Chapter 319: Xiangyuan Food Factory

"Director Cai, there is bad news. This is a new marzipan from Xiangyuan Foods Co., Ltd. on the market. Take a look." In the R&D office where Xiao Cai is located, Zhao Xuhua walked in with a bag of candies.
"Marzipan? Could it happen to crash with our new marzipan?"
In fact, the caramel marzipan of Xufeng Food Factory has no much technical content. A certain proportion of cream, water syrup, and brown sugar are mixed and boiled to a certain temperature. Finally, almonds are added to make the current caramel marzipan.
The secret that makes marzipan delicious comes from the brown sugar that Zhou Kun brought back. Its special fragrance has a caramel taste but no bitterness. Of course, Zhou Kun cannot explain to the other party that this unique fragrance is because of the dragon's dragon inflammation. The changes brought about.
"Yes, and companies of the size of Xiangyuan Foods Co., Ltd. have begun to advertise their products on a large scale. A large area of ​​counters has also been opened up in supermarkets to promote their new products. Marzipan."
Different from Zhao Xuhua's panic, Xiao Cai was calm after hearing the news: "Call everyone together, let's evaluate the latest marzipan from Xiangyuan Foods."
Xiangyuan Foods seems to have taken a lot of work this time, because people in the R&D office have also found many advertisements about Xiangyuan marzipan, the latest traffic star endorses it, and the voice on the Internet is also very high.
"Obviously Xiangyuan Marzipan has set its opponent on the Han Chinese marzipan. The coincidence with our product is just a coincidence. It can even be said that Xiangyuan did not put us in the eyes from the beginning." Xiao Cai seeks truth from facts Said.
The biggest problem of Xufeng Food Factory is the shortage of raw materials. Due to the scarcity of raw materials brought back by the boss, Xufeng Food Factory can provide a stable supply of strawberry bread throughout the year. Other foods are affected by seasonal factors. Large-scale listing.
Perhaps not many people who leave the copper city will know Xufeng Food Factory, and even Kunyang Fruit Industry knows not many people, so this time the marzipan sold by Xiangyuan Foods cannot come from Xufeng’s marzipan.
"But there is a big problem now. The aroma of wine is also afraid of the deep alleys. If our marketing at this time does not keep up, then our Xufeng marzipan can easily be regarded as a follow-up product."
"This is a concern for the marketing department. We only need to study each other's taste and formula. Now everyone comes to taste the marzipan from Xiangyuan."
Each piece of Xiangyuan nougat has its own packaging. After opening the package, a light brown nougat is revealed.
It's just that the moment when Xiangyuan's marzipan was in his mouth, people in the R&D office frowned. It was not for other reasons that Xiangyuan's marzipan was too unpalatable!
I originally thought that the aggressiveness of Xiangyuan marzipan must be full of confidence in the taste. I did not expect it to be such a product quality. The whole marzipan has no other fragrance except sweetness. The almonds wrapped in syrup seem a little soft and not enough. brittle.
The only characteristic of the whole Xiangyuan marzipan in the mouth is that the crunchy and hard sugar-coated almonds give it a sweet and crunchy taste, but nothing else.
Zhao Xuhua seemed a little embarrassed, because he was too excited just now, who would have thought that it was so weak to find an opponent.
In short, if this product was placed in their office, it would have been rejected immediately, and it would be impossible to go on the market.
In fact, the people in the entire R&D office, including Xiao Cai, did not consider a problem. All products are built on a cost basis.
Putting aside the brown sugar used in Xufeng's marzipan, the cost of the whipped cream and almonds in it can beat the products on the market.
"I will report the matter about Xiangyuan Marzipan to Manager Qian, and then the operation will be handed over to the marketing department. We only need to continue to develop new products. And Xiao Zhao, don't be so surprised in the future. of."
Kun Yang is on the dominant side and naturally sits firmly on the Diaoyutai, but when the same scene is switched to Xiangyuan Food Factory, it is a different scene.
"Manager Liang, these are all the marzipan that can be found in the copper city market. I bought a little of each one."
Prior to this, the sales of marzipan promoted by Xiangyuan Foods in Copper City had a strange phenomenon. Take several cities around the city as an example. The closer to the two cities of Copper City and Yincheng, the lower the sales of marzipan. , To what extent, the fluctuation of the curve can be described by the word diving.
To say that Xiangyuan Food Factory did not conduct market research before producing new products, that was really wronged. At that time, Copper City was still very satisfied with the new products. Why did such a large degree of turnover occur in just a few weeks? Manager Liang of Xiangyuan Food was puzzled.
So he asked the people under his hands to investigate the marzipan on the copper city again and found that there were two new marzipan on the market.
"The first one came from Xufeng Food Factory, and the others came from a relatively popular baking classroom in Copper City."
