Chapter 1525: Machine does not spin

Only ten minutes after the dinner began, Gao Leng captured some of the latest news, which was the most worrying news of the newspaper industry.
Domestic newsprint production giants have issued price increases to major newspaper groups: starting today, the company's newsprint production will be raised by 500 yuan a ton.
This news is internal news. If it weren't for this dinner from other media colleagues, Gao Leng would not know the news. After all, most of his magazines did not use newsprint, but two lines of newspapers all use newsprint. Although the quantity is large, he outsourced to other companies to print. The country just issued the price increase letter. The partner will also raise the price the next time the price is submitted.
If Gao Leng did not come to the dinner party, I heard from other colleagues that this matter would probably be delayed for a few days. This is also one of the benefits of attending the dinner party a lot. Let’s exchange the latest information and make timely adjustments. The rhythm of business.
"500 yuan a ton, this is dying, and other small factories won't take orders anymore." A veteran newspaper boss was full of sorrow, and he was not in the mood to drink while holding a glass.
"Yes, fortunately, we have stocked a lot of newsprint a few days ago, which can be slowed down, but if we stock up, we have to use it up. This national policy is going to kill the newspaper industry!" Another newspaper giant has gray hair. He also looked sad.
For newspapers, the biggest cost is not the manpower to undertake, but the cost of paper, and the cost of newsprint is much more expensive than ordinary paper. Take Mr. Kang, the veteran newspaper boss with a sad face. His newspaper group had a labor cost of 50 million last year, while newsprint consumed 200 million.
The cost of paper is exactly four times the cost of labor!
Therefore, when the newspaper industry competes with the newspaper industry, the competition of newsprint has always been in the first place. In order to be beautiful in the price war, the large-scale newspaper industry often hoards a huge amount of newsprint to reduce costs; while the small newspaper industry Then go to the crooked way, cooperate with small factories, buy some cheaper newsprint, that kind of newsprint has a few less procedures, pollution is a bit serious, and the hand feels not as comfortable as good newsprint, but the small newspaper industry now does this. , Anyway, the people are not very clear about the way.
But now it's no longer possible. While the state is promulgating an increase in the price of newsprint, the environmental protection department is vigorously focusing on environmental protection, and the paper industry has always been one of the most shocking pollution, and small paper mills have closed down one after another.
The big newspaper industry is facing a large-scale demand for newsprint, and the price increase will greatly increase the cost of newspapers; the small newspaper industry cannot find a small paper mill to buy junk newsprint, let alone the price increase.
It is foreseeable that the newspaper industry is facing unprecedented pressure, and this pressure will be long-term and permanent.
"Nowadays, few people go to buy a newspaper to read. Our newspapers are given to people in the subway, and they sell advertisements. This is still a price increase. How can we survive? This is not to kill our newspaper industry. ?"
"That's right, our newspapers are now given away for free, and they are also posted at the subway entrance. Hey, young people read fragmented news on their phones. Few people read intensively cultivated newspapers."
"The newspapers nowadays can't be considered as intensive farming. In order to maintain it, we have added three cross-page advertisements..."
Nowadays, there are more and more advertisements in newspapers, and they are getting less and less ethical. They accept all advertisements. It feels that the psoriasis advertisements posted on telephone poles are also accepted. Many people complain about the appearance of hungry. What people don't know is that the newspapers now are really hungry.
The media gatherings are happy and sad. As long as the big guys who can meet in this big river and mountain dinner hall have newspapers in their hands, the price increase of newsprint affects everyone's heart.
The price increase of newsprint has some influence on the Starlight Group. After all, although he has two magazines in his hand, he also publishes newspapers. After acquiring more than a dozen small media, all of them are used by Stars Magazine. At this time, Stars Magazine is no longer an entertainment magazine. It is a comprehensive magazine and Xingsheng Newspaper, which has a huge circulation.
Fortunately, the paper media under Gao Leng has long been transformed, and more customers watch Starlight Group news through mobile terminals, such as Weibo, official accounts, and online apps.
The impact will not be as deadly as those pure paper media.
But although it is not fatal, the price increase of newsprint will also increase the cost of Starlight Group in the paper media by at least 40 million. Don't underestimate the more than 40 million. The bigger you become, the more you print, the more your cost On the contrary, more and more good companies will put advertising on the mobile terminal, your advertising revenue is getting less and less, but the cost is getting higher and higher.
Boiling frogs in warm water will lose money every year. How good is this going on?
If this is the most fundamental reason for the sad faces of media giants at gatherings this year, paper media are increasingly doing it.
But the paper media can’t fall, and if the paper media falls, there will only be fragmented reading on the market. Can the news published by some unhealthy Internet media be read? Nine out of the ten news articles scolded by netizens were published by online media.
Paper media still has a huge group. No one wants to lose this piece of fat, but this piece of fat is getting harder and harder to eat.
