besides price cuts, what else can we do? Long pain is worse than short pain, and if we prolong our losses, we might as well defeat our opponents. They are only branches I want to report the price reduction one level at a time. We will cut the price a bit harder this time, at least for two or three days. "
"Because of the time difference, we can grab a large number of customers in two or three days."
"When their headquarters sends out the documents, we will descend again, and they will come down several times to steal their business and customers."
"Our only advantage now is that it is highly mobile, you can make a decision from a distance. And other companies have a board of directors, and they have been operating at a loss for a long time. Do you think their internal opinions will be unified? Only when the board of directors slap, we can beat Opponent. "
Shen Qian said it simply, but Li Dong frowned: "I understand what you said, but how much will it cost?"
"A substantial price reduction, ten stores, it's not a small amount spent."
"I estimate that the first time is 20% off, the second time is 25% off, the third time is 30% off, it should be almost the same after three times. Compared with the usual flow and sales, we are ready to lose 30 million. Enough is enough. "Shen Qian didn't take it seriously.
Li Dong really wants to spray her face, what is 30 million enough?
Thirty million yuan, if this were to be put aside, Li Dong would be able to hold it by gritting his teeth, but now the key is that there is not much money in the distance.
And this is still just Shen Qian's estimate, if those few houses are not as Shen Qian imagined, it will cost you enough money.
Fifty million? 80 million?
Once the fight is over, the old Lao Di in the distance will be empty, and a little difference will be a big trouble.
Seeing Li Dong staring at him, Shen Qian hummed: "This will not work, nor will it work, so what do you say?"
"I'm losing money now. I'm afraid I'll have to lose money when other new stores are opened. I lose tens of thousands a month, and I lost the money in a few months. It's not the same effect."
"Now that if we can defeat the opponent with a thunderous momentum, maybe this money will be made back in a few months. We have not only lost money but also gained time, one after another, do you say?"
After Shen Qian finished speaking, she stopped talking. Anyway, she had to look at Li Dong.
Tens of millions is not a small number, and Li Dong's hesitation is also common sense.
Li Dong took a deep breath and gently tapped on the table. After a while, he asked Sun Tao: "General Sun, what do you say?"
Sun Tao replied: "Generally speaking, I agree with Manager Shen, but to do this kind of thing kills the enemy by 1,000 and damages 800, whether it is better or not to do it."
"Does Mr. Sun have any suggestions?" Shen Qian groaned softly.
Sun Tao thought about it and said, "I really have a suggestion, that is, it costs a little bit more."
Li Dong came to the spirit and quickly asked: "What method?"
"Acquisition!"
Everyone was surprised, acquisition, acquisition?
Sun Tao looked around and smiled: "Acquisition of several other supermarkets."
"puff!"
Li Dong did not spray, but Shen Qian just sprayed out the water she just drank. What the hell!
Sun Tao really dare to think about acquiring several well-known brand supermarkets!
Sun Tao did not mind, and still said with a smile: "This would have been impossible in the past, but it is different in the past. Now, these supermarkets are operating at a loss, and they cannot bring any benefits to the head office. The situation in Jiangbei must be seen by everyone Come out, not to mention elsewhere, we have a great advantage here in Pingchuan, and also occupy an active position. "
"Doing business is all about making money, not about letting off gas. They are also supporting now. As long as we see our determination to continue, they will make a choice."
"Another point, it depends on whether we are reluctant to get this price, as long as the price is right, there is nothing to talk about."
Li Dong frowned slightly: "So how much do you think it will cost to buy these three supermarkets?"
"At least 150 million!" Sun Tao replied.
Regardless of the area, geographic location, or decoration, these supermarkets are first-class, not worse than the Longhua store.
If you want to buy these three stores, 50 million may be the lowest standard.
After all, this is the provincial capital, and the rent is not a small amount. This is still the rent of the shopping mall. If even the building is bought, Sun Tao would not dare to make this suggestion.
Upon hearing this number, Li Dong shook his head and said: "Too many, the distance can't afford it now."
After thinking about it, Li Dong explained: "And our current stores are enough, and then buy these stores, not to mention the difficulty, even if the other party agrees, it will cause duplicate resources and waste money."
After listening to Li Dong's words, Sun Tao nodded after thinking for a while: "That's also true. I didn't think about this before. What I thought more about was the impact of the acquisition of these supermarkets on us. If the acquisition is successful, From afar, Pingchuan's retail industry can be established as a leading player in one fell swoop. "
The acquisition of several well-known hypermarket branches will indeed make the distant place famous.
If there is no shortage of money, Li Dong would like to try it, but unfortunately, the investment is too large, not cost-effective, Li Dong still shook his head.
In the end, Li Dong found that there was no other way to go besides the price reduction.
With a long breath, Li Dong got up and said: "Then follow the advice of Manager Shen and continue to cut prices!"
"Say early!"
Shen Qian smiled and said, "Relax, listen to me, and guarantee to win!"
"Taking 30 million as the bottom line, if it exceeds, then continue to drag on." Li Dong asked again.
If he loses 30 million and still can't get those supermarkets, he is ready to slow down and continue fighting with them.
Anyway, in the long run, the winner must be far away.
However, if 30 million yuan can solve this problem, Li Dong doesn't mind investing 30 million yuan. After the end of the month, the profits of other stores should be reached, which is almost a month's profit from afar.
It is worthwhile to take one month's profits to make a profit.
Having made up his mind, Li Dong doesn't have to worry about this matter, and Sun Tao can naturally do it well.
Back in the office, Li Dong asked Liu Qi to call Zhou Haidong in again.
After Zhou Haidong entered the door, Li Dong wandered around the office a few times.
In the end, Li Dong gritted his teeth and made a determination, whispering: "Try to find some people to go to other supermarkets."
Zhou Haidong's eyebrows moved, and he tentatively said: "Really smashed?"
Li Dong froze for a moment, and then annoyed: "Use your head, who made you hit the store?"
"I mean looking for some aunts and aunts to introduce them to their business. Aunts and aunts are all very picky. Isn't it difficult to pay an account for half an hour? There is a problem with the product quality ~ EbookFREE.me ~ Is n’t it easy for us to make a few words? Do I still teach you the rest? "
Zhou Haidong understood now, and said with a smile: "This is no problem."
Li Dong also said a little bit: "I'm here to introduce them to business, it shouldn't be a mess, right?"
"Yes, yes!" Zhou Haidong said quickly.
Li Dong rubbed his cheeks, which was a bit wicked, but he couldn't help it.
Shen Qian's big price cut cannot guarantee a victory. Li Dong has many dreams, and Li Dong has to add more fire.
Rather than smashing stores and destroying them, Li Dong has done enough.
If you do n’t eat people in the business, people will eat you. Several supermarkets and his shopping are not the right way. Li Dong Lao Laomen is also justifiable.
As for whether there is any effect, Li Dong believes that at least it will be useful.
Two-pronged approach, he did not believe how long those supermarkets can last. (To be continued.)