Chapter 251: First pot of gold
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King of the Bay Area
- Mo Yan Jue
- 1741 characters
- 2021-03-01 08:42:24
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"Uh, gentleman, are you sure we are measuring the size of rugby shoes? Isn't it ballet shoes or high heels?" Looking at the staff who was measuring the size of his feet in front of him, Lu Ke was full of question marks and could not understand , So, I teased a bit jokingly.
In today's hotel room, in addition to Lu Ke and Lech, Andema sent a total of three representatives. One is Sean, general manager of the West Coast Marketing Department, and the other two are assistants.
The graceful woman is Sean ’s personal secretary, who is responsible for recording the content of the meeting and the contract details; there is also a staff member in the design department who is wearing a simple formal dress and is responsible for measuring the detailed data of Lu Ke ’s body.
The so-called detailed data here completely opens a new door, just like a custom suit. The data of one arm alone measures the size of four different parts; there are many details such as the palm, shoulder, and thigh.
The most interesting thing is the measurement of the sole of the foot, not only the sole, instep, and arch of the foot, but also the ankle and calf. The assistant also asked Lu Ke to walk on a tester and use Come to test his walking and running habits, and look at the force applied by the soles of the feet.
Although Lu Ke didn't quite understand how these details were applied to the equipment, he really felt the speciality of "tailor-made".
The conversation part of the meeting took about thirty-five minutes. Lu Ke and Sean had a conversation on all aspects, not only what happened in the past three weeks, but Sean also carefully understood Lu Ke ’s life before immigration 'S hometown, such as his memory of China and proficiency in Chinese, and another example of his current connection with his hometown. And so on.
Lech always sat next to him and listened, listening to occasional conversations, but more often he focused on being an audience.
As an agent, his knowledge of Lu Ke is very limited, but Lech is very special, no surprise, in the next five to ten years, Lu Ke and Ben-Ross Risberg are the only two he Famous player, so he can slowly, intensively and deeply understand Lu Ke, which is very important for his work.
After the conversation was over, Lu Ke entered the next room and began the relevant measurements. The entire measurement work was carried out for another 45 minutes; but still not over, they now returned to the hall to complete the measurement of the feet.
The reason why Lu Ke is so joking is that the opponent measures his ankle-the football shoes are divided into positions, the forward players need to fight against them strongly, and their shoes are high; the quarterbacks and catchers need to be flexible Yes, middle and low gangs are better choices.
"If you want high heels, I have a personal relationship with some top designers, I can help you to see." Sean also joked along the words.
Lu Ke said solemnly, "I think I shouldn't be able to wear it on occasion, so let's forget it." With this answer and the serious and indifferent face, the joy is even more, "Are you going to design a pair of shoes for me alone?" ? The measurement is so careful, I feel a little wrong. "
"Design? No, no, it's just customized." Sean smiled and said briskly, "Maybe one day in the future, we will design a series called Bambi, but not now."
Lu Ke couldn't help laughing, "It seems that I have to work harder."
After all the data was measured, the staff member nodded at Sean to confirm, then Sean stood up, "Perfect! Today's task has been completed, then temporarily come to a paragraph. Next, we will Arrange follow-up matters as soon as possible. After the contract is signed, your equipment will be delivered to you in person. "
"Happy cooperation!" Sean politely shook Lu Ke's right hand again, "Yes, if the signature is completed before Friday, then I hope that you can wear Anderma's equipment in this weekend's game. , Looking forward to your victory. "Then, Sean shook Lech ’s right hand, led his two assistants, and turned away.
Lech escorted Sean out of the hotel room, while Lu Ke sat on the sofa and slowly began to recover.
Walking back to the lobby of the hotel room, Lech saw Lu Ke raise his head, his face was filled with a bright smile, his eyes were rounded, and he said excitedly, "Really? Is all this true? Ander Did Ma really choose to sponsor me? Am I now a sponsored player? "
For professional players, there are numerous sponsors, but among them, cars, sports equipment, clothing and beverages are called the "four kings", with the highest endorsement profit, the widest audience market, and the most appropriate image. A player's dream endorsement and sponsorship.
Now, the first endorsement of Lu Ke's career comes from sports equipment. The first step is extremely solid and extremely strong.
Such Lu Ke showed the youthful vitality that the 22-year-old should have, as well as the excitement that the rookie player should have. Lech gave a big smile, nodded and affirmed, "Have you read the number on the contract?"
