Chapter 665: The supermarket has competitors.
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Extraordinary Genius
- 穷四
- 1383 characters
- 2021-01-31 11:11:49
The first time they met and communicated, it was quite enjoyable. Hey, even Liu Yong feels that regardless of whether Feng Yu is a shareholder in Minsheng Bank, Feng Yu said that he wants to participate in the glorious cause, which is enough.
But in the end, this decision is not in the hands of Liu Yonghao. Although Liu Yonghao is one of the promoters, the final decision is still the state.
Feng Yu is not in a hurry. If this matter can be dragged down to 1998, it will be better. Now, investment is obviously not cost-effective, but after 1998, he will certainly make a big profit in the Asian financial turmoil. Just have money to invest in.
Besides, he also asked, this Minsheng Bank wants to be established, next year is not necessarily possible, the fastest may have been in 1996, then Feng Yu is better to let others invest first, and then wait for the shares to be re-shared in 1998. He wants to borrow at Minsheng Bank, at least in the short term.
Taihua Supermarket wants to expand and has to find other bank loans. Feng Yulai, the domestic bank, contacted Fu Guangzheng to contact the bank of Xiangjiang, and finally see who can talk about the higher loan, better conditions, and where to borrow.
However, Feng Yu thinks about the loan of Li Zezheng from the previous life. With a project, he can lend a huge amount of money out of thin air. That should be no problem at this time. After all, there is a share of Li Chaoren in this Taihua supermarket. .
Feng Yu believes that funding is not the most important now. The most important thing is to choose a location, open a store, and avoid other competitors.
At this time, some of the prototypes of some supermarkets in the past have actually been in China. For example, Hualian or something, registered earlier than Taihua Supermarket, but the scale is small, product types, service attitude, goods placement, advertising, Marketing methods, etc., have a big gap with Taihua Supermarket. Although Hualian also wants a supermarket, it can only be regarded as a self-selected shopping mall.
It can be said that the location is very important, and it is very important to have a certain source of stability.
Just in the magic capital, Hualian's supermarket has greatly affected the development of Taihua Supermarket. They only have two stores at this time. But sales are not low.
Since Taihua Supermarket opened in Modu, and there are also two stores, the sales of Hualian Supermarket have started to decline, and this month is even more obvious.
Feng Yu's strategy is. After stealing the market of Hualian, after all, Hualian’s management model, business methods, as well as the placement of goods, purchase channels, business area, etc., can not be compared with Taihua Supermarket, even the supermarket building is that An old building with wires outside from above. It’s a mess, and there’s a clean atmosphere in Taihua’s supermarket.
The manager of the magical area also began to dig people from Hualian Supermarket. Originally, the salary of Taihua Supermarket was higher than that of Hualian, not to mention the better treatment, and there was a clear promotion path.
When you enter the company in Taihua, you will be told that Taihua Supermarket will continue to expand its chain and there will be many new stores. If they go to the new store by then, then basically the salary can be raised, and they can be the leader.
And the new store is not necessarily far from the magic. It can be in Suzhou and Hangzhou, or in the magic city, maybe it is closer to home.
Taihua Supermarket is also taking advantage of the better channels, the purchase price is cheaper, send people to Hualian to check the price of each other, and then sell at a lower price.
At first, Feng Yu thought that the profit of the supermarket would not be too high, and 20% would be the top of the day, but it was only after the opening of the market that the profit of the supermarket was too high.
For example, a pair of stockings. Selling ten dollars in the mall, and the purchase price, only three dollars. Taihua Supermarket sells eight dollars a pair, and profits double.
There are also domestically produced Great Wall dry red wines. The store sells more than 20 yuan a bottle, but the purchase price of Taihua Supermarket, less than ten dollars, selling eighteen bottles, is enough to let many people rush to Taihua supermarket to buy.
Those imported goods have higher profits. Some companies with import channels. At this time, when Chinese people like foreign products, they sell high prices and often have several times of profits.
Although Taihua Supermarket is much cheaper, it still has more than doubled profits.
No matter how big or small, all the things in Taihua Supermarket are very cheap. Even the eggs are cheaper than the farmer's market, but the profits are not low.
Coupled with effective propaganda, the traffic is very large, it is said that the two stores of Modu, many other districts, came from old to shop, because the products of Taihua Supermarket are on average more than 10% cheaper than the outside, Some are cheaper than 20%.
The profit rate of itself is not low, coupled with the increase in sales, the means of daily promotion, etc., so that the turnover of Taihua Supermarket is rising every week.
The popularity of Taihua Supermarket has made Hualian more and more difficult. This is exactly what Fu Guangzheng wants. He looks at the location of Hualian. If you buy Hualian’s two supermarkets and re-install a new shopping mall in that place, business will inevitably flourish. Although it will take a few months before and after, it is still very cost-effective compared to the future profits, not to mention the removal of a future competitor.
Not only the magic city, in Beijing, Ice City, Jinmen, Shencheng, Jinling and other cities, there are original shopping malls, to be converted into supermarkets, or super hypermarkets, it is obvious to see the hot scene of Taihua supermarket, The eyes are red.
For example, in Ice City, there is a shopping mall called Central Lan, and the bottom two floors, also planned a big supermarket, even the location and spacing of the shelves are exactly the same as those of Taihua Supermarket. of.
Feng Yu called Zhang Ruiqiang and asked if this was the case. In this place, I wanted to buy you and didn’t sell it. Didn’t you say that you want to open a department store? What is going on in this Central Lan supermarket?
Zhang Ruiqiang said very embarrassedly that this is made below, and he is not very clear. When he knew it, the plan was over, and even the shelves were booked, and couldn’t be demolished? Besides, a supermarket can't take the business of Taihua Supermarket and let Feng Yu don't care too much.
Feng Yu is not accountable. In the cities like Modu and Pengcheng and Yangcheng, others have already opened their own shopping malls. Taihua Supermarket can come back later and grab the market. Not to mention that in the ice city, Central Lan is just a follow-up. It’s gone.
Just the location of the mall is very good, Fu Guangzheng also thought about buying the mall. It has a certain source of customers, plus the brand of Taihua Supermarket.
The promotion of Taihua Supermarket is very strong. Coupled with the curiosity of many people, I saw Taihua Supermarket from the news. I really want to know if this supermarket is awkward. Going in and seeing, all kinds of promotional items are much cheaper than they usually know, which stimulates their desire to buy.
The introduction of shopping cards and membership cards has retained a large number of customers. Do not say anything else, the grain and oil stores, vegetable markets, small shops, snack bars, etc. near Taihua Supermarket, business is suddenly worse than before. It is better to go around the clothing store, business is better than before.
This time, the location of Fu Guangzheng is what they have already opened. Their current decision is to merge the two words! (To be continued.)
Ps: Third, thank you for watching the genuine for the fourth, I am a crazy book fan, jade jade jade and other book friends, and there is more sf0916