Chapter 1299: Service providers and middlemen

Meng Chang did not despise Tian Mo because of what he said, but paid more attention to it.
No matter what Tian Mo was like before, the talents who can be discovered by President Pei personally must be extraordinary!
Moreover, Tian Mo has a deep understanding of the profession of renting intermediary. Whether he can give Meng Chang the answer he wants, he has to talk about it.
Meng Chang decided to enter the topic: "So, what do you think about the profession of renting agency?"
"For example, nowadays, people generally have certain prejudices about this profession. Do you think it is the problem of the people, the company, or the whole industry?"
Tian Mo took a sip of coffee and thought about it for a while and said, "Actually, if you asked me this question while I was working as an intermediary, I would definitely not be able to answer it."
"Because I didn't understand anything at that time, even if I saw many things, I couldn't analyze it."
"But after working as the person in charge of the sales department on Tenda's side for a period of time, under President Pei's precepts and deeds, I suddenly had some insights."
"Looking back at my previous experience as an intermediary, suddenly I have some new perspectives."
Meng Chang couldn't help but shine.
what is this?
This is a Belden!
The original Tian Mo can only be regarded as a very lame rental agency.
Only two orders were signed in a month. If you say that this is not because of lack of ability but too conscientious, that is impossible!
But now, Tian Mo can do well in Tenda's sales department and is well received. Obviously, he has obtained the true biography of Mr. Pei and enlightened him.
The nature of the work in the sales department is similar.
Tian Mo, who is already enlightened, will look back at his previous experience, and he will naturally get some new inspiration.
Especially when you compare the experience of working in Tenda with the experience of working in an intermediary store, you will naturally see the difference.
Meng Chang suddenly looked forward to what Tian Mo would say next.
Tian Mo thought it over and said, "The sales method that President Pei taught me is actually the best method."
"Tengda has the best products, and as a salesperson, as long as I truthfully introduce products to customers and treat others with sincerity, I will naturally leave a good impression on customers and build trust invisibly."
"The trust in sales, coupled with the excellent product itself, will naturally not worry about sales."
"Treat people with sincerity and sincere service, this is the sales method that President Pei taught me."
"But I substituted this kind of sales method into the intermediary work I was engaged in before, but found that it didn't work at all, or even out of place."
"Looking back now, the reasons why some rental intermediaries are annoying are not only due to the uneven quality of their employees, but also due to the profit-seeking of intermediary companies, and due to the particularity of the entire industry."
Meng Chang nodded happily, and said while taking a small note: "We have time, don't worry, you speak slowly."
Tian Mo continued: "Most people's bad impressions of various sales and intermediaries are left when dealing with a specific person."
"Recruitment requirements for similar occupations are relatively low, especially the quality of the practitioners of some Xiaohei intermediaries is uneven, so it is easy to leave a bad impression."
"But at the root of it, I think the problems from top to bottom, from industry to company, are finally reflected in a specific person."
"Recruitment requirements are relatively low, and the quality of the recruits may not be high. My education is also very low, and I can't work with ordinary intermediary companies, but I did a good job at Tenda."
"It can be seen that in many cases it is not a human problem, but a problem of the industry and the company. The environment has caused false inductions for people, and it is difficult for individuals to change the entire environment. Over time, it becomes the current state, a pool of muddy water. No one can be alone."
Meng Chang nodded, "Then what do you think is the source of prejudice against this industry?"
Tian Mo thought for a while: "It's its mode of operation."
"I didn't realize this at first, but after comparing it with Tenda, I realized that sales of Tenda and the intermediaries of some small intermediary companies seem to be the same kind of work on the surface, but in fact there is no commonality at all."
"Tengda's sales are service-oriented, which is the icing on the cake. Our job is to objectively introduce the advantages and disadvantages of the products to customers on the premise of excellent products, and whether customers want to buy or not depends entirely on the customer's voluntary wishes."
"But the intermediary and sales of other companies are not like that."
"Their work is inductive in nature. It is sending fans in the snow. It is not sending charcoal in the snow, but sending fans in the snow."
"They are trying hard to induce and distort the needs of customers. When customers need something urgently, they use words and some other methods to convince customers that this kind of thing is what they need, thereby facilitating the transaction."
"Customers need charcoal in the snow, but sales are trying hard to sell fans to customers."