Gao Leng held a glass of wine to mediate with everyone. After hearing some news, he had a plan in his heart: the transformation of paper media is inevitable and imminent.
"Mr. Li, didn't your newspaper industry undergo a transformation last year? I think you made an app for Nanbao. The news was a sensation at that time. How is it now?" Gao Leng asked.
President Li sighed and shook his head: "Don't mention it. When we made this app, we hoped that the paper media could move to the mobile terminal. Don’t you like to use your mobile phone to watch news? Then download our APP and watch it on your mobile phone. Spend money. Right?"
Gao Leng nodded.
"The ideal is full, the reality is very skinny..." President Li sighed again long: "The download volume is not good. Our regular customers in the newspaper industry are older, and many people don't know what APP is. Younger Yes, they are too lazy to download an app specifically for our newspaper industry. They watch Tencent and Netease. What kind of fine articles do Tencent Netease have? Can’t say they don’t, at least very few, right? There’s no way. People nowadays, hey, hey, they just look at those." President Li is no longer young. He has been in the Southern Newspaper industry since he was 20 years old. He stayed there for 30 years and witnessed the growth and rise of Nanbao. The grand scene that echoed a hundred responses back then is no longer.
President Li is old, and Nan Bao is also old.
The Nanbao, which has a large number of gold pens, is old and unsuitable for this era. Those gold pens who clearly write excellent articles face the embarrassment that they cannot afford it.
"We are making APP, and we are also blind." Another 30-year-old boss raised his head and drank alcohol: "We are a young team and we have also made a transformation and developed to the mobile terminal. There is no way, now we are advertising Profits are declining at a rate of 30% reduction every year. If you don’t change it, you will die. But the transformation is so simple. Let me tell you, what kind of is written on WeChat, what... Oh, for "Bill Gates "Ten Suggestions", the amount of forwarding is 100 million! We are all experts, you say, what Bill Gates said ten suggestions? Nonsense, but many people believe this, what else Yang Lan said to women How many words, what shocking news, my uncle fell in love with his aunt... Tell me, hey, it's difficult!"
A sigh.
Transformation is inevitable. Many newspaper groups are in transition, but they can’t grasp the lifeline. The power of one family is too weak. Now there are too many apps, Weibo and WeChat accounts, and apps are too difficult to feed one family. Up.
Can you not turn it?
Nowadays, major newspapers had no spare money to store newsprint a few years ago.
The impact of this newsprint price increase is absolutely catastrophic, and this disaster will soon manifest itself.
Not optimistically speaking, in the next one or two months, newspapers may fall into a paper shortage.
Why use paper to panic?
It's expensive, shouldn't the paper mill increase printing?
Quite the opposite.
Take Metropolis Daily as an example. Today’s Metropolis Daily, such as the Beijing News, has long been free to read and can be taken at the subway entrance. In the golden age, because this model can lock down a large number of boring waiting people in the subway, advertisers are very popular. In order to increase the customer base, the Beijing News increased its printing, the newspaper printing plant was brightly lit, and all the machines were turned on. It was also difficult to ensure that the newsprint was delivered to the Beijing News on time.
Now, once the price is raised, the more you print, the more you lose...
Most of the presses in the newspaper printing plant were left idle and deserted.
So what to do?
The transformation will not work, and the price will be the same. What should we do if we change it?
Reduce the version, reduce the layout of newsprint printing, reduce the content, and add more interlayers, that is, advertising...
Newspapers are getting thinner and thinner, more and more advertisements, and fewer and fewer audiences...
A vicious circle, mortal.
But no newspaper industry is willing to die. Except for some national newspapers, the state pays to support them. After all, boutique reading cannot die. Other private newspapers can only ask for their own blessings and seek a new round of transformation. This round of transformation A large piece of newspaper is destined to die, and a large piece of new media may grow.
No one wants to be the dead newspaper business, shook the glass coldly. In this dinner hall, no one is willing to be the loser.
He saw a business opportunity.
If he only smelled business opportunities before, the price increase of newsprint allowed him to clearly see the business opportunities, which were related to software, news, and all the bigwigs present.
This time, Gao Leng's net is even bigger. In addition to ordinary people, he also entered the catching range of his fishing net.
After checking the time, Gao Leng walked out quickly and made an appointment with Shen Nuo of Yinuo Software Company. He had a chat during the dinner. Mr. Shen couldn't enter Gao Leng's dinner hall. He had to go out and meet.
Under the brilliant lights, Gao Leng walked out step by step and walked into the world of his new layout. What he didn't know was that his layout this time would alarm the global media.
Yes, the eyes of the global media will be on Gao Leng for the first time, but at this time he still doesn't know it, just feels that there is a business opportunity here.
Gao Leng grasped the so-called machine not spinning.