Chapter 242: Go to Beijing

Compared with other supermarkets, Distant has a great advantage.
As Shen Qian said, Li Dong was personally in the distance, and what he said was nothing, without any constraints.
Li Dong said that the price reduction, then the following must be carried out without compromise.
The day after Li Dong made up his mind, a document called "Ten Stores Preferential Policies" was distributed to all stores.
On the third day, ten stores displayed "20% discount" posters.
This efficiency is not so fast. Other supermarkets haven't responded yet, and they saw that the already scarce customer base is almost half less.
Although it's impossible to talk about the courthouse sparrow, this gap is much larger than before.
A few supermarket managers couldn't accept it, they were too pitted, and they all felt distressed.
In the past, when they were away, they could earn at least a few million per store each month, but now, they lose almost a few million!
This is still before, and now the price has dropped again from afar!
20% off. If you add up the total cost, you will lose almost five points.
In other words, if you sell a hundred dollars now, you will lose five dollars in the distance.
The ten stores in the distance have a turnover of at least 10 million yuan per day. After a day, it will be 500,000 yuan.
Of course, this effect is also bumpy.
The supermarket in the distance is next to them. Now things in the distance are almost 10% cheaper than other supermarkets. Customers naturally do not mind taking a few steps to go to the distance next door.
Although the more people there are, the more they will lose money in the distance, and several supermarkets are also eager to lose money in the distance.
But they had to take the trick and cut the price!
If it does n’t go down, let the distant place do this again, are there any customers?
People are inertial. Once the customer's dependence is cultivated, under the same conditions in the future, others will naturally choose the distance, how can they compete.
But this time too many price cuts, the loss of trading, several branch managers really have no right to decide.
As Shen Qian said, they have to report to their superiors and get approval before they can continue to cut prices.
This superior is first of all on the other side of the region. If there is no response from the region, it must be reported to the headquarters.
This set of procedures was originally intended to limit the rights of the managers of various district managers, but now it has become a constraint.
Reporting takes time, approval takes time, and it takes time to make posters and price tags. Without the above approval, the sub-managers would not dare to arrange in advance.
In this way, the distance really took the lead.
For three consecutive days, far-off passenger traffic increased by 50%, and the daily turnover reached about 15 million.
There are even people who rush to buy things from other districts by car. The bus only costs a few dollars. Two dollars back and forth is enough.
But when I go to the city, I get a 20% discount. If I buy thousands of items at a time, it will be 200 yuan cheaper.
Everyone will count this account, and even suffering from the distance, the business here in Yaohai District is a lot worse.
Of course, other supermarkets that did not participate in the price war will not be able to run, this time, almost a pot of risotto.
...
Carrefour.
Since getting the approval from the superior, the branch manager has been busy directing his men to make posters and change the price tags.
At the moment when the poster was hung up, the Carrefour branch manager was still thinking, this time we must fight against the distance.
But before waiting for him to come back, his men reported to him: "Distance posters have been printed. In order to celebrate the coming Christmas, the supermarkets in the distant place have reduced prices again, with a 25% discount!"
"puff!"
Carrefour's sub-manager almost spurted out the old blood, but can't live a life?
25% off, you are free forever!
The chubby manager is sad, and Carrefour has been in the world. He has never seen such a person. He really treats money as money!
In the past, shopping in other small and medium-sized supermarkets was because their Carrefour used prices to suppress people. When was it their turn to deal with them like this?
Looking at the unheated document in his hand, the fat manager sighed, "Call the report again!"
The assistant manager who heard the sound shook his head, and now he met his opponent. Who would know if the price would be reduced in the distance.
Of course, this is a high-level business, and it is not her turn to worry about it.
However, the young assistant still reminded: "Manager, the business is getting worse recently, with a daily turnover of less than 800,000, and it will really close when it goes on like this."
"Eight hundred thousand?"
The manager was ignorant. A month ago, his store's daily turnover was close to two million.
This is only one month, why 40% of the turnover is left?
Although the price is on the one hand, there are many old Carrefour customers, as well as new customers. After all, the reputation is there, and the company has not been able to attack the company's reputation from afar.
But the performance has been reduced to this, which is too shocking.
The assistant said again: "Well, it's less than 800,000. And there are fewer and fewer people. The people who are coming here are still very picky. They are too high in price and poor in things. , For this matter, there are two cash desks suspended for more than an hour, many customers saw this situation and went across. "
The manager said angrily: "Why don't I know this?"
The assistant whispered: "Did you report to the district yesterday?"
The manager was stunned for a while, and then he yelled and said: "The success is not enough! The business is not good, but now it is so troublesome, the business is even worse!"
The assistant did not dare to answer the question, but he was complaining in his heart. Can this be blamed?