"Yes, I forgot this matter." Lu Ke recovered, and opened the sample contract on the desktop, but this sample is really too thick, and it has stipulated countless details, and it seems that there is at least one With more than a hundred pages, Lu Ke couldn't find the signing number for a while, so he chose the most convenient way, "Remind me, what is the specific number?"
"Two hundred and fifty thousand dollars per year for two years." Leh said the answer without saying anything.
Lu Ke breathed out a long breath, calming the beating heart bit by bit, "You mean, now Andema sponsors all my training equipment, and then they pay me 250,000 US dollars a year, which is more than me The team's salary is more than half? "
Lu Ke's unsuccessful rookie contract is $ 465,000 per year; now Andema ’s sponsorship contract is $ 250,000 per year, requiring Lu Ke ’s training equipment to come from Andema.
The official sponsor of the NFL is Nike. The jerseys and equipment of each team are Nike, but Nike does not fully cover the purchase, the players' gloves, sneakers and quick-drying clothes in the jerseys, etc., as well as outside the game Personal training uniforms, these are the categories of sponsors that can be freely selected.
As another official sponsor of the alliance, Andema almost monopolized the personal training clothes including quick-drying clothes. Players who do n’t have sponsors will almost always choose Underma for the simple reason: professional enough and excellent enough.
Now, in addition to the purchase of jerseys and equipment, Anderma has sponsored other equipment on Lu Ke's body-from the perspective of ordinary people, there will be no shortage of sports equipment for the next two years.
Compared to Lu Ke's satisfaction, Lech seemed very calm. "Two hundred and fifty thousand a year, this is not a big contract. If you compare with the NBA, it's almost nine cents. Don't you feel sorry?"
"Oh, people shouldn't be too greedy." Lu Ke waved carelessly and said freely, "I'm a rookie who has lost the election and only played three games. I can get sponsors. This is a rare improvement. Now it is more important for me to be down-to-earth, aiming at the next game and advancing one by one. When the victory has accumulated to a certain degree, the big contract will be taken for granted. "
Lu Ke is full of longing for victory and will never let go easily; but for the gains outside the court, Lu Ke maintains humility, knowing contentment and scoring, he believes that today's contract is not the end, but the starting point. Self-confidence does not mean arrogance.
Sponsored by Anderma, this is the first pot of gold in his career. Unlike the previously signed rookie contract, it is a salary, and all money must be paid after the season is completed; this is an off-court award, just like a bonus, which truly opens up the broad world of professional players.
In this regard, Lu Ke's heart is full of joy, surprise, excitement, happiness, as if standing under the spotlight, bathed in the warm light, in the past two days, Including the small changes in today's community, everything puts Lu Ke in a wonderful picture.
The only thing not there is dissatisfaction.
"As for the NBA ..." Lu Ke shrugged. "I think I chose the wrong project from the beginning."
Such a joke successfully made Lech laugh out loud, and he nodded, "You can maintain such a mentality, it would be better." The more you get along, the more satisfied Lech is, and Lu Ke is indeed one A rare quarterback, he didn't look away.
After entering the professional league, standing under the spotlight and under the microscope, everything started to accelerate and magnify.
A victory may bring countless praises and radiances; similarly, a defeat may completely fall into the bottom. The pressure from fans and the media has multiplied everything and accelerated several times; the ups and downs of the development curve is undoubtedly a severe test for rookie players. It is easier to focus and pay attention outside the court Let the rookie players get lost.
Fortunately, Lu Ke did not.
The ecstasy of the three-game winning streak has not temporarily stunned him; especially the huge firepower attracted by the identity of the Chinese player has not yet affected his judgment and concentration. This is important.
It is true that the $ 250,000 annual contract is really not worth mentioning, and the highlights are really limited.
In the NBA, LeBron James and Nike have a lifetime contract of up to one billion US dollars; and there are not a few players with nine-figure shoes sponsoring endorsement contracts. Even the endorsement sponsorship of rookie players, the contract value is far from More than 250,000.
In fact, the NFL is the No. 1 sport in North America. The audience, market value, and attention are far ahead. According to incomplete statistics, the NFL audience ratio is more than three times that of the NBA. However, the sponsorship contract for top NFL players in the NBA Among them, it is only equivalent to ordinary players.
Why is this abnormal phenomenon?