Chapter 768: Role of position

Even thinking about launching a price war in China, this made other computer brands unprepared. ●⌒,. There was no sign before, how suddenly it was a big price cut?
The main desktop computer is 88.1, and even if they are computers in the island country, the shipping cost is much less, and the cost is more than 10,000, unless they are willing to pay for the sale.
Losing money for sale, they can't help it. If you monopolize the market, you have to bear a huge amount of fines. Even if they lose money to sell at a reduced price, what if they want to continue to cut prices? They lost money, and they haven’t won sales yet. Isn’t that worse?
Even worse, laptops, their retail price is more than 20,000, and even think of it, as long as it is only 14,000, the performance parameters are not only worse than theirs, and even better in some respects than theirs, Such as optical drive.
Even thinking about grabbing three points now for large-scale publicity. First, the lowest price in the country; second, the best system and software; third, the highest configuration, even equipped with the world's most advanced vcd drive.
Looking at it this way, even thinking about the price/performance ratio, leading a lot of other computer brands.
They began to think of ways, how to unite, and even want to confront. In fact, the easiest way is to force the company to raise prices, so that everyone can return to the same level, they can rely on a larger computer brand to re-guarantee market share and ensure profits.
And since the launch of Microsoft's win95 system, computer sales have risen in most parts of the world, and they have to admit that a good system will greatly stimulate consumers to buy computers.
But only in China, they met Kan!
Because I even thought about the computer, I have already installed Microsoft's Chinese operating system directly, which is free. The free one also includes a lot of applications, they tried it, they are very practical.
What they don't understand is, how can the price of these software be free? The single software should be worth more than two thousand rmbs, or even three thousand. So, even the cost of thinking about computers is only about 5,000 rmb?
This is absolutely impossible!
These big companies, the production line is bigger, the efficiency is higher, the parts procurement cost is lower, the cost is controlled to the rmb 5,000 blocks, even if they are not as good as them, the cost should be higher, the six thousand should be compared reasonable.
There are also advertising, transportation, warehousing, store sales and other costs, they sell eight thousand eight, how much profit can be left? Not bad money is good, right? Even thinking about the company's assets, how much can they persist if they burn money?
Don't they have money for their software? How much is the cost of Microsoft software? As far as Microsoft's profits are concerned, Microsoft is a vampire. When they buy in bulk, the price is very high.
Is the price of the software that I want to install, very low?
Some are even thinking about their own research and development, they can be matched with free, which they understand. The software developed by Yinshan Company, because Yinshan also has a stake in the company, the price may be very low. But Microsoft's system and software prices will not be very low, right? How much do they get the price, how much is the retail price of the market?
But they can study it and there are really only two kinds of guesses. The first is that the computer hardware that I think is very cheap, and the second is that the software that I want to install on the computer is very cheap!
They immediately contacted the hardware suppliers and began to ventilate each other to test the purchase price of each other. Although they know that their prices are definitely different because of the difference in purchases, they should not be much worse.
The final result is also true. The cost of hardware vendors is here. To ensure profits, the sales price cannot be too low. And the hardware dealers said that no matter which computer company they sell to, they are not all making money. How can they lower their profits for what market?
So they got the answer and the problem appeared on the software!
Even thinking about the software of Yinshan Company, they investigated the selling price in the market and found that the software that comes with Lenovo's computer, if calculated according to the retail price, also has more than a thousand pieces, which is no different from their estimation.
More than a thousand, they are not counted, then Microsoft's software and systems always have money? Even with their price, the system and office software should be more than two hundred dollars?
Unless it is, their Microsoft software is cheaper and cheaper than the price they get. But this...maybe?
How long have they been working with Microsoft, and even when Microsoft was a small company, they worked together. And how long have they been working on computers, regardless of production or sales, they are stronger than even thinking, and even the brand value is even several times. If Microsoft's software prices are high or low, then they should be low-cost software.
They analyzed for a long time and got a paradox. At this time they decided to ask Microsoft to verify, I want Microsoft people to tell them personally, the price of the software is the same, or similar.
They contacted Microsoft headquarters, and the answer from Microsoft headquarters was that for the Asian market, please contact Ballmer, president of the Asia-Pacific market.
When they contacted Secretary Ballmer, Secretary Ballmer told them that the Chinese market was directly responsible to the board of directors and director of the Asia-Pacific region, Mr. Feng, Mr. Ballmer.
So they called the director, Mr. Feng.
"Here is the office of Mr. Feng from Microsoft. Who are you looking for?" Ralph asked, answering the phone.
"I am the vice president of the company's sales director, Hiroyuki Hiragu. I want to find Mr. Feng."
"I am sorry, Mr. Feng is on vacation. If there is nothing particularly important, please wait for Mr. Feng to come back and contact again."
Nani? Mr. Feng is on vacation? Come back after the vacation? Is this how Microsoft manages?
Even if it is a vacation, you should tell me who will replace Mr. Feng's work? When is the end of the vacation, you have to say it, this will send me?
"Wait a minute, what is the name?"
"I am the secretary of Mr. Feng, you can call me Ralph."
"Okay, Mr. Ralph, then when does Mr. Feng end his vacation? Or who will replace his work during the vacation?" Pinggu Saburo asked seriously.
"When is the time for vacation to be uncertain, it depends on Mr. Feng's mood. Who do you want to replace Mr. Feng's work? Sorry, no one can replace it. Are you called Pinggu Saburo? Leave your contact information, Mr. Feng If you like, I will reply you the first time."
Hiroyuki Hiragu feels that his brain seems to be rusted. You are the secretary of Mr. Feng. You don’t know when Mr. Feng is on vacation. Nothing else can be replaced. He is just a manager, not a special R&D staff. How can it be irreplaceable?
But he has no other way, he can only leave his own phone number, and ask Ralph to tell Mr. Feng as soon as possible. He has important things to talk to Mr. Feng.
He didn't think it was useful to Ralph, and Ralph didn't ask at all. In fact, Ralph already knows what it is. He is the sixth phone he received today, all from a big computer production and sales company, and he answered a set of lines.
This is the benefit of Feng Yu becoming the head of Microsoft China.
What is Feng Yu doing at this time, in a pet shop, pick the pet he wants to raise. (To be continued.)