Chapter 93: I will prove that I am a master of marketing

Zhang Yang was suddenly shocked. He knew that he said that the investigation seemed to have touched a certain nerve of this woman. Now if he does not perform well, his last hope will be destroyed.
"H Provincial Capital Walking Street is one of the largest commercial pedestrian streets in China. According to the hourly traffic calculation in the morning, the daily human flow should be about 300,000 to 400,000 people. According to Chinese customs and some scientific analysis of marketing statistics, At the peak of the holiday, it should be tripled, and there are about 10,000 people per day. Of course, there are more leisure and entertainment, and less than one-fifth of the real consumption, but this is already a huge Data, because many people will spend many times when shopping, for example, shoes, clothes, cosmetics and so on ... "
"Well, continue." Aunt Yan was expressionless.
"In the morning, I observed more than a hundred of the more famous stores. Of course, I just observed and observed their approximate transaction volume and foot traffic, and only about twenty were actually included in my sight."
"why?"
"Because I don't have much energy, but the important reason is that many popular brands don't need too much investigation to know, because they are facing the general consumer group, the pedestrian traffic in the pedestrian street is very large, and the transaction volume is quite similar. Large, the shop decoration and staff are just general, there is no marketing strategy at all, they have a set of fixed sales methods to cater to the mass consumers, at best they will say some flattery, did not pass professional training, of course, They don't need it! "
"Well, continue." Aunt Yan nodded.
"I observed nearly twenty stores, but in the end, I set my sights on four stores, including three international brand stores, and the other is the aristocratic city."
"Those three?"
"Xx clothing, boy, ny clothing Co., Ltd., these are three brand stores with a certain international reputation, but unfortunately, two of these three are counterfeit international brands ..."
"Ah ... you know that?" The girl's watery eyes stared at Zhang Yang in surprise.
"Ahem ... I only inferred from some gadgets in the store, and the accuracy can only reach 60%." Zhang Yang embarrassed.
"Oh, go on, swallow, don't interrupt." Aunt Yan knocked the girl's head again. The girl's mouth pouted when Lao Gao was very upset that her mum knocked on her head.
"Of course, their brand is not related to me. For me who is looking for a job, the higher the fake brand, the higher the commission, because their profit is high and the transaction volume is good. Unfortunately, because I do n’t have ID card and graduation certificate, they rejected me, they lost one of the world's top marketing masters! "
"The world's top marketing guru ?!"
When I heard this, no young woman was surprised, and then there was a slight disdain in the corner of her mouth, and the goodwill that began to build on the boy suddenly disappeared. This sentence was too arrogant, and arrogantly ignorant of the heights of the sky. One kind is a lunatic, one is a genius. Obviously, the publicity does not belong to the latter.
"Yes, I am the world's top marketing master!"
Zhang Yang felt the disdain of Aunt Yan, but still nodded her head very seriously. When it comes to marketing, the thinking and memory in his head does not allow him to be modest. This is a kind of strong self-confidence, which comes from strength.
Everyone has a bottom line, and now Zhang Yang has a bottom line. Because of the successive blows, this touched the proud nerve in his memory. Yes, he is the world's top marketing master. !!
This is undeniable! Not even he can deny it!
If he were to give up this title, he would rather give up the job and the hard-won opportunity. Suddenly, Zhang Yang had a strong self-confidence. He believed that even if he was not the world ’s top marketing master, he was looking for a job here. He can also live in this city. Even if he sells popsicles, he can make money.
The true master of marketing is not limited to one industry!
Man is a very strange and wonderful animal. Zhang Yang can be despised, insulted, or even borrowed money from a stranger without face, but he has his very strange principles and dignity, such as not robbing, Don't grab a taxi and so on. But now, Zhang Yang has added one more. It is a subconscious act that the young woman in front of him cannot look down on herself.
"Are you sure you are the world's top marketing master?" Looking at the child in front of her, Aunt Yan suddenly had an illusion, as if the word marketing master was mentioned just now, the child immediately transformed, from the immature start Confidence, this confidence even infected her.
