Chapter 666: Adolf's troubles

Adolf, president of Carrefour Asia, looked at the report on the table and his face was a bit sloppy.
How could this happen, how did China suddenly come up with such a company, and it was so powerful that it opened so many chain super hypermarkets!
And what he can't figure out is that the other party is not renting a shopping mall, but buying a property, taking the supermarket as the core and getting a hypermarket. Isn't this the way they are Carrefour?
He looked for someone to investigate, and the business model of this Taihua Supermarket Group has so many similarities with their Carrefour. The profit mode, business model, management model, etc. are all very similar.
It is also far-fetched to say that they are imitating their Carrefour. After all, Taihua Supermarket Group has a very strong financial strength, and the sales methods are similar to the world's major supermarkets, but the various promotion methods of Taihua Supermarket have opened Carrefour's eyes.
At this time, Carrefour is not as domineering as it used to be in the past, although it is also doing promotion every day, but compared with the strength of Taihua Supermarket, there is still a gap.
What's more, Taihua Supermarket is obviously a more comprehensive supermarket, even the fruit fresh area is very good, better than their Carrefour.
Originally Carrefour was inspecting the Chinese market, but the relationship between France and Huaxia Government was not particularly good. There were not many places for cooperation between the two sides, perhaps related to the better relations between China and Germany. There is no harmony between France and Germany. This is known all over the world.
Now that the relationship has eased, they plan to enter the Chinese market in the past two years to test the water, but found that it is too late. When they were still inspecting, Taihua Supermarket came out.
And this Taihua Supermarket Group is too crazy. If there is such a chain of hypermarkets, it is not afraid of losing money?
But they only know after they inquired that the Taihua Supermarket Group had the shares of Xiangjiang Li Chaoren. Li Chaoren, that is not only in Xiangjiang, but also in the whole of Asia, and even the whole world, is a very famous businessman. The first person of Chinese business is not very irritating, and the capital is very strong.
Li Chaoren is not a sole proprietorship. I heard that I still cooperate with many people. Among them is a big boss in the Mainland. Together, the funds are still not worthwhile. Coupled with the fact that the property and prices in the mainland of China are very cheap, they can use a lot of money to open a large supermarket.
But they also studied, according to the size of Taihua supermarket store. In terms of commodity types, the capital of each supermarket must be at least two hundred million rmb, which is also an important reason why they did not enter China.
The investment amount is not low, the rate of return is unpredictable, the capital is under pressure and the risk is high.
The registered capital of Kata Taihua Supermarket Group does not seem to be high. Even if there is capital injection later, it will not be too much. If really every supermarket spends two hundred million rmb of funds, then 20 Taihua supermarkets. At the current exchange rate, did they pay 500 million dollars? If you calculate at the exchange rate of last year, the investment amount will be higher!
Is this investment too high?
Adolf knows that most of the goods in Taihua Supermarket are pre-paid, but only a deposit is paid, and it will be settled at the end of the month. And many brands have paid the gate fee and other money. This money is simply from others. The cost of Taihua supermarket is very low, let alone two hundred million. Twenty million will not be used, otherwise their initial investment, although because of the exchange rate rise, has become more valuable. But it can't support twenty super hypermarkets.
Even simply opening 20 big supermarkets is impossible, and the money for purchasing is not enough!
Adolf suspects that Taihua Supermarket has the background of Huaxia Government. Otherwise, why does a supermarket open only to the biggest news media of Huaxia Government? When will the government help the merchants to promote it for free?
After the opening of Taihua Supermarket, the sales scene was very hot. This made Adolf also did not expect. He couldn't figure out how to do it. How many years have it been reformed in China? Is there such a purchasing power?
He couldn't think of it at all. Although China is still relatively backward, there are many Chinese people. And China is not without rich people, and the number is also quite a lot.
He did not understand the degree of curiosity and acceptance of Chinese people in novelty. What's more, he doesn't understand how much Chinese people like to be busy.
Supermarkets, such a very lively place, and do not care about the salesperson's eyes, can easily walk around, but also pick the cheap things, how attractive the Chinese people.
What's more, every promotion of Taihua Supermarket is more attractive to customers. Let's say that the promotion slogan of Taihua Supermarket at this time makes many people willing to come.
Shopping to Taihua, the salary is up one level!
The goods of Taihua Supermarket are cheap. If every month, the tea, oil, salt and other things in the house are purchased at Taihua Supermarket. The money saved is really the same as the first-class salary.
This ad slogan has stimulated many people's nerves and their unsatisfactory wallets, so that they can go to Taihua Supermarket for shopping even if they take more roads and do more hours.
There are also "everyday specials, have discounts", "commodities are dazzling, prices are clear and clear", "shopping to Taihua, good mood every day" and other words, frequently appear in newspapers, radio. There are advertisements on the bus, and people from many places send flyers.
This is only a month or so. There is a city in Taihua Supermarket. Almost no one does not know Taihua Supermarket, and the reputation is still very good. Even in some cities without Taihua supermarkets, many people know about Taihua Supermarket because they saw it on the news network.
Adolf regretted this time. He knew that it was so simple to open a supermarket in China. He should also visit China in the early days, or the speed of investigation should be faster. Perhaps Carrefour has already opened in China. In particular, the location of several supermarkets in Taihua Supermarket was all that he sent to have been visited, which made him even more depressed.
At first, he thought that the competitors only had to enter the Wal-Mart market in China. Who knows that the Taihua supermarket group that came out of China is even more terrible than Wal-Mart.
He is too aware of how much advantage a local company has over them. Not to mention that it is more familiar with the national conditions, and that in terms of national policies, it will be more inclined to protect local enterprises.
If they want to enter China again, I am afraid it will be very difficult. Even if you barely open a store, you will definitely not be as good in other countries.
This Taihua supermarket group is not good to deal with. He only expects that the company's goal is the Chinese mainland market. If you really want to enter the overseas market and start competing with them, then there will be another strong competitor. This will be a great resistance to the expansion of Carrefour. .
This matter, report to the headquarters, whether to enter China in advance, risking losing money, or wait, wait until the Taihua Supermarket Group expands, let them lose the golden opportunity to enter the Chinese market, let the headquarters study . (To be continued.)
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