"Just like many real estate agencies will post fake photos on the Internet, or listing listing information that does not actually exist. After seeing the customer, they think this house is good, and they call to ask, the agency will say that the listing is still there, come to me Show you the house."
"When the customer came, the agent took him to another house, saying that the house I had seen before had just been booked, but it happened to have a similar set. The customers have come, and they can only follow it. "
"The so-called ‘almost’, but it’s actually a thousand miles away."
"Many intermediaries use this method to facilitate transactions, trying to sell the houses that have been renovated and have poor environment to customers."
"This is a fairly common method, and it's even becoming mainstream. Customers can't be sure whether the photos they see on the website are photos of real listings, or even if they are not."
"By concealing and deceiving transactions, customers will naturally have a long memory after being cheated once. If they don't want to be cheated a second time, a bad impression will naturally form."
Meng Chang nodded: "Well, I've heard this statement, it's really annoying."
"Then should this be attributed to the employees, the company, or the industry?"
Tian Mo said: "I think it should be attributed to the industry and the company."
"In Mr. Pei's view, intermediary and sales should be service industries."
"Many rental intermediary companies should mainly work to serve tenants, meet their needs, provide them with high-quality housing and good security services, and collect commissions from them."
"But now many companies, such as Home Group, are no longer service providers, but middlemen."
"Through the way of shop, the landlord monopolizes the surrounding listings, and the landlord posts the information, so the intermediary keeps calling and grabs the listings. Ordinary tenants cannot contact the landlord and are forced to find an intermediary. The company rents a house from an intermediary."
"Then, the intermediary company uses its dominant position to coax or deceive the tenant to sign a contract, from the service provider to the tenant's owner."
"Even lower prices for landlords and raise prices for tenants to maximize profits."
"On the surface it is a service, but in fact, the service provided is not directly proportional to the actual value. In essence, it uses industry monopoly and artificial information gap to isolate the real demand side, that is, the landlord and the tenant, so as to allow oneself Become a middleman who eats at both ends."
"And once this kind of qualitative change occurs, from the nature of service to the nature of middlemen, then these companies will naturally give birth to a variety of sorrow operations in order to make more money."
"As I said before, various methods are used to deceive customers through fake listings, partition houses to rent to many people, decorate high-priced rentals with inferior materials, and even intimidate and blackmail customers who try to bypass intermediaries. Although there are differences in methods due to different companies, large companies are relatively face-to-face and small companies have no bottom line, but in the final analysis, they are no longer a service industry by their nature, but have become middlemen who monopolize channels by all means. ."
"In the final analysis, these sorrow operations have only one purpose, that is, to make more money in every possible way. They even come up with such a desperate scheme of fooling tenants to sign loan agreements, then use loans to monopolize housing, and completely reckless. It's done too."
"Why many people say that these companies blood because the services they provide are completely unworthy of the profits they actually capture."
"The industry is like this, the company is like this, the employees underneath can naturally only do everything they can to pursue profits and pursue commissions, so they become what they are now."
"The real instigator should be the ‘business wizard’ who first changed the nature of the intermediary business from ‘service’ to ‘middleman’.

"A lot of people are doing things that appear to be inventing new business models, but in fact they are mixing mouse into the pot, making the entire industry miserable and making black-hearted money."
"What Mr. Pei has been doing is just the opposite. He has been working hard to replace the current mainstream, deformed and distorted business model with a new business model, and bring these industries back to what they should have been. status."
Meng Chang nodded frequently while recording quickly.
After listening to Tian Mo's words, he felt that he had really found the right person.
Whip into the inside, hit the nail on the head!
Indeed, UU reading www. Many people at uukanshu.com have bad impressions of intermediaries, which may come from a low-quality intermediary.
But the source of this phenomenon is actually the entire large company, and even the entire industry, from the root of the problem.
When the nature of a company is fundamentally changed, every employee of its company, whether voluntarily or not, whether forced to do it or because of commissions, will take the initiative to do these things, the results will not make any difference.
Even in many cases, bad money drives out good money. Companies want tools to earn profits by unscrupulous means. Even landlords and tenants are trying to squeeze them, let alone their employees.
In this case, many people can't do this kind of work. After the constant exchange of blood, those who remain are naturally assimilated.
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