"Yes, I can prove it to you within three days. I can revitalize this lifeless shop. Even, I can double the sales here on the original grassroots level. Dozens of times at last! "Zhang Yang's mouth gave a confident smile. At this time, Zhang Yang was no longer Zhang Yang. He wore a huge halo on his head: the world's top marketing master!
"Do you know what a master is?" Aunt Yan said coldly.
"People who have deep attainments in learning or art and are respected by everyone."
"Well, it's good to understand, talk about the situation in the aristocratic city, and see how your investigation results." Aunt Yan's face slightly eased, at least, this crazy boy knows what a master is.
"First of all, if you do n’t talk about brand and price alone, then the aristocratic city deserves to be a real luxury store on the entire pedestrian street. Unfortunately, it is because of luxury goods that it has a limited number of surnames. After all, consumption in China In the concept, most of the luxury goods are in shopping malls. For example, the more famous Spring Store, Seibu Department Store, Yanjing Oriental Xintiandi, Shanghai Hang Lung Plaza, Changchun Zhuozhan Department Store, these malls provide 90% of luxury in mainland China. Product supply, which has also developed the consumption habits and consumption philosophy of the luxury consumer group ... "
"Well, go on!"
"Of course, it can't be said that a luxury store cannot exist in this pedestrian street. From the analysis of foot traffic, there will always be luxury consumers coming in to see if you really want to stand here and establish a fixed customer base. Group, that takes a long time, of course, not only time, but also first-class staff quality, first-class after-sales service department, first-class management mode! "
"I observed for a few hours, and the traffic in the aristocratic city was obviously much smaller, and the transaction volume was horribly low. It took a whole morning to sell a piece of clothing. I assume that today's business is the worst day. It is also assumed that the total price of that dress is about 15,000. According to the high profits of luxury goods, this dress can earn about 12,000, but the entire store's daily expenditure should not be less than 40,000. Then, the nobleman The city should be at a serious loss ... "
"Wow ... the arrogant brother is really amazing, Mommy said, this store loses about one million a month ..." The girl looked at Zhang Yang in surprise, with an incredible expression on her face.
"More than a million ... how long has it been open?" Zhang Yang's expression was stagnant.
"It's been over a year." Aunt Yan smiled lightly.
"Ah ... keke ... that's not a loss of more than 10 million ..."
"To be precise, it should be a loss of 21 million yuan."
"..."
Zhang Yang is stunned, Zhang Yang is always public, no matter how strong the thinking is, Zhang Yang's thinking always dominates. Apart from touching the dignity of the memory in his head, Zhang Yang is still strong. For Zhang Yang, It's incredible that a clothing store has lost more than 20 million a year.
"Okay, you go to work first. The commission allows you to make an extraordinary settlement every day." Aunt Yan nodded and said, "In addition, you have to register your name and address on the counter. You need to apply for some documents as soon as possible. If necessary, You can take time off to get your ID. "
"Thank Aunt Yan, Aunt Yan, I want to ask a question ..."
"Well, say!"
"Are you the boss here?" Zhang Yang asked cautiously.
"Ho ho, no."
"Ah ..." Zhang Yang couldn't help but pause. His speculation was completely wrong. According to the tone and the temperament of Aunt Yan's speech, she should be the boss. Otherwise, she wouldn't be able to make such a casual decision. People say hello and decide to stay with him.
"I'm not, she is." Aunt Yan knocked on the head of the girl next to her, with a pet on her face.
"..."
Zhang Yang looked at the girl's two dimples and opened her mouth wide. This luxurious shop was actually this girl's, and she lost more than 10 million a year.
"Hum, I'm not allowed to be a boss?" The girl seemed very dissatisfied with Zhang Yang's expression: "Tell you, from now on, I'm your big boss, and I'll contract you three chapters, be late, deduct money. Go to work When chatting, deducting money, leaving early, deducting money, deducting money for a bad appearance, um, you are now decently dressed, deducting one hundred bonuses ... "
"Ahem ..." Zhang Yang was sweating on his head. He had been detained a hundred before he even got to work. What a world!
