Chapter 1300: "Smart people" and "dumb people"

Meng Chang asked again: "In the long run, this model will continue. It will definitely cause harm to the company because of the excessive accumulation of negative word of mouth?"
"Did these companies never consider this issue?"
Tian Mo said, "Of course I thought about it."
"But they will never give up this business model. They will adopt another approach."
Meng Chang: "What way?"
Tian Mo didn't answer directly, but instead asked: "Do you know the practices of courier companies and takeaway platforms? Four words: transfer contradictions."
Meng Chang thought for a while: "I can vaguely guess a little."
Tian Mo explained: "In fact, express delivery companies and takeaway platforms are actually moving closer from service to middlemen, but relatively speaking, the situation in the industry is better and more convergent than renting intermediaries."
"In many cases, in order to make profits, courier companies and takeaway platforms will also reduce services. For example, let the couriers not deliver every courier to your door, but throw them all into the courier cabinets in the community. The original work of three people Now two people can do it, so that one person's salary can be saved."
"The same is true for takeaway platforms. They send more orders to takeaways and pile up all kinds of orders forcibly. These takeaways have to run red lights and deliver them in a hurry. While increasing the delivery fee, they also reduce the commission for each takeaway to the courier. Squeeze out profits."
"Their behavior will naturally cause a decline in service and cause customer dissatisfaction."
"At this time, they will use a method called'transferring contradictions'."
"Let customers complain to the courier or takeaway, and after the complaint, he will be fined and deducted money."
"Many couriers and delivery staff will vent their anger on the customers and feel that I work hard every day. As a result, because of one of your reports, my day’s wages are gone, which intensifies the customers and the delivery staff. Or the contradiction of the delivery staff."
"Then go to the public opinion to build momentum and say how hard and difficult the courier and delivery staff work every day, so that everyone can be more considerate."
"I appeal to customers, don’t get angry when the delivery is late, wait a lot, try not to complain, because if you complain, you may be done in vain in one day; if the courier is not delivered to the door, you should be considerate and go to the courier cabinet to pick it up."
"Many people feel weak, and they won't be serious about this issue."
"But it actually hit the trap."
"The root cause of customer complaints is that the service has deteriorated, and the money has not been purchased. The root cause of the service deterioration is that the platform is squeezing profits. However, the platform has severely fined the courier or takeaway to eliminate this contradiction. When transferred to customers and lower-level employees, I can get away and stay out of the situation."
"While calling on everyone to be considerate of the couriers and delivery staff, it completely conceals the fact that the root cause of this situation is the exploitation of the platform."
Meng Chang nodded frequently and deeply agreed.
Although he didn't understand these things deeply, he had already heard of them.
Meng Chang is a wise man, and a lot of truths can be understood at a point, not to mention that this is not a complicated truth. Many people have discussed it for a long time, but no matter how many times it is discussed, it cannot change the reality.
He thought for a while and said, "So, the intermediary company uses the same method."
"By constantly promoting how hard the intermediaries are, and emphasizing that intermediaries are actually running around and providing value to customers, in fact, tenants should pay for the services."
"In fact, he completely avoided the fact that he monopolized housing and market as a middleman, and transferred the contradiction to tenants, landlords and intermediaries, so that he could stay out of the matter."
"A lot of news is saying that tenants are strange and mess around in the house; landlords are strange and frequently increase prices in order to collect more rent; intermediaries are strange and have uneven qualities and are full of chaos."
"But the most weird thing is the intermediary company, but the company picked itself up, and with some extreme cases, it directed its attention to the tenants, landlords and intermediaries."
Tian Mo nodded: "This cannot solve the problem fundamentally, but it can subtly resolve the crisis of public opinion."
"People who are misled often have two reactions."
"The first is to transfer the anger to the group of real estate agents, believing that they are of poor quality, deceived, and do no evil; the other is to sympathize with the hard-working intermediary and think that they do the same. In order to make a living, I have to choose to be considerate."
"But they just ignored the culprit that actually caused all of this, that is, those platforms that appealed to the courier brothers, takeaway brothers, and intermediaries to be more considerate. While they ate at both ends and squeezed wildly, they called on both sides to be considerate, because As long as the two sides understand each other, the squeeze of the platform will no longer be mentioned."
Meng Chang jotted it down quickly, and then couldn't help but sigh, "That's a good point!"
"I now doubt the authenticity of your two orders a month ago."
"You are not stupid at all, on the contrary, you are very smart! Ordinary people can think of this? How can your mind be reduced to handing out flyers?"
Meng Chang confirmed that Mr. Pei’s vision was indeed okay, and Tian Mo was completely worthy of the position of the head of the sales department.
Not to mention anything else, his understanding of this traditional business model and his grasp of Mr. Pei’s spirit are sufficient for the level of a responsible person.
But this also made him feel a little strange. How could such a talent be discovered by President Pei when he distributed the flyers?
With this mind, what can you do to make a living? As for handing out flyers?
Tian Mo smiled embarrassedly: "Hey, you may not believe it, I can be regarded as enlightened under the guidance of President Pei."
"Of course, I didn't realize these principles all at once."
"Originally, I was in a muddle-headed state. When I was an intermediary, I would listen to what others said."
"The old employees told me that I should do this, I should do that, and tell me some of the ‘tricks’ in their work, and let me learn to run the train with my mouth full, and learn to use these ‘tricks’ to sign orders.

