Chapter 260: Overall view

To do a good job in the market, we must first understand the market.
Only after having a thorough and thorough understanding of the market, can we summarize and analyze based on the most real data, and then put forward some effective strategies according to local conditions.
I think Zhang Xiaobai had done a thorough analysis of the beverage market before Zhang Xiaobai's beverage company, and he would say that during the interview, which made Zhou Ping mistakenly believe that he was the son of the chairman.
Zhou Ping's inference has a certain truth. How can someone from the chairman's family understand the general direction of the company's development?
In fact, it is not difficult for Zhang Xiaobai to say those. He just made the most normal inferences based on the actual situation. According to the brand image and market share of Changyin, he can only develop like that.
Changyin Company is a small company in front of Broad Group, but in terms of sales, there is no big difference. No matter how the goods are sold, this is sales.
Mastering the most authentic information first-hand is the first step in sales.
When they came to the county seat, the two simply had dinner and found a hotel to rest.
After entering the room, Zhang Xiaobai took a bath, took out his pen and wrote on it what he saw, heard and felt that day.
Zhang Xiaobai has two notebooks. One is for reading essays. When he is reading, he likes to record some things that he thinks will be useful for the future. After reading a book, he will write after reading. In short, every time he reads, he must gain something.
Some time ago, Zhang Xiaobai read a lot of marketing books, various marketing techniques and classic marketing case analysis, etc. However, he has read more management books recently. Since he knew he wanted to be a regional manager, he focused on this aspect of learning. .
This time Zhang Xiaobai took out another book, and he has already written a small book. Most of the records are about Yao Yuan and Du Mengni about the Broad Group. These are urgently needed to understand now, so I remember more.
Whenever Du Mengni closed the door to tell him about this, Zhang Xiaobai would be like a pupil, taking out her pen and notebook, listening carefully, so that Du Mengni's "ridicule" was aroused.
Zhang Xiaobai always remembered a sentence, no matter how good his memory is, it is not as good as a bad pen. There is no harm in writing more.
After finishing writing, Zhang Xiaobai read and studied, and went to bed after twelve o'clock.
The next day they still got up to exercise, and then the two had breakfast and set off.
Of the ten prefecture-level cities in Ansu Province, this is only one of the counties. It is unrealistic to travel to all areas.
Zhang Xiaobai's plan is to choose a representative county for each city, and then carefully inspect the county.
Even so, time is still tight, and it will take more than two months to plant the seedlings and chemical fertilizers should be used.
Today is different. Yesterday, when the two went to the countryside, they didn't understand the situation as carefully as the old farmer. They just asked the key points.
It is a little bit gratifying that someone finally knows about Yuanda Fertilizers and finally sees the slogan of Yuanda Fertilizers.
In a few villages, there are slogans on the walls of farmers' homes.
"If you want a good harvest, Yuanda fertilizer is indispensable!"
"For a bumper harvest, Yuanda Fertilizer is a helper!"
"Yuanda Compound Fertilizer, high-yield shows great power!"
...
...
The big slogan was very loud, but the sign did not sound.
Although some people know about Yuanda Fertilizer, they don't have a good impression of this brand. Although some people have bought it, they are just cheap.
Here, the price of Yuanda's fertilizer is slightly lower than that of Huinong.
On the Jetta, looking at the slogans, Little Sister Bao finally no longer feels so depressed.
"Brother, I finally saw some salesman's actions!"
Zhang Xiaobai frowned and looked forward, seeing those slogans and hearing the words of the old peasants, not only did not improve, he seemed to be more solemn.
With a long sigh, Zhang Xiaobai said, "Do you know how much the marketing fee of the Southern Region is a year?"
Little Sister Bao shook her head slowly, how would she know this.
Zhang Xiaobai had known about these conditions for a long time, and laughed at himself and stretched out a hand.
Little Sister Bao opened her eyes wide and looked shocked, then she covered her mouth and did not believe this fact.
Zhang Xiaobai said painfully: "Five million! What did Du Fei do with these five million? Just wrote a few slogans on the wall?"
In order to expand the market, Yuanda Group has given great concessions to the southern area. Firstly, the price is cheap, and secondly, it is strongly supported by funds. For this reason, the marketing expenses in one year alone are 5 million.
The reality is that now the Broad Group is in a loss-making position in the south, but even so, it still keeps spending money here, just because this is the company's development plan.
In order to occupy the market, I would rather lose money and make money.
At that time, when Yao Yuan mentioned the marketing expenses, Zhang Xiaobai was equally shocked, but Yao Yuan calmly said that the money is not too much. After careful calculation, the ten southern provinces means that each province is 500,000 yuan. As far as enterprises are concerned, this marketing fee is not much.
From a glimpse, Zhang Xiaobai understood the purpose of this marketing fee only through this county~EbookFREE.me~, but only used small advertisements in some areas, in other words engaged in formalism.
Zhang Xiaobai is resentful, Du Fei, Du Fei! Is this your business, okay? Just lie to yourself?
Falsified data and formalism, so many expenses must be fully covered.
No wonder Brother Yao Yuan had to change you, no wonder sister Du Mengni opposed you, it was purely your own self-inflicted feeling.
After a long time, Little Sister Bao asked: "Brother, how should we spend so much money in the future?"
Zhang Xiaobai thought for a while, and said: "Strike out with a heavy punch, concentrate the funds and drop it in one place, you must see the effect!"
Zhang Xiaobai didn't think about how to do it specifically, but it had to be based on this idea. One province is not more than 500,000, but they can be added together. Five fingers are not powerful, and a fist can hurt people.
Little Sister Bao said: "Brother, you said Du Fei is like that. Are the salespeople here easy to manage? If the market is not doing well, do they make very little money?"
The basic salary of salespersons is not high, mainly to earn commission money. Now that the Southern Market is like this, Bao Xiaomei naturally thinks that salespersons do not make much.
Zhang Xiaobai shook his head and said, "In fact, they make a lot of money. The head office knows that the southern market is not good and many people are unwilling to come, so it gives a lot of subsidies, plus various expense reimbursements, even if they don’t get a commission. Quite a lot."
Little sister Bao sighed, "I really can't understand the company's approach."
Zhang Xiaobai said earnestly: "The chairman is a person who takes care of the overall situation, and the vision is not comparable to ours. But if you think about it, it doesn't matter if we are losing money. The whole world is lofty!"
Zhang Xiaobai sighed: "When that day comes, all the contributions will be taken back soon!"