Chapter 89: TV advertisement

Feng Yu's careful hype made the fire of Taihua brand selected in the ice city, but in other parts of Longjiang, the reaction was not so enthusiastic.
After all, the price of Taihua brand oil is more than double that of ordinary bulk soybean oil, and ordinary people are not willing. Although the soft text played a certain role, the TV station did a program to ridicule, and the people in the oil mill also ate the oil. There is no reason that the oil is harmful to them.
If there is only one market in Ice City, then the Taihua factory can make money, but the sales of Taihua Company can't make much money. He started to send a lot of oil for free, and the price of picking up the goods from the Taihua factory itself is more expensive than the average oil.
Therefore, Feng Yu is preparing to increase the advertising campaign, so that more people can remember the Taihua brand of selected oil. When buying oil, they can't help but think of this oil.
The goods have been paved to the whole province, and the quantity is not too much. One third of them produced in these days are left in the ice city, one third is sent out, and one third is sent to the supply and marketing cooperatives in other areas of Longjiang.
In addition to the supply and marketing agency of Bingcheng is the purchase, the supply and marketing cooperatives in other regions adopt the agency sales model. After all, Feng Yu set the price so high, they don't think they can sell much. It seems that this is indeed the case. Although the daily newspaper is promoting this selection of oil every day, there are very few people who buy it.
......

Taihua brand selection oil, selected excellent pollution-free soybeans, Soviet top-grade equipment process pressing, without any chemical additives, European aristocratic kitchen preferred!

A 20-year-old girl, wearing an apron with Taihua brand oil, stir-fried prawn in the kitchen, while a magnetic male voice advertised, and finally a girl holding a bottle Three-pound oil tanker lens.
Feng Yu has some regrets. There is no high-definition camera of the afterlife. If you make the high-definition lens of "Tip Tip", the effect will be better. But even so, Feng Yu feels good.
This advertisement also highlights the concept of pollution-free, at least no one understands now, but it gives a feeling of height. In conjunction with the newspaper, I made another advertisement to popularize what is called pollution-free food.
Ten seconds of advertising, played three times a day in the provincial station, once at noon, once in the afternoon, once in prime time in the evening. At this time, the TV advertising fee has been fired, but the only thing that is expensive is CCTV. The provincial government is not too expensive.
But in this way, three advertisements, one year, also cost Feng Yu hundreds of thousands of high prices. However, Feng Yu also left a backhand, the advertising content can be replaced. After two days of production and packaging of white sugar, he will promote the white sugar.
Feng Yu's advertisement, which will not be broadcast in the later generations, is the first choice for European aristocratic kitchens. It is obviously inaccurate. There is no need for soybean oil at all. But how many people know about it? It is now widely believed that what can be broadcast on TV is definitely true!
Feng Yu's advertisements and sentences highlight the preciousness of the selected oils. Together with the lens of a fried oil, it is very impressive.
The person who cooks is a guest of Feng Danying, and Feng Yu said that she would let her sister experience the feeling of a big star. I asked the TV station to make up the makeup, but now the face is painted white and the lips are red. Instead, under Feng Yu’s instructions, I painted a light makeup. Others didn’t know, and thought that there was no makeup at all.
Feng Danying was originally young and beautiful, and after such a trip, it was really no worse than the movie star. Li Shiqiang was on the scene that day and his eyes were straight.
The next day the advertisement was broadcast, my mom called and asked if Feng Sao was the chef. After getting a positive answer, she was somewhat unhappy: cooking can be on TV, I am not better than your sister cooking?
Feng Yu hurriedly explained that the main reason is that time is too late, and the mother must be invited next time.
After a month, the advertisement can be changed. The middle-aged women are cooking, and maybe the effect is better. But what is needed now is an eye-catching eye, and the image of the sister is more appropriate.
......
In the north of Jiacheng, two women in their thirties came to the supply and marketing cooperatives after work.
"What are you going to buy?"
"Taihua brand selection oil, what about you?"
"Me too. This is the top equipment technology of the Soviet Union, and it is definitely delicious."
"Not only delicious, but also no pollution-free food, no chemical additives. My son was in elementary school, but he could not let him eat soy oil from gasoline."
"No, even if it is more expensive, how much more can you spend in a month? European aristocrats eat this, and we enjoy enjoying the aristocratic life!"
Similar scenes occurred in many cities in Longjiang, and these cities are different from the ice city. The recognition is still relatively low. The big barrels are not so good to sell. Instead, the three-pound small bottles are sold very well. A try attitude.
However, Feng Yu believes that as long as this advertisement is done every day, let these people get used to the Taihua brand of selected oil, they will continue to buy, this taste is really better.
At present, Taihua has hired many people according to Feng Yu’s request. When the factory in the city was busy, it was three shifts, but at the Taihua factory, Feng Yu asked for four shifts.
First of all, these people are themselves peasants. Although the operation of the machine is simple, the concept of safety responsibility is not as good as those workers who have worked in the factory for many years. Another machine is still a bit dangerous, such as the discharge port, such as fire protection.
These people have a bad concept of safety. Once there is any omission, there is danger, and the loss of money is small. If a person is disabled or even killed, it is useless to lose money.
In particular, the entire farm has more than 20,000 people. Once the factory has an accident, word of mouth is passed on, and the reputation of the Taihua factory on the farm is completely stinky.
Feng Yu is preparing to dig two management talents in the city. Unfortunately, although the wages have already been doubled, the people who valued still did not agree. The state-owned enterprises are doing a good job. The drought and flood control keeps the iron rice bowl. Let me go to work at a small factory on your farm. Don't say double the salary, triple I don't go!
Feng Yu has some regrets. It seems that he can only cultivate himself. He went to the retired factory masters, went to the Taihua factory to attend classes, popularized safe operation knowledge, and raised the awareness of those people.
During this time, the soybeans were imported into hundreds of tons, and nearly 15 tons of soybean oil were produced. The Taihua factory is the one that has already earned more than 15,000 yuan.
How long has it been, and even earned so much money, Feng Xingtai is excited to be self-sustaining. According to this calculation, the light is a soybean oil, the factory can earn about 40,000 a month, nearly 500,000 a year!
He now believes that his son said that in a three-year period, one thousand pieces will become 10,000 yuan. But at the same time, there are some concerns that this white sugar has produced so much, and is it still not for sale? Is it not easy to sell? If you want to sell the sugar machine, and then buy a production line that produces soy oil, this stuff can make money and make big money! ~~~Thank you ╰) ̄ 伪 宅 宅 宅 一百 一百 一百 一百 一百 一百 一百 一百 一百