"I learned, but I can't learn anything. I know that telling lies may be able to sign the list, but I just can't speak."
"I have always been ashamed and felt that this was my own problem. I was too stupid and couldn't do anything. Obviously it's such a simple job. Obviously others have already told me what to do, but I even did it. Can't do it."
"I told myself that work is like this, and the hidden rules are like this. Maybe they are the laws of the operation of this society. I have to adapt, but no matter how hard I try, I can't adapt or accept it."
"I'm constantly being beaten, and I'm always suspicious of myself, I don't know what to do."
"But at this moment, President Pei appeared."
"Mr Pei not only offered me a job, but through this recognition, I built up my confidence, and more importantly, Mr. Pei showed me what the right sales are!"

Tengda Experience Point’s transparent service has been a great success, and I realized that maybe I’m fine. The problem is them, this industry!

"How ashamed I was before, how much I blamed myself, and then when I think about it, how unwilling I am."
"So I thought over and over again, where is the problem."
"I have read the analysis of these industries by many professional leaders on the Internet, and I have repeatedly compared the situation of these industries with the situation of Tenda."
"I'm not a smart person, and I'm not very eloquent, but I'm a more serious person. I always think about problems that I can't figure out. One day I will figure it out.
Meng Chang nodded.
Indeed, if it were Tian Mo for him, he really wouldn't be able to figure out these problems.
It's not that he is stupid. The key is that he doesn't have the opportunity and motivation to think about it.
First of all, he cannot be reduced to being an intermediary and handing out flyers.
Secondly, even if he does become an intermediary, he will quickly recognize and accept this work model, integrate into it, and even become the top seller of intermediary stores.
If it wasn't for Tian Mo who happened to have such a personality, he happened to run into a wall when looking for a job, and he happened to meet President Pei and got the correct guidance, he wouldn't be able to think about these problems.
Could it be said that this is also within the plan of Mr. Pei?
Mr. Pei saw this "single rib" characteristic from Tian Mo, and saw that he was not suitable for sales in the traditional sense, but it fully met Tenda's requirements for sales positions, so he was promoted to the sales department. The person in charge, and give his peerless martial arts in sales?
Well, it is possible!
Mr. Pei's insight into human nature is beyond ordinary people's comprehension.
Meng Chang always has the feeling of being completely seen through by President Pei from the inside out. Even his deep-minded acting school can be seen through by President Pei, let alone a pure-minded person like Tian Mo?
Moreover, President Pei’s selection of Tian Mo was an accident on the surface, but in reality it was a necessity.
There must be more than one person like Tian Mo. If Mr. Pei did not discover Tian Mo, he would naturally discover another person and pass on his ideas.
Even Meng Chang felt that he was far inferior to Tian Mo in some aspects.
This kind of thinking seemed absurd in his own eyes, because whether Meng Chang was a worker or a deception investor, oh no, starting a business, he considered himself to be the best.
But it may also be precisely because he can do everything well, and he has always been prosperous, so sometimes he naturally goes on the wrong path.
Perhaps the first business genius who came up with turning a service provider into a middleman was someone like Meng Chang?
Being smart is of course a good thing.
But if cleverness uses the wrong place and takes the wrong path, then cleverness will only make people go farther and farther and crooked.
Meng Chang looked at the contents recorded on the notebook, feeling mixed.
Even felt a little ashamed inexplicably.
"Thank you so much!"
"These contents are very inspiring to me, I have probably already figured out how to do this publicity plan."
Meng Chang’s plan actually has to repeatedly jump between ordinary intermediary companies and truly correct industry standards, causing controversy and attention, and finally completing the Pei’s Propaganda Law. While getting a commission for himself, It also put a perfect end to the promotion of "Real Estate Agent Simulator".
And this repeated horizontal jump must be based on a deep understanding of both sides.
Otherwise, it is easy to jump out of the problem and get burnt.
Tian Mo's analysis, UU Reading www.uukanshu.com actually provided Meng Chang with theoretical support, and it also made him think of a perfect entry point.
Tian Mo hurriedly waved his hand: "It's all a matter of effort. At Tenda, it's about helping each other."
"Actually, I have some insights from time to time. I would like to share it with you. Of course I can help."
Meng Chang: "One of us is the advertising and marketing department, and the other is the sales department. There will inevitably be opportunities for cooperation in the future. We will have more talks in the future."
Tian Mo nodded: "Of course, no problem!"
Meng Chang was a little emotional. Originally, there shouldn't be any intersection between "smart people" like him and "stupid people" like Tian Mo.
But in Tengda, Meng Chang felt that Tian Mo had a lot to learn by himself, and even some of Mr. Pei's concepts could not be learned by himself, but Tian Mo could learn.
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