Chapter 1334: Why isn't the promotion of such a good game strong?


   The so-called simulation is definitely the more real the better, and even the ultimate goal is to conform to the reality and surpass the reality.
   In a sense, this game clearly does this.
   Finally, there are the characteristics of VR games, which give this game extra points.
   The same theme, if it is made into a PC game or a mobile game, the sense of substitution will be greatly reduced.
   After all, on the PC side, players are facing a screen when playing games, moving, talking, and interacting, there will be an unreal sense of isolation.
   But after getting the VR platform, this game fully displays the immersion and substitution of VR. Players can walk back and forth in the virtual room, freely observe all corners of the room, and communicate with NPCs face to face.
   will look more real compared to other simulation games.
   Many of the games that may be boring on the PC side, but become fun on the VR side, such as the action of wiping the kitchen oil.
   If it is on the PC side, the player can only use the mouse to complete the wiping action, while on the VR side, the player can actually make the wiping action.
   Other actions, including opening windows, opening doors, and moving the vase-like furnishings in the room, must also be completed by the player himself. Only on the VR side can these actions be fun.
   Even players like Ding Xiyao who rarely play games can experience the fun of it, and to have fun, it is enough to show the skill of the production team.
   It's just that the more you understand the fun of this game, the more Ding Xiyao is puzzled by a problem.
   Such a good game, how can the promotion work be so hip?
   Originally, Ding Xiyao didn't know the specific content of this game at all, so he didn't have a good appraisal of this publicity plan.
   But now it seems that there are many other ways to promote this game!
   For example, put a short in-game video to show the great changes from before to after the renovation of a certain house; or hold a press conference and let some well-known anchors try it out on the spot.
  The worst thing, even if it’s a beautiful promotional CG?
   But Meng Chang’s publicity plan is to shoot a live-action promotional video, and the focus is not on the content of the game at all, but a lot of space is used to show the hard work of the intermediary.
   In the end, I didn't even mention the name of the game. Until now, many people still think that this is a promotional video made by Zhujia Group.
   The game is a good game, and the publicity funds are not less spent, so I ended up doing this in the end?
   Although Ding Xiyao can be the heroine of this promotional film, Meng Chang has contributed a lot, but this does not affect Ding Xiyao's belief that Meng Chang's promotional plan is a failure.
   "Forget it, this is not something I should worry about. The heads of Tenda's various departments are very professional, maybe there are special plans."
   Ding Xiyao didn't get too entangled in this matter. After all, she said nothing. Instead of worrying about this, it is better to wait for the VR glasses to charge up and then push the game progress.
   can only say, this game is really fun!
  ……
  ……
   November 28, Wednesday.
   "Real Estate Agency Simulator" has been on sale for more than a day, and everyone in Chixing Studio has been paying attention to the situation of this game.
   Many game forums can see players' discussions on "Real Estate Agent Simulator".
   "This game is so fun! It's toxic! After I bought it yesterday, I played it for more than four hours. The glasses were all dead and the video game was plugged in. I couldn't stop it at all!"
   "Stop talking, I'm going to buy liver protection tablets now."
"It's really addictive to play. I told myself five times and over again that I would go to rest after I finished this order. As a result, I saw a new apartment house and unlocked new furniture. The money is enough for me to learn new knowledge... a few hours passed without knowing it!"
I created a WeChat public account [Book Friends Base Camp] to send you year-end benefits! You can go and see!
"After the liver burst all day, I have basically figured out the routines of this game. I think this game should be called the'Black Heart Intermediary Simulator'! To make more money, the best way is to choose the right room type, Choose the right customers, and then find a way to let the tenants ignore the flaws of the house and find the right marketing skills, so that you can make money quickly!"
"You are so embarrassed to call yourself a black-hearted intermediary? This is where it is! You should learn from me. In fact, the furniture in these room types can also be freely replaced, and can be dragged to the warehouse for storage or to other types of units. Use. My solution is to extract these furniture, keep only the minimum amount of furniture for each apartment, and evenly distribute the furniture, so that you don’t have to buy new furniture by yourself, and you can save a lot of money!"
"I have selected the occupations and identities of some'quality tenants'. You can compare them according to this list. These people expect a relatively high psychological price. Even if they are bargained, they will still be profitable. Some' "Tenants must never choose, it's a waste of their time!"
"I have summarized a room type problem table. There are some common room types on it. Although the room types in the game are randomly selected from the database and automatically generated, there are certain commonalities. This table should bring you some reference."
