Chapter 440: [Microsoft's sense of crisis]

At a media conference being held by Ubisoft, President Yves said calmly to reporters: "In the new year, we will adjust our strategy and use it as a key development platform, eliminating compatibility with other platforms, and non-platform content will The sale will end at the end of this month. Yes, we have just reached a close working relationship with the Cote d'Azur company, and our games will be exclusive to the platform for a long time. "
A reporter from the gaming industry at the scene couldn't help but exclaim, and the camera lens in his hand was aimed at Evers.
Ubisoft is really ruthless. This is the rhythm of completely surrendering Luo Sheng. It is ruthless than 2K, R star, CDPR and other game companies. It is really endless.
This is undoubtedly a big bet for Ubisoft, but it can't be helped, because the "Luo Sheng effect" is too powerful.
At this time, Yves said calmly to a group of media reporters, "I am very pleased to announce here that, as a financial investor, the azure coast invested 11 billion U.S. dollars in Ubisoft, accounting for 11% of the shares. With money and the company's strategic restructuring, the speed at which we launch new works will be significantly accelerated. "
Eves continued with an excited expression: "This is an exciting long-term strategy. This means that you will see a series of new works such as" Cell Division "released this year, well, I will tell now The goals we set for you this year include Cell Division: Sinning, Assassin's Creed: Apocalypse, Rainbow Six: Shadow Pioneer, Ghost Recon 4: Future Warrior, and the new IP work "Watch Dogs" , You will see that the speed of launching new titles in this series of masterpiece games will be significantly accelerated. Of course, they will all be exclusive games. "
Media reporters at the scene and friends and businessmen who followed the Ubisoft press conference were stunned.
Is this the peony? Ubisoft is crazy?
5 games in a year? And "Watchdog" is a new game that is not a sequel.
Madafak, Ivers is definitely drugged.
Even the majority of players are not calm. No one in the industry expected that Ubisoft would launch such a big move just after the new year.
Of course, Ivers has no peony, but the strategic cooperation agreement signed with the Cote d'Azur company yesterday is definitely comparable to the chicken blood, which will keep the entire Ubisoft company excited for the next two years.
Because high subsidies are so tempting!
Based on the standard retail price of a masterpiece of a 3A game at US $ 60, you can get a full subsidy of US $ 30 for each copy sold. Under normal circumstances, game developers can only get US $ 16.8 for each copy sold. Now that there is an extra $ 30 on the Cote d'Azur, it means that the income from selling a share is $ 46.8, and the profit has increased by more than 178%.
The greater the total sales, the greater the total profit.
Then we must not take advantage of these two years of golden money to desperately launch a sequel to impulse?
"Our close cooperation with the French Riviera, in the next two years, Ubisoft's games sold on the platform will receive a subsidy fund of 50% of the game sales from the parent company." Yves finally disclosed another important issue. Point information.
Just when he announced the news, Ubisoft's stock rose sharply, and that was true.
Instant peer jealous!
Other third-party developers were jealous when they listened. This move of the French Riviera is almost no different from throwing money. They scolded and cursed Ubisoft licking the dog and it was better to have nothing at the end.
Everyone suddenly realized that it was no wonder that Ubisoft would be so excited that it would actually push five blockbusters in one go this year.
It turned out that they were eligible for subsidies on the French Riviera. Although they are 50% less than developers like R-Star and CPDR, R-Star and other game companies only enjoy the full subsidy for the first half of the launch of the console. Ubisoft has been up to two years. time.
Two years, plus the 100 million US dollars invested by the Cote d'Azur, are enough for Ubisoft to launch at least 10 masterpieces on the premise of ensuring quality, and even if companies like R Star want to launch new works, they can't keep up with time.
The content disclosed at this Ubisoft media conference quickly spread in the industry. Whether it is the third-party game developers such as Squarewell, Capcom, or first-party host platforms such as Sony and Microsoft, they have quickly convened temporary meetings. Discuss things.
Obviously, the emergence of the host computer has disturbed the originally peaceful game world, and it is releasing a powerful "catfish effect", making the entire industry restless.
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Microsoft Interactive Entertainment.
At the conference, one of the executives solemnly said, "Ubisoft, Game, e, Blizzard Entertainment and other host-side and PC-side, nearly half of the world's top game developers have been included in Luo Sheng's pocket, such a huge The content ecosystem has surpassed all first parties. "
Don Mattrick, president of Microsoft's Interactive Entertainment Division, said in a deep voice: "In addition, what you are talking about is his relationship, and third parties such as Capcom and Colome may now fall to the platform. , Ubisoft has a bad head. "
Everyone present was dignified, and at the same time cursed Yves, who was in charge of Ubisoft, this operation has given all third parties around the world a flaunt. Facing the subsidies of the French Riviera, I'm afraid there are few game companies that don't want to.
If a large number of third-party game developers have turned to the host platform to monopolize this set, it will be a disaster for the old first-party manufacturers such as Sony and Microsoft.
No matter how good your console and hardware are, there is no difference between a fun game and a brick.
"With so many third parties, I can't do it. Luo Sheng dare to take all of them." A manager attending the meeting said unconvinced.
Then another decisively refuted: "Childish thinking, until now you dare to doubt the financial strength and courage of this Chinese, is that a lunatic? The azure coast revenue of nearly 100 billion US dollars last year, plus multiple debt issues, The company's cash flow is conservatively estimated at more than $ 50 billion, and its Bluestar technology. According to their Q3 financial report last year, the book cash exceeded 70 billion U.S. dollars. The cash reserves of the two companies are enough to buy the global gross annual output value of the game, not to mention that he also has Shengfeng Capital. Luo Sheng's most important thing is cash, understand? "
The executive who had just been stunned had no temper, but he was speechless. Luo Sheng controlled such a huge asset scale, and once it flows, it is unimaginable.
Just a month ago, Luo Sheng's life science fund easily raised more than 10 billion US dollars.
As long as he said that there was a lack of money, someone would scramble to throw it over ...
The conclusion is obvious. As long as the third party dares to embark on the French Riviera, Luo Sheng dares to accept everything and follow all.
Isn't it money ...
The money in my hand is like pregnant, more and more, more and more you say that you are not angry.
Don Mattrick said solemnly: "Once the platform has monopolized the content resources ~ EbookFREE.me ~ both Xbox and PS will face the calamity."
"You know the truth, what is the problem?"
After hearing that, Don Matrick sighed: "To avoid the loss of third parties, we can only apply for more budget from headquarters and participate in this subsidy war."
However, when he said this, he was not fully confident that the headquarters would adopt his suggestion. Microsoft is undoubtedly the world's top multinational technology giant, but it has the ability to burn money with Luo Sheng, even Microsoft Established big manufacturers will also appear to be under-powered.
However, if you do n’t want your game business to fail, you can only fight for the ability to burn money. Microsoft will undoubtedly be in a dilemma. For so many years, the game business sector has smashed huge amounts of money into it. Stand firm inside and say you want to give up without a fight? Microsoft doesn't have this courage, let alone willing to invest so much in the past.
In fact, Sony, Nintendo, and other first parties who are older than Microsoft have also felt a huge sense of crisis.
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