Chapter 252: commercial value

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Rugby is the well-deserved first big ball in the United States. Its commercial value and market share are far ahead. Not to mention the Super Bowl with a ratings of over 100 million. Let ’s just say that every year ’s draft conference-the first day of live broadcasts, the ratings Beyond the NBA Finals and MLB World Series.
No one can challenge the supremacy!
However, compared to the popularity and influence of rugby, the player's income is actually a bit shabby and shameful. The NFL's top superstar players may have an annual salary income of only 20 million; it is everywhere in the NBA, and it can only be regarded as an average.
At present, the highest value of Nike's endorsement contracts for football players is only 2.5 million US dollars per year. Many players, including Payton Manning, have such contracts. This is the top level. Putting it in front of LeBron James ’s billion-dollar contract is the difference between kindergarten children and top giants.
why?
Why is rugby the number one sport in North America, but the income gap between players is so large? From a theoretical point of view, this is not scientific at all, and even violates the law. The NBA and NFL players have repeatedly discussed such differences; but from a market perspective, this is normal.
The reason is not complicated: there are too many players. This is the primary factor for the gap.
There are only five people on the basketball court, and the total number of players for a player is up to fifteen; but in the rugby team, each team has fifty-three players, and the starting player alone has at least twenty-five people. There must be at least forty players in a game.
In 2010, Chinese player Wang Kai joined Buffalo Bill through the draft and became the first Chinese player to join the league in history. However, Wang Kai's existence has not been able to stir up waves, why? On the one hand, because Wang Kai is an offensive tackle, the attention is generally not high; on the other hand, because Wang Kai is not a starter, just a rotation player.
In a game, there are forty players in rotation, or even more. Perhaps a player only plays one or two offenses, or occasionally appears as a special team player. The commentators have not even Familiar with the player's number, he is already out of the game, how can he stir the waves?
Wang Kai ’s rookie season only appeared in six games as a rotation player; Lu Ke also did the same in the preseason. As a rotation player, he participated in more than a dozen offenses and did not cause too much. Many waves.
In the regular season, Lu Ke can cause so much controversy, the quarterback is part of the reason, the starter is another part of the reason. The number of rotation players is too much, the starting is quite different, but even the starting players, the number far exceeds the entire NBA team.
Because of this, in the football game, fifty-three people divide the commercial space, which naturally cannot be compared with the fifteen people in the basketball game.
When a brand tries to use athlete endorsements to connect with consumers, the supply of baseball and rugby players is too large, which leads to a decline in their contract prices; basketball players and individual players, especially tennis and golf, are always available With higher prices, even football player contracts have more room to tap.
In addition, the price gap between the NFL and NBA sponsored endorsements is really scary. Basketball players may move hundreds of millions, but rugby players can't even get ten million contracts, and part of the reason is caused by the characteristics of the shoe consumer market.
Rugby shoes, like football shoes, are spikes, very professional and versatile, which makes the general audience unable to wear in daily life; corresponding to the approachability of basketball shoes, people can freely choose basketball shoes as daily shoes , This is destined to have a fundamental difference in market base.
Not only that, the penetration rate of rugby is also lower than that of football. Many amateur rugby fans choose football shoes as rugby shoes. This is also possible-especially for rugby shoes, there is no problem using football shoes; but American Rugby shoes have longer and deeper spikes, and the location distribution is also different.
Simply put, the more professional, the narrower the audience. There may be ninety out of a hundred people willing to buy basketball shoes, but one out of 100 people buys football shoes, which is very rare.
As a result, the amount of sponsorship endorsement contracts will vary greatly.
In fact, Andema faces the same problem. They are professional in making rugby shoes, even more professional than Nike. In the NFL, there are not many players who are willing to choose Anderma; but other than rugby shoes, basketball shoes or running shoes, Anderma But it is far from professional, and the task of opening up market share is extremely arduous.
In real life, not only sponsorship endorsements, NFL players' wages are also far inferior to the NBA, in addition to the huge player base factor, there is also the issue of salary caps. However, this is another story. As a rookie player, Lu Ke does not need to consider salary issues for the time being. The fastest, that is also two years later.