"Baking classroom?" Manager Liang is obviously interested, because in general baking classrooms use hand-made methods. Unlike mechanized production, hand-made uses good materials in terms of raw materials to reflect its particularity. Selling point.
"Which one is the marzipan from the baking classroom, show me a taste!"
After the crude packaging was peeled off, the rich creamy aroma began to emerge. After a marzipan was ingested, the crispy taste and the graininess of almonds made this candy taste very good.
Manager Liang opened a piece of candy with a look of scrutiny, and found that due to the hand-made relationship, the almonds in the sugar were baked to different degrees, some were already burnt, and some were baked just right.
If it is a product on an assembly line, this is obviously unqualified, but after putting on a handmade coat, customers may not be too careless because of its delicious taste.
However, Manager Liang quickly considered another problem. After all, the production of marzipan in a baking classroom was limited. It could not be supplied to the market of Copper City, and it was impossible to cause such a big market impact. So Manager Liang turned his attention to On top of another marzipan brought back by his men.
The simple transparent plastic packaging makes this product more like a workshop product than the previous baking classroom.
"Which manufacturer did you just say this marzipan?"
"It is produced by Xufeng Food Factory. In fact, I personally prefer this product to cause the sales of our marzipan in Copper City to decline, and its price is more expensive than the marzipan that just came out of the baking classroom." The decline is already a relatively euphemistic term.
After the transparent plastic packaging was torn apart, this coffee-colored little marzipan began to exude a sweet taste. Unlike the marzipan just now, the candy in Mr. Liang's hand now has a crispy taste and richness. In addition to the milky scent and crunchy almonds, there is also an indescribable peculiar scent, like caramel but also a delicate scent, in short, it is very complicated.
In addition to the aroma of marzipan in the mouth, there is also the mood of Manager Liang now.
"How much does this marzipan cost?"
"200 grams sells for 78 yuan."
"This delicious marzipan is not expensive."
Manager Liang’s tone was full of loneliness. He lost to the first small hand-baked workshop. Manager Liang understood that it was because of the cost. If Xiangyuan Marzipan was positioned as a high-end confectionery market, it would be mature with its assembly line. As long as the craftsmanship is willing to pay the cost, then a small workshop like the first one cannot become an opponent of Xiangyuan at all.
But the marzipan made by Xufeng Food Factory made Manager Liang feel a sense of powerlessness. You can easily find alternatives for things like butter and almonds, but if there is a caramel aroma in the other's marzipan, it is not so easy to make out.
The caramel on the market uses industrially synthesized flavors, and some are even made with coffee powder. Manager Liang asks himself that he is familiar with the flavor. The marzipan that I just tasted clearly excludes the above two options.
Then the source of the special fragrance can only be another result, that is, the R&D team of the other party has spent a lot of energy to formulate a new formula, the appropriate temperature at which the syrup is converted into caramel, and the ratio of cream and syrup seems simple. Anything that changes randomly may change the overall taste of the syrup.
If Xiangyuan wants to crack the mystery of the fragrance, it will cost countless money and energy, and it will even be empty in the end.
The people in Kunyang didn’t know that Mr. Liang from Xiangyuan Food Factory had already helped them to make up a mysterious formula, but there was nothing wrong with this kind of thinking. The source of the fragrance could not be due to one of the ingredients of the marzipan. That is to say, the brown sugar is boiled with the dragon flame of the dragon. After all, this is unreasonable!
"What do you know about this Xufeng Food Factory?"
"I have done some preliminary understanding before. This food factory is very famous in Copper City. The products launched before are all high-priced routes, but it seems that their scale has always been small, so..."
Manager Liang immediately heard the meaning of the words of the people under his hand. It is precisely because the scale of this food factory is not large that the radiation area is limited to the surrounding area of ​​Copper City, and therefore the market reflected in the previous Copper City The situation is quite ~EbookFREE.me~ and it is precisely because the other party is not large that it gave Xiangyuan Food Factory a breathing space. Their Xiangyuan is like a defeated soldier on the battlefield. Now they still need to thank the other party for their failure. Grace to kill.
"What is the funding status of the other food factory?"
"Xufeng Food Factory is just a subsidiary company. You should have heard of the manager Liang Kunyang Fruit Industry behind it."
When it comes to Kunyang Fruit Industry Manager Liang only thinks that this is the case. Kunyang Fruit Industry is also taking the boutique route. Their company's products have almost no rivals in the market. As a subsidiary, Xufeng Food Factory has the same style as Kunyang.
"Take Xufeng Food Factory as the focus of attention. As for future actions, we will wait for further notice."
Manager Liang knew that the further notice he was giving was just to reinforce the respect, and the product could not be compared to others. The strength of the company according to the scale of Kunyang seemed to be unable to bite the other party, so he could only join the list of key concerns. The trend, then they can only abandon this marzipan market!
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