Chapter 1169: Membership system (subscription)

After Feng Yu swayed Erlang's leg and drank a can of force, Zong Qing first came back, and his face still had some awkward look. When he called, he forgot that his daughter lived with his wife.
"Feng Zong, that's it. I will arrange people and start to renovate the hospitality hotels. Then I will buy the hotel with cash and the subsidiaries, and I will help you say hello to the Bingcheng Machinery Manufacturing Group."
"Hey, I haven't finished yet." Feng Yu pulled Zong Qingxian, who wanted to go. "How many guesthouses do we have now?"
"Bingcheng, Shencheng, Jingcheng, Jinmen, Xianyang, Modu, Jinling, Hangzhou, Chuanfu, Xiamen, Pengcheng, Yangcheng, Heyi, Ningbo... a total of 24, the scale is not small What?"
Feng Yu shook his head: "This chain hotel is a big one. First of all, the capital cities must have, and some of the larger cities must also have. The big cities like Beijing and Modu should also There are more than one. Looking back at this Yuelai Inn, we also want to advertise, in order to promote our fast hotel industry standards."

It’s okay to open so many times at once. Can we do the new hotel, or do we have to find a place to build? Or, buy other ready-made hotels?

"Acquisition of ready-made transformation. This is faster, but also bring back customers. Remember to choose those hot spots, so that there will not be too high vacancy rate." Feng Yu reminded.
"That's easy to do, just take advantage of our Taihua Supermarket. In general, there are such hotels nearby. We bought it and transformed it into a hotel, not too much trouble. Just like this, our investment I have to rise a lot."
"Don't worry, this investment will definitely be earned. Now we have to make the price cheaper. What was the price of the standard room in our hotel before?"
"Between sixty and one hundred and twenty-two, in different cities, prices are different."
so cheap? Feng Yu remembers that before he was born again, he once lived with his wife at the hotel's hourly room, and he still had eighty. But think about the current price, it is normal.
Nowadays, the small hotels in the general city are only between 20 and 50 in the evening. There are also hot water and TV, but the TV is not clear, the hot water is available for a limited time, the room is cold and the room is small, not even window.
The larger the guest house, the price reflects the gap, there are dozens of pieces, there are hundreds of pieces, and even hundreds of pieces, the conditions are also different.
In the larger star hotels, then from a few hundred to a few thousand. Those star-rated hotels are taking the high-end route and the price is expensive.
"Do you think that according to the standard I just mentioned, what price should be appropriate? Is there any problem with the price increase?"
"Price increase? You are not saying that this fast hotel is cheaper?" Zong Qingxian had some doubts, and he did not hear anything wrong.

But our services and accommodations are better. The rooms of some star hotels are not necessarily much better than our luxury business rooms. Other hotels, if they want the same conditions as us, then their management costs We will definitely be higher than us, so that our profits can be guaranteed higher. The premise is that their house prices are the same as ours."
"In this way, you do the investigation to see what the prices of other ordinary hotels, guest houses, etc., and the price of three-star hotels. To be sure, let the sales staff who are always on a business trip fill in the prices they can accept. What is the price? Well, I am bullish 50% should be no problem."
"What? It has risen so much at once?"
"A lot? Sixty and ninety, the service we provide is different. We just want to open the grades with other small hotels. We can't invest so much. We still have the same price as the small hotel? Say, we will not lose if we fight the price war, but then it will not fall into the end."
"The price is too high, they may not come to live? Some of the permanent residents may choose to leave."
"Lao Zong, I just took the example of Taihua Supermarket. Why didn't you react? Taihua Supermarket has a means of pulling customers, called a membership card!" Feng Yu said.
"What do you mean, can this hotel also get a membership card?"

Why not?
Feng Yu asked.
The advantage of membership is that you can book in advance and stay in priority. The room rate can also be discounted. Different discounts can be given according to the different levels of members.

"Is the room rate refunded?"
"Of course, you have to discount. In the peak season, the price is high, it doesn't matter. Anyway, there are many people. But in the off-season, you have to give some promotional prices, especially for members. The promotion can be improved appropriately, let them feel, account for It’s cheap. In this way, when they live in the hotel, the first thing they think of is our Yuelai Inn. And their friends will be brought by them. Although not everyone will apply for a membership card, but this kind of customer The way of pulling customers has also contributed a lot to the sales of hotels."

How much better is the discount?
Zong Qingxian asked in detail.
"According to the membership level, you can give 5% off, 9% off, 18% off, 15% off, even 20% off, and even a 20% discount. This way, it is equivalent to our house price. It only increased by 20%. Compared with our better accommodation conditions, I believe there will be more people who choose to stay. No matter which level of membership card, you can give breakfast coupons. One room is limited to two people. That is to give breakfast."
"Right, breakfast is not only buns, rice porridge or something, to give customers more choices. All like the buffet, let the guests use their own, let them think that this breakfast is very affordable. Ordinary customers want to buy breakfast Voucher, at least ten dollars!"
"A breakfast is ten dollars? Isn't that too expensive?"
"Members, members have breakfast for free, and the room rate is also discounted." Feng Yu said with a squint.
Zong Qingxian couldn't help but smile: "A breakfast, you can also think of ways to promote membership cards. How should this membership card be charged?"

Equivalent to the discount of three room rates. Then you can also launch an event, how many nights you can live in a year, you can upgrade your membership card. The membership card is not just a discount on the room rate, other consumption in the hotel, such as smoke, water Anything, you can enjoy the discount. What else, you think about it yourself." Feng Yuyi is too lazy to think about it again.
In fact, Feng Yu only wants to come out so much, and he is not clear about it.
Zong Qingxian was sighing in his heart. Feng was really a business clerk. I thought of an idea. He even said so many good ideas, it was a genius.
... (to be continued.)