"Is there a big guy who can develop a mod that automatically highlights the interactive options in the room? For example, leaky windows, dirty stoves and other areas that can be repaired, saving me from wandering around the room to find. Obsessive-compulsive disorder can't afford it!"
   "I have to say that the effect of this game is a bit unexpected, especially since so many different characters and voices are not repeated. How did you do it?"
"Some roles are multiplexed. After all, the tenants in the same area are relatively fixed. Some old customers will come back. As for different customers, I guess the producer invited many people to give different dubbing for the same meaning. For example, there are at least a dozen or even dozens of different NPCs saying that there are at least a dozen or even dozens of different sayings about window leakage. It doesn’t sound like it’s automatically generated by the system. The only thing I wonder is that it’s not difficult to find many people to dub, but how does it work in the game? Give them the right mouth shape?"
   "I really didn't expect that this theme of the game is also very fun! So it is not the lack of beauty in life, but the lack of discovery! The game industry is not lacking in themes, but in the lack of designers who know how to use themes properly!"
   Judging from the current situation on the forum, most players have a very positive evaluation of the game "Real Estate Agent Simulator".
  Because the first batch of players started, they are basically fans of the late studio, fans of VR games, or core players of simulated business games.
   The game "Real Estate Agency Simulator" is obviously in line with their tastes.
   However, Cai Jiadong looked at these positive comments on "Real Estate Agency Simulator", but he didn't have much joy on his face, but rather melancholy.
   "This discussion is still not enough..."
   "The sales on the first day can only be said to be quite satisfactory, not optimistic."
   "Sure enough, the exposure is still not enough, even with the DoubtVR glasses platform as a blessing, it is still a bit worse."
   "It's enough for an ordinary game, but the investment in "Real Estate Agency Simulator" is too large. Unless it gets to a certain level, it will be difficult to recover the cost."
   "What's more, this game uses Mr. Pei's ideas. Not being a big hit is equivalent to failing..."
   "President Pei's golden sign, can't it be smashed into our hands? Otherwise, when people say that we are a team that even President Pei can't lead, this is too shameful!"
   As the chief designer, he is of course very concerned about the current situation of this game.
   It’s just from the release to the present, the situation is really not optimistic.
   The score of the game is very high. It has not fallen below 8.5 points since it was released. But what worries Cai Jiadong is that the game has so far only been a spontaneous existence among a small number of players.
  The reason why the score is high is that everyone who bought the game loved it.
But Cai Jiadong knows very well that as a VR game with a huge investment, "Real Estate Agency Simulator" must break the circle if it wants to succeed and become popular. You can't just count on these players who are keen on simulation business games. They.
   Moreover, for things like breaking the circle, it’s useless for game makers to work hard. They have to rely on passerby players who like to play and are willing to do "tap water".
   In terms of game mechanics, Cai Jiadong and the designers of Chixing Studio have left a hole, but the players have not discovered it yet.
   Now many players are thinking about the problem, and they are still stuck on "how to make more money", trying hard to dig out the cost, and fooling the tenants. Although they can get a lot of benefits in the short term, there is a hidden setting in the game called "trust".
   The tenant system in the game is relatively fixed but fluid, which is similar to the reality.
That is to say ~EbookFREE.me~ there are so many tenants in this area, the tenants of the old house may renew the rent later, and the player may deal with the same tenant many times; of course, there will also be Some new tenants appeared.
If the player always thinks of ways to pit the tenant, the first time he can pit it successfully, but the price is reduced trust, the second time the conditions given by the tenant will change, and even the tenant will run away by themselves. Then appear in the system of the player's store.
   In addition, the player has a hidden "word of mouth", which depends on the trust of all tenants who have worked with the player. Although the trust of a single tenant has minimal impact on the reputation of players, if accumulated, it will also have a certain impact on the content of the game, which should not be ignored.
   This setting, on the one hand, is to enrich the gameplay and prevent the game from having a single "standard answer". On the other hand, it also conforms to the Tenda spirit and advocates a correct value orientation.
   It's just a hidden setting, so players won't be able to find it in the short term.
   Cai Jiadong vaguely feels that if this hidden setting can be displayed as a hot spot, it may be able to push the game to break the circle to some extent.
   How can I do it? He also couldn't tell.
   can only be the same as the previous project, placing hope on Meng Chang and waiting patiently.
  
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