Chapter 633: Broadcast rights

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On July 17, Pengcheng.
When the first light of the morning came into the windowsill, the Pengcheng Stadium on Shangbu North Road was already crowded with tourists and reporters from home and abroad.
The 4th Pengda Super Hero Festival officially kicked off!
This event will last from 8 am to 9 pm. It can be called the longest lasting superhero festival in history.
There is a reason...
This year's Superhero Festival, in addition to incorporating technological elements, night shows such as drone formation light show and AR projection were added. There was also a street for fan meetings and heroes during the day.
It will be easy to understand the fan meeting!
Hero Street is more complicated...
This link refers to the temporary construction of a street inside the stadium with 78 shops on the left and right sides.
These shops are opened by heroes!
Maybe it’s Tiga Ultraman selling ice cream, I’m selling skewers, Bio-Yellow selling "venue limited" figures, armor warrior Xing Tian selling mobile phones...
The booth will be open all day!
Some products, such as facial masks, mobile phones, milk and cola, are mostly sponsored shops. Snacks and drinks such as grilled skewers, ice cream, and sour plum soup are free benefits provided by PD Group in order to give back to fans.
In stores opened by sponsors, you need to spend money to buy goods, but there are certain discounts, at least cheaper than the market price.
For PD's own store, you can get a free copy with the ticket. Whether you eat or drink, it’s all free.
Of course, toys are not free!
It was the first time to engage in the Heroes Street event. Although there was sufficient preparation, there was still a lot of chaos on the scene.
For example, empty my store.
The female fans gathered in a group, pretending to ask for skewers, in fact they were secretly mopping oil. You touch me and everyone touches it. At the end of the touch, the holster actor quit...
It's hard to say, only to convince "Almighty Empty Me" to continue selling skewers. Just as Meng Lang wiped the sweat from his forehead, another message came from next door.
Running out of ice cream!
Maybe the weather is too hot, or Diga's popularity is too high. The ice cream store quickly ran out of stock, causing a large number of tourists to be unable to eat ice cream, shouting: "If there is no ice cream, then take Tiga away..."
Good things are hard to come by!
Although the process was difficult, the holster actors and staff were so tired and hot as if they had just been fished out of the water.
However, when the tourists said "Thank you", "Ali Gado" and "Three grams of oil" with a smile, everyone was full of energy again!
Sure enough, a smile is a good medicine to relieve fatigue...
The day's activities soon ended.
At 6 o'clock in the afternoon, the satiated tourists, under the guidance of many staff, stepped to the designated area to sit down and waited for the evening performance to begin.
"It's like sunlight passing through the night."
"Dawn quietly crossed the horizon..."
Pengda doesn't have any song, which is more suitable for warming up than "Miracle Reproduction".
The current melody sounded, and the huge stadium burst into applause like a tsunami, and the atmosphere reached the peak of the explosion of "all the audience together".
"A new storm has appeared..."
Entering the chorus part, it set off a round of cantata.
The song resounded across the sky, and when the last sentence "A miracle will appear" fell, there was a thumping sound from the venue, and countless fireworks rose up, illuminating half of the night sky of Pengcheng.
"Good evening, everybody!"
"Minasan, nothing but nothing!"
"Goodevening, everyone!"
Hosts from China, Japan, and the United States stepped onto the stage, waving their right hands and greeted the audience in front of the TV and the computer in three languages.
Taking into account this Superhero Festival, a total of three countries’ TV stations and video websites will broadcast the greetings in three languages. This is a necessary process.
In addition to the greetings, the three of them will repeat them in different languages ​​for each subsequent program announcement.
"It's quite foreign!"
The audience applauded and complained, feeling speechless. They always feel that this is not just a company holiday, is it necessary to be so tall?
"Needed!"
"Of course it is necessary!"
Meng Lang turned his head and explained to Director Zhang of Pengcheng Satellite TV: "Since the first Superhero Festival, the audience has been rising every year. Last year's recorded version of the video played more than 100 million yuan!"
"This year's Super Hero Festival, according to our internal estimates, the audience watching the live broadcast is no less than 50 million people!"
"There are so many?"
Chang Chang stunned: "If I give you a few more years, won't you be able to catch up with the Super Bowl and Champions League finals?"
"Roughly the same!"
Meng Lang thought for a while, and felt hopeful.
The Super Bowl and the Champions League final, although it is a global event. But the audience of sports events is not as large as expected.
IP such as Ultraman and Kamen Rider, if there is sufficient development time, the annual event, the audience base is not worse than them.
Of course, the World Cup, the Olympics and the Spring Festival Gala are fine.
These three programs are purely bugs in the television industry, and Meng Zi is not a brain-dead. Even if the Superhero Festival develops for a hundred years, it will be difficult to have such an exaggerated influence~EbookFREE.me~ Hearing this, Chang Chang was moved.
How many times has the Superhero Festival been held? There are already 50 million people watching! If it develops for a few more years and becomes a global event such as the Super Bowl and the Champions League final, the broadcast rights must be very sought-after!
This is a golden rooster!
Just think about it, and the sponsors of the Super Bowl and Champions League finals invested so much in advertising, not because of their high exposure.
If the exposure rate of the superhero festival can catch up with these two. The advertising fee received by the TV station and the organizer is definitely an astronomical figure!
He admitted that he was moved.
Taking advantage of the fact that this golden rooster has not yet risen, it starts in advance and buys out the broadcasting rights for the next few years at a low price. Why is it that Pengcheng Satellite TV is not developed?
It is a pity that Meng Tsai refused to agree.
No matter what he says, Meng Lang's answer is always one: cooperation is okay, no talk about buying out!
The Superhero Festival in the middle of the year and the PD Carnival at the end of the year are both PD's two major events and an annual carnival for children around the world. As long as you are not blind, you can see the potential of both.
Meng Lang was not in a hurry.
He knows very well that selling broadcast rights can only be sold at a low price. After losing money to hold it for a few years, it has gained a reputation and the audience base has stabilized. Wouldn't it be popular to sell the broadcasting rights at a high price?
Besides, he doesn't want to sell...
As early as many years ago, he and Director Tao had a "ten-year agreement". Counting the time now, Director Tao is about to retire, and Big Bird Cartoon has been established.
He just needs to wait patiently.
When Director Tao retired, he immediately submitted an application to transform the "semi-public and semi-private" big bird cartoon into a "private enterprise holding and state-owned enterprise holding shares to supervise" Pengda TV.
At that time, PD Carnival and PD Super Hero Festival will become a fixed program of Pengda Satellite TV, similar to the Spring Festival Gala and Lantern Festival Gala set by CCTV.
Then there is no need to sell broadcasting rights!