Chapter 1301: Candidates for the promo
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Losing Money to Be a Tycoon
- Inebriation-seeking Blue Shirt
- 1670 characters
- 2021-04-11 04:25:30
After the two talked, they stood up and prepared to leave.
Meng Chang suddenly thought of one thing, and hurriedly said: "Wait a minute, there is one more thing."
"I suddenly remembered that the protagonist of the promo has not been decided yet."
Tian Mo was a little surprised. He didn't understand why Meng Chang wanted to tell himself this: "The protagonist of the promotional video? Ask a star or something? I definitely can't help."
Meng Chang shook his head: "In the beginning, I did intend to hire a star, but after talking with you, I suddenly realized that it was inappropriate."
"It is more troublesome to explain specifically, but celebrities do not meet my needs in many ways."
"I need a person with a good image and temperament, but he can't reach the level of a celebrity. It is better to have a more down-to-earth image among ordinary people, but looks more positive, sunny, and positive, both male and female."
"If you really have experience in similar industries, can grasp some emotional details in the shooting process, and strive to show a sense of reality, that would be even better."
Shooting this promotional film with a star definitely does not meet Meng Chang's requirements.
Because what Meng Chang wants is controversy and truthfulness, he has to leave enough room for reversal in the future.
With stars, firstly, the initial heat is too high, and secondly, it is difficult to reverse in the later stage.
Because of the use of celebrities, it naturally leaves people with an impression of "this is a very serious commercial film". It will be difficult to explain the meaning of this film from multiple angles in the future.
What Meng Chang needs is realism and groundedness, so that the film can be closer to the reality, and in the future can be interpreted from many angles, and the Pei’s propaganda method can be completed only when it is completed.
Moreover, the image cannot be too good, nor can the acting skills be too good.
If the image is good and the acting skills are good, it is easy to really move the audience.
The result that Meng Chang wants to achieve is to leave room for the audience to be moved, so that some people will question and see the problems behind the moving.
Therefore, this promo has seven points for true and three points for false. The acting skills must not be too good, otherwise the balance will be broken and the direction will be off track.
But these are not easy to explain to Tian Mo, even if it is explained, Tian Mo probably doesn't understand it.
After all, the Pei’s propaganda method is a very special and very profound knowledge, which cannot be summed up in a few words.
Meng Chang has only learned a little after studying for so long, let alone Tian Mo.
Fortunately, Tian Mo didn't have the habit of asking the bottom line. Instead, he thought about it seriously in accordance with Meng Chang's request.
"If you want to say that... I really have a choice that seems to meet your requirements."
"Do you remember that when I was in the intermediary store, I had two deals, one of which was given to me by a colleague?"
"There was a sister who gave me a lot of care over there. Although she is not particularly beautiful, she is also sunny, cheerful and cute."
"I just got in touch with her recently, and she doesn't work in that intermediary store anymore. I was thinking about digging her into the sales department."
While talking, Tian Mo found the photos to show Meng Chang.
Meng Chang glanced at the photo and nodded immediately: "Yes! I'm going back to prepare and arrange to start shooting immediately!"
Tian Mo sent Meng Chang's contact information: "She's Ding Xiyao, I'll tell her, you can contact her directly when you come back, and the sales department has not yet formally arranged a job for her."
In fact, Tian Mo always remembered Ding Xiyao. The reason why he didn't think about contacting until now was mainly because there was no good opportunity before.
At the beginning, he himself, the head of the sales department, did a little bit mysteriously. He felt that he might be fired at any time. His daily work was full of unreality, so it was not easy to pull others into the water.
His good buddies did very poor jobs, so Tian Mo did not have any burden when he went to recruit people, but Ding Xiyao did a good job in the real estate agency business, and he was more popular, and Tian Mo was not good to go rashly. Dig people.
Later, Tian Mo had a lot of work on his own. He had been busy with the work at the experience store, and he didn't free up.
