Chapter 176: Reselling Yangtai advertising (seeking for demand)

Packed out the sales of motorcycles, Feng Yu immediately set out to prepare commercials. The advertising contract of Yangtai was in the hands of Taihua. When the contract was signed, it was stated that Taihua Company had the right to replace the advertising content, as long as it was sold by Taihua Company and complied with national regulations.
At the beginning, Feng Yu spent a lot of money, and the sales of humidifiers did bring great improvement. However, Feng Yu believes that there is no need for such intensive advertising bombings. This is not a health care product. The market is not that big, many families. One is enough. It is enough to keep the program and two or three sets of advertisements. The set of advertisements should be replaced by motorcycles.
Of course, before the replacement, Feng Yu still had to talk to Li Mingde, how to calculate this advertising fee?
......
"What, advertising costs are so expensive, to five million? This is only a few days, why is it so expensive?" Li Mingde exclaimed.
Feng Yu told him that it is necessary to replace the prime time advertisements of Yangtai with motorcycles, so that Songjiang motorcycles can enter the national people's sight in the shortest time and greatly increase sales.
Originally, Li Mingde was very happy. He thought that Feng Yu was really kind, and he was willing to remove the advertisement of the humidifier and replace it with their motorcycle. But Feng Yuyi said that the advertising fee, Li Mingde suddenly fried hair!
"Five months, five million advertising fees, this price is very reasonable." Feng Yu spread his hands, a pair of I am very reasonable.
"Five months, five million, you tell me where is reasonable!" Li Mingde snarled.
Feng Yu did not panic out to take out a form and spread it out on the table: "General Li, look at this data. From the time we advertised the rain humidifier at the Yangtai, the sales of the humidifier formed a blowout, which It is the market share in May, which is in June. The effect of CCTV advertising, this is the factual performance. Is it worthwhile to ask such an effective advertisement?"
"You don't fool me. Your humidifier is because there are patents, there are no similar products. Even if the advertisements have effects, you are seriously exaggerated. Also, this market share is also your statistics. Who knows the true and false? You sell the sales. Let me show it with sales and I will know the true and false at first glance."
Li Mingde had long wanted to know how many units the humidifier sold and how much profit he had. However, he asked several times. Feng Yu did not say that he asked Li Shiyou and Hou Haitao as well. They all had a tacit understanding.

Would you like to show the sales data of the products to outsiders?
Feng Yu asked,
This way, I will show you the sales of the wind and rain fan. This is a product that belongs to our Taihua company and can be disclosed to you know."
Feng Yu once again took out the information he had prepared and started to show it to Li Mingde.
"You pay attention, the wind and rain fan made a month of advertising in the Yangtai, the sales increased tenfold! It is ten times!" Feng Yu increased the voice.
"That happened to catch up with the summer. It has special characteristics. It can't be used as evidence. What is the advertising cost of your electric fan? There must be no one million a month!"
Nonsense, Feng Yu advertised to his company, of course, according to his own price, only 20 million a month, not only increased sales, brought hundreds of thousands of profits, but also promoted the brand of wind and rain, for the next year The new leafless fan was put on the market.
We must let people think that the electric fan of the wind and rain brand is the first-class electric fan in China. Even when it comes to electric fans, the first thing that people think of is the wind and rain card!
The wind and rain fan is also Feng Yu's own. Of course, he can write it casually. For example, he made a false account.
"There is no one million? You look at it clearly, the advertising fee is 1.2 million! I still give you a discount." Feng Yu shouted a fake report.
"What, one hundred and twenty thousand? This is absolutely impossible!" Li Mingde did not believe that Feng Yu would spend so high prices to advertise, and now the advertisements of TV stations are so expensive!
Besides, this humidifier belongs to the three parties. Although it is the sales of Taihua Company, the advertising cost is also divided according to the proportion of the three. He does not believe that Li Shiyou and Hou Haitao also agree to the advertising fee of more than one million a month!
Feng Yu continued to flicker: "You have to consider that our Songjiang motorcycle is a new brand. There is no trace of popularity before. Advertise, please film the movie star, do you know how much you want the big star? Humidifier we please Big star Shen Li, replaced by you, please get it?"
"But we are motorcycles, please also ask the male stars? Who are you going to ask, how much?" Li Mingde asked wisely.
Rubbing, can be the leader of such a big factory are all old tycoons, Feng Yu this little means, completely fooling people. However, Feng Yu has other means, that is, Li Mingde's most concerned sales volume.
"You don't have to pay attention to this. Anyway, you agree to pay 5 million advertising fees. I guarantee that the sales volume will increase by 10,000 units next year, that is, at least 130,000 units a year, provided that our production can keep up with the production. !"
Ten thousand units, an increase of five million advertising fees, and the profit of a mechanical company from a motorcycle can be far more than five hundred. Feng Yu said that Li Mingde began to seriously consider.
This TV commercial of Yangtai is really so effective? Feng Yu has such confidence, a motorcycle without any popularity, can reach 130,000 sales in the first year? Just rely on this ad? Or by Feng Yu that shape design?
"Can you really guarantee?" Li Mingde asked suspiciously.
"Absolutely no problem! We can write in the contract, if it is not up, this money I Taihua company out!" Feng Yu said with a chest.
"Well, I will communicate with Mr. Hou and Mr. Fu. They don't object, we will sign the contract!" Li Mingde still left his mind, asking the humidifier advertisement, how much it cost.
......
"Old Hou, you tell me the truth, the humidifier advertised at the Yangtai, how much did it cost?" Li Mingde telephoned Hou Haitao.
"This... Lao Li, this matter, you asked Feng Yu how much, I agreed with Li Shiyou, and definitely did not say it, in short, it took a very high price."

How high is it?
Li Mingde continued to ask questions without dying.
Hou Haitao hesitated and gave his reply: "It is a high price!"
Sky price? Is it really so high?
"Is there five million?"

Yeah.
Hou Haitao can remember that the advertising fee cost five million, but he did not tell Li Mingde in detail that this is one year, and not only the four advertisements of the CCTV, but also many other contents. What's more, Feng Yu told them that if the effect of the advertisement drops, it can be replaced at any time, and the advertising fee can be returned.
These Li Mingde did not know, he heard that the humidifier really spent more than five million advertising fees, Feng Yu did not lie to him. Since Li Shiyou and Hou Haitao dared to agree, then he dared to promise this time!
After signing a supplementary agreement with Li Mingde, Feng Yu smiled with a check.
Who said that the advertisements of CCTV cannot be resold? ~~Seeking collection, seeking recommendation, thank you