Vol 10 Chapter 790: King of Shadows in Castlevania (8)

The promotion of a game can be said to be very important to the final sales link of a work. In the past, Lin Yan never took more than five days from the completion of the game development to the launch of the online sales, although the five-day period is for Lin Yan said it was enough to make the community of players on the Internet boil.
But Lin Yan also knows that compared to the millions of loyal players owned by Burning Sky Games, the number of enthusiastic players in these limited days is really limited, at least many players still have a wait-and-see attitude.
In the final analysis, the time is too short. In addition, Fen Tian itself has relatively few marketing strategies. Other companies are how to show the beauty of Xiangche, while Lin Yan is more affordable, but attracts attention. After all, the direction of the company is quite different from other companies.
Even though the quality advantage and price advantage firmly fixed the unmatched core competitiveness of Burning Sky game, after all, this kind of competitive force has not been fully developed. This has to be said for the previous games. A pity.
Lin Yan once calculated by himself that if the promotion time is doubled, and some more powerful links are made in the promotion, then the initial sales volume that the game itself can obtain can increase by a percentage point on the original basis. Of about thirty.
It can be said that this kind of growth is still quite terrifying, and this is also the fundamental reason why the time between the completion of the game production and the launch of the game by Lin Yan has been extended by about a week.
The new work has a new look. When Lin Yan started to announce the news of the game since the game was completed, Lin Yan maintained a very big scene, uniting twelve online game platforms to sell and promote together, ten The joint promotional activities of the two largest game selling platforms have become the focus of the entire industry within a short period of time.
For a while, even many people who did not know the game industry knew the words King of Shadows. Countless players flocked to the twelve platforms and the official website of Burning Sky Games to find clues about the King of Shadows.
This time, Lin Yan can be said to be an absolute big move. The intensity is unprecedented. Many people, especially those in the industry who have direct and indirect competition with Burning Games, have smelled a kind of mountain and rain. They can already feel that Burning Game’s positive numbers are accumulating power, and a big battle will be set off in the game industry in a week.
The new works of many game companies, regardless of whether they overlap with the shadow king or not, are very wise to choose to avoid the edge at this moment, at least not choose to go on sale within a month, which will certainly make many companies In a period of time, it was under the pressure that the production cost was not recovered, but at least it avoided the situation of being directly squeezed by the Burning Sky game.
Once one's own works are squeezed by Burning Heaven, it is very likely that the production cost of tens of millions of dollars will be lost directly. This is what many people don't want to see.
As time passed by one minute and one second, Burning Games and the twelve major game platforms jointly launched game publicity activities and promotional activities and started successively.
For example, Lin Yan launched a 20% discount coupon campaign. When the King of Shadows goes online one week later, the first 10,000 players who bought the King of Shadows will get a 20% discount, and colleagues will receive a virtual 20% discount. One coupon, this coupon is eligible for five times 20% discount.
Among the twelve major platforms, any one of them can enjoy a 20% discount on the purchase of five works. It can be said that this is a very good event. There are a total of six works with a 20% discount. Although it does not seem to be much, if you count Calculating those works that usually sell for around 1,000 yuan, it is equivalent to saving more than 1,000 expenses out of thin air.
More than one thousand yuan may be nothing compared to local tyrants, even a cup of coffee is spent, but for many ordinary people, it is naturally quite good that one thousand yuan can be saved.
There are many related publicity activities besides the first time. For example, a reality show related to the game developed by Fentian was launched on the official website of Fentian to mobilize the enthusiasm of young people who like cos. You must know the youth. People are the main force in the consumption of the entire game industry.
If you succeed in winning the favor of these young people, then many European-style works will not have to worry about finding a sales channel, at least in terms of sales.
Not only that, for some young people with excellent COS, Burning Sky Games has also adopted a reward policy. Although the reward amount of tens of thousands of yuan is not high, it is also a very money-burning hobby for COS. Although the money is not much, it is a purchase. Lots of props and costumes.
For some middle-aged and elderly players, many aspects of publicity methods can be said to be unattractive, because for these people their purchasing power is very powerful, and the quality of the work itself is still more important.
Of course, for some middle-aged and elderly players with limited spending power, the price is also a relatively big attraction, so Lin Yan has made various preparations in this regard.
While propagating, Lin Yan not only promoted the benefits of various publicity activities, but also introduced the game itself in many aspects, even some technical analysis, so that many people came to better and better. Understand the height of restraint represented by the game itself.
Colleagues also conducted a deep analysis from the humanistic perspective of the game itself, and showed the multi-faceted character of the characters without being spoiled.
This can be said to be very fatal for attracting high-end players. Even in many cases, what players value most is the information in these games.
For players with limited spending power, the price discrimination of buying this game itself is not expensive, at least compared to other companies' games, it is much cheaper, and may even be less than a fraction.
It can be said that the price advantage is the biggest attraction for players with limited spending power. Of course, there are a series of preferential policies behind this. All players who buy Burning Sky’s "Lord of Shadow" will be after this It is said that you can buy any of the stand-alone games of Burning Sky Games that are already on the market at 50% off.
This has to be said to be a huge discount, and for many games such as "God of War" and "The Legend of Sword and Fairy", sales have almost stagnated, it is likely to usher in the second spring of sales.