"Also, remember, if you do n’t listen to me, you have to deduct money. For example, when you ask you to call Sister Yan, you must shout, and you are not allowed to call my little swallow. , Say so much first, and tell you when I think about it. "The girl crossed her arms.
"It's all right to listen to her. She is the boss here, but I can't help it. I have to ask her for advice here." Aunty Yan touched the girl's head, sorry to Zhang Yang.
"Ah, aunt Yan, rest assured, Sister Yan told me to go east, I would never go west, Sister Yan told me to jump, I would never leave ..."
"Hee hee ... this is pretty much the same, you can start working now!" The girl took Mummy's hand and went inside.
"Yeah, Sister Yan, I want to ask you something. You look at me like this, and I'm not well-groomed. Can I borrow my clothes and shoes in this shop first? I will keep it safe until I make money. Dry clean and hang it up to ensure it won't be damaged! "Zhang Yang sneered.
"Yes, you can choose it, ah ..." The girl suddenly stared at the open face with wide eyes.
"What's the matter?" Zhang Yang was stared at the face by the girl, feeling uncomfortable, and couldn't help touching her face. Is there something dirty on her face?
"You, you ... how did you change?" The girl looked at Zhang Yang's smirk and insignificance, apparently starting to be the world's top marketing master with a confident look. Why did she suddenly become pinched and become so insignificant?
"What changed?" Zhang Yang was inexplicably smiling.
"Okay, okay, I hate seeing you look like this now." The girl pulled Aunt Yan with a bitter smile on her face.
"Congratulations, you are already a member of the aristocratic city, and you are the only male surname employee here. Oh, I forgot to introduce myself. My last name is Liu, and my name is Xiaoliu, or sister Liu. I It's the manager and foreman here. "
"Liu Yanhuaming, sister Liu has a good name."
When the girl and Aunt Yan came upstairs, the girl who started talking to Zhang Yang came over, with a sweet smile on her face, she was fascinated by the Yang Zhang, , this girl was definitely born of a fox, Zhang Yang held Liu Dark and soft, could not help but pinch it gently, and then regretted it immediately.
"Our boss has agreed, you should change your clothes first." Liu An frowned, and pulled his hand back immediately.
"Uh-huh ..."
Zhang Yang's cheeky play to the extreme, pretending that nothing happened, and quickly ran around to choose clothes. After Zhang Yang turned around, it was found that the aristocracy was much larger than he thought. General monopoly Most of the stores are more than one hundred square meters, which is already large, and the nobleman Chengguang has more than three hundred square meters of space downstairs, which is almost the same as some small supermarkets.
Judging by the aesthetic standards of Zhang Yang's Department of Fine Arts, the decoration of the aristocratic city is almost perfect. Every detail, every embellishment, and even a switch plug are very particular. The lighting design is even more gorgeous. Zhang Yang can be sure that the aristocratic city is the top-grade clothing store in the entire provincial capital. It even surpasses five-star hotels. At least, many valuable materials will not be used.
There are a pair of crystal shoes and a crystal box next to the shoe display cabinet. From the perspective of the manufacturing process, everyone knows that it is of great value. If you analogize at this price, even the oil paintings and other artworks on the wall will be It's not valuable, and it's definitely not cheap.
This is an extremely luxurious clothing store, Zhang Yang secretly shocked.
Of course, it was only the beginning that shocked Zhang. When he started to come in, he only glanced at the prices outside. When he saw the prices of some clothes now, he finally understood why these clothes could not be sold. A suit of ten More than ten thousand, a shirt more than seven thousand, a pair of leather shoes more than ten thousand, a tie twenty thousand, the cheapest socks are a few hundred pairs, a belt more than ten thousand ...
These are some of the top international brands. Zhang Yang can be sure that in China, most people do not know these brands at all, and even Zhang Yang himself is mostly confused. The world's top marketing masters are not obliged to remember all the world famous s brand.
