Chapter 248: Promotion and sales plan for domestic robots

"We have prepared this work in advance. Now the materials used in the laboratory to produce test robots are sent by various companies. The intention order has been initialed. We are waiting for the final confirmation of the various specifications of the robot. , We can place an order for production immediately after the test is completed in the laboratory.
Of course, the materials and batteries do not need to be modified, so the order has been sent, and production has started now. The production of other materials is also fast, which will not delay the company's production! "Hu Qinglin introduced their preparations.
"Okay! That leaves the issue of publicity and sales! How about the specific publicity plan of your publicity department? You know this is our company's first civilian product officially sold to the outside world, and its sales are related to our company. The financial health behind, and if you want to sell these robots as much as possible, the role of publicity is very important!" Kong Yuxiao asked Liu Yuyu, manager of the propaganda department.
"Of course we are ready! We divided the plan into three main parts, which are the pre-publicity, press conference and other key publicity, and the later large-scale continuous publicity.
We have already started the pre-publication. Now we have released various "spy photos" of our company's robots on the Internet, as well as various "candid shots" videos during testing, as well as exposing the approximate performance of some robots, all used by the company. The name of the employee'risking his death to take pictures'.
This is also the practice of many companies to release products, and netizens still buy it! The popularity of our civilian robots is now very popular on the Internet, and discussions on various forums, post bars and other websites are very enthusiastic! The number of believers and disbelievers is now basically the same. Of course, this is also due to our company's guidance.
In addition, we have also published some simple publicity introductions on the company's official website, but the specific data has not been published, which led to the emergence of doubts on the Internet.
The focus of publicity is of course to be carried out at our press conference. We are already preparing for the press conference, and it should be completed in a few days.
In addition, I suggest that the company set up sales experience stores in major cities, so that our future customers can truly see the performance of our robots, which can dispel the wait-and-see attitude of many people who don’t understand the situation. Promote sales at the same time, I believe that sales will increase a lot at that time!
There will be more large-scale continuous propaganda in the future. Our propaganda department has begun initial contact with various TV stations and large video websites and other media to ensure that our robot propaganda can cover the entire China!
At the same time, we are also in contact with advertising companies in various places, so that offline promotion of our robots can also cover various cities and villages in China!
The specific publicity contract and publicity plan also need to wait for the robot's production model to be confirmed before they can further promote these tasks. These tasks are very cumbersome, but our publicity department is currently well-staffed, so the preparations for various tasks are also in progress. !
As for the foreign propaganda work, we have also conducted a preliminary investigation. The work in this area is not too urgent. After all, our company’s robots have a lot of work to be done if we want to export them abroad. At that time, our propaganda work will be related to these tasks Put it together, our publicity department will cooperate with the company's work! "Liu Yuyu introduced in detail the plan of their propaganda department.
"These plans seem to be similar to the publicity plans of ordinary companies to release new products? Are there any innovative plans?" Although Kong Yuxiao is satisfied with Liu Yuyu's publicity plans, he thinks these plans are good, but they are not. It's pretty normal, there's nothing to make people's eyes shine, so he couldn't help but frown and asked.
"Yes, general manager, our publicity plan is roughly like this. We will reflect the plans you mentioned that can make people's eyes shine in these publicity plans, such as all kinds of innovative publicity copywriting and advertising shooting. We are all prepared, and we will show it to everyone when we are ready!
Moreover, we are a large company, so we can only use a little side-kick when propagating, just like our pre-propaganda. But the propaganda in the middle and late period can only come upright, because a company like ours is not suitable for Swordsman in its propaganda, and it will create some bad impressions on our propaganda objects! "Liu Yuyu explained.
Her remarks caused a round of enthusiastic applause in the conference room. Everyone agreed with what he said later. A big company must have the tolerance of a big company. If messy things are discovered, it will be very famous for the company. Because of the influence of her, everyone also accepted her explanation.
"Very good! Thank you for the introduction of Manager Liu! Then there is only the sales plan left! Manager Chen will tell us about the preparations of their sales department!" Kong Yu said with a smile to the sales manager Chen Tian.
"We have almost prepared for the sales problem~EbookFREE.me~ We also thought of the sales experience store suggestion that Manager Liu just mentioned, so we have already prepared in advance. Now many salesmen have begun to look for them in various cities. The store is leased, and the unified design work is about to be completed. After the store lease is completed, the decoration can be carried out immediately without affecting the subsequent sales work.
We have also reported the recruitment of sales staff to the personnel department. The specific recruitment work has already begun. Although some people suggested that we can use our company’s own robots as part of the sales staff, this can save a lot of money. Labor costs.
But I did not agree with this suggestion, because our company’s current positioning of this robot is for household use. If we put it into commercial use at once, it will definitely cause panic among the people. After all, all work If all can be done by robots, it will be more and more difficult to find a job, and more and more people will be laid off!
This result will lead to a substantial reduction in the income of many people. Without money, how can our robots be sold? And I believe that the country will not agree with us that robots can directly replace humans on a large scale in one step. In that case, various bad social problems will arise! It is impossible for the country to afford so many unemployed people at once! "