It wasn’t until recently that his work became a bit stable, and Mr. Pei specifically emphasized that the sales department is in a special situation, and the team can be expanded from friends and relatives around him, instead of going through the normal recruitment process. Tian Mo began to carefully select the people around him. People, recruit people who feel that they meet the requirements of President Pei.
He was afraid that the people he recruited would not meet the requirements of President Pei, so he had to choose carefully. Only some time ago, he made up his mind to bring Ding Xiyao into the sales department.
When I asked, it turned out that Ding Xiyao was tired of working in that store and was about to change jobs.
The needs of the two were just right, and Ding Xiyao immediately joined Tenda happily.
Meng Chang is very happy, isn't this just in time?
Such a person is needed to make a promotional video!
"Okay, then you tell her, I will go back to arrange the shooting. The content of the filming is very simple, there are not many lines, just a few simple shots, and the true colors are enough!"
...
After returning to the advertising and marketing department, Meng Chang began to work at a high speed.
First, I wrote a simple script quickly, and then I found a few suitable venues as location scenes.
The scenes selected by Meng Chang are more representative. There is a small, specialized intermediary store, and the scene of a rental house.
In addition, we have to find a few more representative group performances.
The problem of the rental house can be solved easily. You can directly use the model room of the sloth apartment to shoot, and the group performance is also easy to handle. There are many actors who have worked with before, or it is no big problem to directly let the internal staff come out.
Only this intermediary store needs to be furnished.
It's easy to handle. Just set up an interior view just like the store in "Real Estate Agency Simulator". It's nothing more than a reception desk, two high chairs, a computer, a coffee table, a sofa, etc., which are all very common things. .
Don't ask for perfect recurrence, just like it.
Meng Chang first arranged for Yu Yao to choose people and arrange the set, and then he went through the script of the entire promotional film in front of the computer to make sure that the plot of each scene meets his needs, and he carefully buried it. Many foreshadowing.
I have been busy until the afternoon, and the script is almost done.
Because Meng Chang had a clearer idea when he talked with Tian Mo, and now he just writes out this idea, so the efficiency is very high.
He checked it from beginning to end and was quite satisfied with the script.
Of course, it's hard to say whether the shots can perfectly express the content of the script, you have to watch them while shooting.
It may also be necessary to make some adjustments to the content of the promo on the spot.
Meng Chang called Yu Yao and learned that the setting for the sloth's apartment had been arranged.
The other sets are still being arranged. The set of that store is still being set up. You can take a part first, and wait for the shots on the sloth apartment to finish, then shoot other parts, and finally edit it.
Meng Chang felt full of motivation, and said to Yao on the phone: "Okay, you continue to advance the setting and shooting. I will contact the actors and we will officially start shooting tomorrow morning!"
...
...
Thursday, November 8.
According to the address sent by Meng Chang, Ding Xiyao came to the model room of the sloth apartment where the filming was located.
The entire model room has been re-arranged to look like Meng Chang requested. Cameras, lights and other equipment are all in place. Many staff are busy coming in and out, which seems to be very efficient.
Ding Xiyao panicked a little.
Ding Xiyao couldn't believe it when Tian Mo finished talking about the causes and consequences on the phone.
It's not enough to do sales, but also to be the protagonist to shoot a promotional film?
This is too strange!
Ding Xiyao is very clear about her own conditions, UU reading www.uukanshu. com, her appearance can only be regarded as an ordinary person, and she is incomparable with that of celebrities.
Many people see it in reality and think that they look very beautiful, but the lens is completely useless.
This is what many people say: not on the mirror.
Many people who are obviously very thin and have small faces may be widened when they are on the camera, at least three points ugly.
On his own terms, he can shoot a promotional video?
This made Ding Xiyao feel particularly untrue.
But Tian Mo vowed to say that it was absolutely reliable. Ding Xiyao received a call from Meng Chang, the person in charge of the advertising and marketing department, and he was suspicious.
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