I also thought that the last time I wanted to dig myself to be the assistant to the store manager. Although the position is not as good as it is now, but the salary is higher than it is now, should I be prepared?
At the same time, the same scene happened in several supermarkets.
Their price reduction documents have just come down and prices have been reduced again in the distance, and this day really can't be over.
You do n’t lose money if you do n’t sell things, but there is such a big store there. Rent, wages, water and electricity are all asking for money!
There is no business, things cannot be sold, and after the shelf life expires, a large number of products have to be processed. That is also money!
Unlike far-off profit-making popularity, they lost money, but they even lost customers.
Several supermarket managers are faintly aware that this time I am in serious trouble!
...
Regardless of how other supermarkets respond, Li Dong is no longer in Pingchuan.
For the price war, set your own strategy. Other things don't need to worry about Li Dong.
On December 24, Li Dong drove the morning plane to Beijing.
This is the first time Qin Yuhan has called to let Li Dong go to Beijing.
Qin Yuhan's tone was sad on the phone, and Li Dong didn't ask her questions, just let Li Dong stay with her.
The girlfriend invited him, plus there was nothing urgent about Pingchuan, so Li Dong hurried to Beijing.
Coming out of the airport, Li Dong shivered.
The winter in Beijing is too cold, and the hard wind blows, leaving Li Dong a bit stiff all over.
Pingchuan is in the south, although the weather in the south is also cold, but it is definitely not as cold as in the north, and it is still dry and cold. Even the air seems to be without water vapor. Taking a breath, Li Dong's lungs are a bit uncomfortable.
Outside the airport, Li Dong saw Qin Yuhan.
A white down jacket wrapped the graceful posture tightly, masks, hats, ear covers, if the other party greeted him, Li Dong really did not recognize it.
Looking at Qin Yuhan, who looked like a stupid bear, Li Dong immediately smiled and said, "Don't you say that women are not afraid of cold? How can you be wrapped like this?"
Qin Yuhan gave him a blank look and bulged his mouth: "Who told you that women are not afraid of cold!"
Li Dong tilted his mouth and looked at several women passing by, saying, "Look at how people wear it."
Qin Yuhan glanced, and saw a few women in short skirts walked over, and immediately hummed: "Others are others, and when I get old, I'm so cold. I'm not that stupid."
Li Dong laughed and did not tease her, but praised: "This white down jacket is well-chosen, and you look more beautiful than before."
"So I was not pretty before?"
Li Dong twitched his lips and said with a smile: "Pretty, always so pretty."
Qin Yuhan laughed when he saw it. He saw Li Dong shivering and complained: "I told you earlier that the capital is very cold. You still wear so little. Is it frozen?"
He pulled Li Dong's hand and stuffed it into his pocket.
Li Dong also did not resist, holding her hand and pushing it into a warm pocket.
The two walked for a while, called a taxi, Qin Yuhan reported a place name, and the driver didn't talk much, so he drove away.
In the car.
Qin Yuhan said: "I booked you a hotel, three-star hotel, don't you mind?"
"Mind what, I can live anywhere." Li Dong laughed and said.
"That's good, four stars and five stars are too expensive, I don't want to." Qin Yuhan grinned.
Li Dong laughed: "Why don't you want to spend money to spend, don't save it next time, if you don't have enough money, tell me."
Speaking of money, Qin Yuhan fell silent.
Li Donggang didn't notice it at the beginning. When Qin Yuhan remained silent, Li Dong felt something was wrong and said softly, "What's wrong?"
Qin Yuhan's eyes suddenly turned red, and some choked: "Li Dong, I'm sorry."
"What's wrong?"
Li Dong hurriedly hugged her halfway and said softly: "If you have anything, just tell me, don't cry, it will be ugly to cry in winter,"
"Ok."
Qin Yuhan sniffed his nose, and felt a little uncomfortable: "Li Dong, I'm so useless. The money you gave me, I lost more than one hundred thousand."
"loss?"
Li Dong did n’t bother to understand what was going on ~ EbookFREE.me ~ Seeing Qin Yuhan crying again, he hurriedly comforted: "It ’s not enough for me to earn more than ten thousand yuan, and my husband is what I have. Money, let alone tens of thousands, millions or tens of millions is nothing, do n’t feel bad. "
Qin Yuhan didn't feel strange, but thought Li Dong was really good to her.
The driver who drove in front could not help but twist his body, your sister, now the young and bragging is getting bigger and bigger!
A guy who is renting out rents, opening his mouth to several tens of millions, not afraid of the wind blowing.
After looking at the girl in the back row through the mirror, the driver pouted. This little girl looks pretty good, but unfortunately she has made such a boyfriend.
Li Dong didn't care about the driver's thoughts, gently patting Qin Yuhan's back, appeasing the little girl who was hit.
To put it bluntly, the girl in front is only 20 years old this year.
(To be continued.)