Looking at the shocking prices, Zhang Yang was a little overwhelmed, so he chose a set of clothes at these prices that actually had a dog biting a hedgehog and couldn't keep his mouth.
Even though Zhang Yang had never dreamed of wearing such extravagant clothes while dreaming.
Don't care so much, !
Looking at the shabby clothes on his body, the flamboyant Ah Q's spirit erupted. Anyway, it wasn't his own clothes. He wore them and wouldn't be dead.
One end decided that Zhang Yang immediately carried a beige suit and shirt and shoes and ran to the bathroom. This is what he was looking for.
"Zhang Yang, what are you?" Liu An realized that Zhang Yang was not walking to the locker room, but running to the bathroom, and asked curiously.
"Take a bath ..."
"..."
Liu An couldn't help stunning.
Zhang Yang ca n’t help it. He ’s up to 150,000. If I do n’t take a bath, I ’m really sorry for this suit. Besides, he really needs to take a bath. Otherwise, the white shirt is probably only on his neck. Leaving a black circle, it would be troublesome if the dry cleaning could not be cleaned by then. Thinking of that colorful hair, Zhang Yang could not help but fight a cold war, and a good girl was ruined by hair, hey ...
Well, it's still dark and beautiful, with a sweet smile and soft, soft and warm hands.
Soon, at least half a catty of dust had been wiped off the body under the brave Italian silver, and the unpleasant odor disappeared, replaced by a faint fragrance ...
Is this Zhang Yang who looks wretched and dirty looking for work?
Liu An couldn't help blinking his eyes.
Zhang Yang's hair was still a little wet, and the beige suit was worn on Zhang Yang's body as if tailored specifically for him. It set off Zhang Yang's slender figure. The white shirt made Zhang Yang look energetic, and the patch The tie with the little white flower played the finishing touch, and it goes without saying that the leather shoes are new, new and shiny, and can see people ...
Buddha wants gold, and people want clothes! This sentence is never wrong. Many times a person's spirit must be expressed through clothes.
"Sister Liu An, can I go to work?"
Zhang Yang smiled slightly and walked to Liu An's side. The action was full of mystery and elegance. There was a sense of calmness in the light, like a real nobleman. This is what Zhang Yang and Li Bo learned. To live up to this suit, isn't life just acting?
This is an aristocratic city. Since it is an aristocratic city, there should be nobles. Let me be the only aristocrat. Hey, so many beautiful women, just a male surname!
When thinking of Li Bo, Zhang can not help but smile proudly, Li Bo, I want to surpass you, but unfortunately, it is his proud smile that immediately betrayed his soul.
"Well, wearing a dragon robe is not like a prince." Liu An saw Zhang Yang's insignificant smile and couldn't help covering his mouth and snickering, and a few girls who watched in the distance were also surprised to see Zhang Yang's transformation, When she saw Zhang Yang's insignificant smile, she couldn't help laughing.
"Ahem ..." Zhang Yang suddenly touched his head awkwardly. What aristocratic temperament was immediately abandoned.
"Well, it's fragrant. What bath do you use? It looks like there aren't those things in the bathroom ..." Liu An shook her small and delicate nose and smelled it.
"No hand sanitizer ..."
"..."
...
After starting work, Zhang Yang stood with his hands against the door. Liu An and some employees were surprised that Zhang Yang hadn't moved yet, just a pair of eyes watching the flow of people in and out, as if he didn't even think of taking commission immediately.
In fact, most of the employees in the aristocratic city now look forward to publicity, because publicity is too arrogant, and publicity is equivalent to degrading their ability.
For more than an hour, there were hundreds of people going in and out. Zhang Yang remained unmoved, still standing at the door and watching carefully. He was looking for prey, he was waiting for his first prey, and he needed to build his confidence. , Also need to establish his own image in the shop, and the success rate of the first customer will affect his reputation as a marketing master.
(To be continued)