Therefore, a sponsorship contract of US $ 250,000 per year is not a sky-high price. It is even more insignificant and negligible in the NBA; but for Lu Ke, it is already satisfying.
Incidentally, as rugby agents, they also suffer from "unfair" treatment.
In Major League Baseball, agents can draw 5 percent; ice hockey leagues and basketball leagues are 4 percent; but football is only 3 percent, the lowest amount.
However, don't forget that the NFL has the most players.
The number of players in the entire NBA league is only about 500, while the NFL has more than 2,000 players. In other words, rugby agents can win more with less, and top agents represent ten or twenty players, and their income will be overwhelming in the NBA.
That's why Lech-Steinberg is different.
For a long time, Lech only represented one player, and the draw was also 3%. There was no price increase because of the small number of players. However, as the most authoritative top agent in the industry, Lech has His own brokerage company and its affiliated brokers also insist on taking the less and refined route, so he is still one of the richest brokers in the industry.
Looking at Lu Ke with a good attitude in front of him, Lech said in a joke, "Remember when I signed you, what did you say?" Fancy Lu Ke's commercial value. "How about, now you believe it again?"
Lu Ke laughed dumbly, and then joked, "Just by virtue of a $ 250,000 contract?" Seems to be abandoned, so the commercial value is too low.
Lech closed his smile and deliberately put on a serious gesture, "Don't underestimate the beginning of this one. As the only Chinese player in the entire league, or even an Asian player ... ah, no, the only one Starting Asian players— "
As a senior broker, Lech naturally knew Wang Kai. However, this season Wang Kai entered the injury list and is not in the Buffalo Bills 53 list, so the influence is naturally weakened.
"Your business value is not measurable by common sense." In the meeting just now, Sean was actually exploring Lu Ke's connection with Asia and conceiving future business promotion strategies. Those contents are not chatting. More importantly, Lech has enough confidence in his ability and network. "Let us wait and see in the future."
Perhaps Lu Ke could be the first person to break the NFL salary constraints, precisely because of his Chinese identity. Everything is a double-edged sword. People who do not know how to blame heaven and earth, but people who know how to do things may create miracles, just like the first person to eat a crab. It may be a bad thing or a good thing.
However, this is just an idea, all premises are victory, one victory after another!
"The contract matters were handed over to me. After the lawyer read it, we sorted out some important rules, and then sat down to discuss, and after confirming that we were correct, we signed again." Lech returned to work, "The main thing is still different Different equipment choices for the occasion, such as equipment on the training ground, such as wearing at the press conference, and so on, sponsors are always particularly concerned about these details. "
"Isn't it because the alliance also has relevant regulations?" Lu Ke asked doubtfully.
Lech nodded with a smile, "Look, you are gradually getting used to it." For sponsors, every link represents interest, and no one will easily compromise, which has become a rule that every player must adapt to. , "Yes, the alliance also has relevant regulations, but Andemar and Nike are the official sponsors of the alliance, things are relatively less complicated."
"Relax, these things will be left to me." Lech simply took the matter to his body. "In addition, I believe that you clearly know what you are doing; but as a broker, it is my duty to remind you. You You need to manage your bank account correctly, keep yourself out of trouble as much as possible, and have training to keep it up. "
Looking at the sincere Leh, the smile on Lu Ke's mouth could not help but gently raised, which made Lech pause for a moment, "What's wrong? Is there something wrong?"
Lu Ke laughed out loud, "No, I just feel ... it turns out that it is such a feeling to have an agent."
For a long time, Lu Zhengzheng and Jiang Youning have fully supported the landing and chasing their dreams, but in the course and training, they can not help, Lu Ke can only rely on themselves; especially after entering the university, completely Relying on consciousness and self-discipline, planning every bit of his life, step by step to today.
Now, all the chores inside and outside are left to the agent to arrange, and the training is given to the team's coach, everything becomes organized.
"This is my job." Lech shrugged gently and said calmly, "Yes, I noticed that you are still living with your family; there is a distance from the team's training base, do you need to move? ? "
"Yes, I have never had time to find an apartment. Can you help?"
"Of course, this is my job."