Chapter 1357: The added value of suffering travel

After hanging up the phone, Bao Xu fell into deep thought.
I have to say that Min Jingchao really makes a lot of sense. The current business model of Suffering Travel is really not very mature, and it is a bit indifferent.
It may be that the first two issues are mainly based on Tenda's internal employees, and at most a few free places drawn by the lottery have been added, so Bao Xu has lost his acumen in this regard.
Moreover, since the start of the Suffering Travel, Bao Xu’s main energy has been focused on the details of daily training and travel. He has been thinking about how to bring everyone a better suffering experience, so he has a little bit of business model. Not considered.
The price of thirty-five thousand per person is already as low as possible for Bao Xu, but this is not a good price.
For ordinary people, they basically don't have the need to suffer and travel. Whether the money is for a tour group or free travel, they can have a good time, and there is no need to suffer.
For the rich, time is more precious. In the face of the travel time of up to two months, the difference between 30,000 and 50,000 is actually not very big.
The key is whether suffering travel can provide them with a unique experience?
This is just like the original price of the Outu mobile phone. The cost of a stocked mobile phone is here. If the price is normal, the poor can't afford it, and the rich can't afford it. This is embarrassing.
At that time, under the guidance of Mr. Pei, Chang You added a lot of added value to the Outu mobile phone, which made it successful.
Suffering travel wants to succeed, you have to copy this model.
Although Bao Xu's first goal is not to make money, he does not want to lose money deliberately.
If the suffering trip is particularly unsuccessful, there will only be fewer and fewer people coming to participate, and the flow of people will be cut off. Then there will be no source of happiness?
On the contrary, if the suffering travel becomes prosperous, you can buy more training bases and continue to expand the scale. In the future, it will not only receive 20 people, but may also be 100, 200 or more, and the business can be spread all over. All over the country and around the world.
Wouldn't it be multiple happiness?
Of course, it’s too early to think about those, anyway, as long as the sufferings of travel can become popular, and enough attention and reputation can be obtained, there is no need to worry about making money.
So for Bao Xu, this business model still has to be carefully considered.
Now the key is to figure out a question: What is the irreplaceability of suffering travel?
In addition to the label "suffering", can you dig something more valuable from it?
At the beginning, Bao Xu proposed to establish Suffering Travel with a simple purpose of arranging the people in charge of Tenda's various departments.
However, President Pei strongly supported and praised this.
So President Pei's purpose is obviously not as simple as Bao Xu.
In other words, since President Pei nodded, it means that the idea of ​​suffering travel has the possibility of commercial success, but Bao Xu has been blinded by hatred and has not yet seen this possibility.
"If you follow the experience of the Outu mobile phone, you should add more added value to the suffering trip."
"What's the added value?"
"Well... the past experience tells me that in case of trouble, it depends on linkage."
Bao Xu quickly found his way.
At the beginning, Outu mobile phone was poor and white, with no resources, but as long as it is linked with Tenda's other industries, it can gain a lot of added value, showing a clear difference from other mobile phone brands.
Suffering travel obviously should also follow this route.
Raise the per capita price of thirty-five thousand to fifty thousand, and then, through linkage with other industries, allow suffering travel to obtain additional content that is different from other travels, thereby creating irreplaceability among consumers with better economic conditions.
First establish a brand with a high price, and then gradually reduce the price to expand the user group. This is a method that many brands have used and it is very effective.
Of course, this method is not something everyone can play. After all, you want to enter the high-end market as soon as you come up. This requires abundant funds, strong marketing and publicity capabilities, and unique resources.
These happen to be available in Tenda Group!
Backed by the big tree of Tenda Group, there are such good resources but I don't know how to use it. Just thinking of relying on my own department to do it alone is what a stupid person can do.
Bao Xu carefully reviewed the many industries of the current Tenda Group.
"Suffering to travel should be a very glorious thing. People who can complete the suffering of travel are people who are determined, able to endure hardship, and able to fight hard."
"Just as there should be many preferential policies for military personnel in society, those who have completed the suffering trip should also receive a special treatment within Tenda's various industries."
"Moreover, this kind of benefits should be staggered with the benefits on the Outu mobile phone, and cannot be repeated, otherwise the value of suffering travel will not be shown."
"The special benefits of Outu mobile phone are mainly various benefits, such as discounts on Internet cafes, takeaways, and movie tickets."
"Then the benefits of suffering travel should be given an identity preference. Let others see at a glance that this person has participated in suffering travel!"
Bao Xu soon had a general idea.
First of all, in places where you log in with your Tenda account, such as Tenda games, TPDb websites, and useful apps, all those who have participated in the suffering trip will receive a special title, "Ascetic".
This title is very precious. It can only be obtained by people who have participated in the suffering trip, and there are detailed information, which will indicate which period of the suffering trip and the final result.
Secondly, after the end of the suffering trip, everyone can get a customized out-of-print commemorative medal, which will be very large and beautiful, with a certificate, which is of great collection value.
Third, the "ascetics" will also receive some special preferential treatment in Tenda's other surrounding industries.
For example, ascetics will be granted early access to all Tenda new games by default;
Get priority experience in entertainment venues such as Thrill Hostel, which is a shortcut similar to fastpass;
In related industries such as Moyu Internet cafes, Moyu takeaway, hosting fitness, etc., customers with the status of "ascetics" will be given special care and receive real treatment;
Restrictions can be circumvented in some places, such as when using rabbit tail live broadcast, you can not be restricted by the one-hour learning mode, and so on.
After all, people have even overcome the of suffering and travel, and it makes sense to enjoy some preferential treatment.
If you are not convinced, you should join the suffering trip too! As long as you participate, you will have these privileges.
The difference with the benefits of Outu mobile phones is that the benefits of Outu mobile phones are mainly discounted and economical, while the welfare of suffering travel is a special status that cannot be bought with money.
Finally, Bao Xu felt that the group of "ascetics" should be strengthened to recognize each other.
Whether it's building a group, keeping contact with each other, or official regular gatherings, it is necessary for the ascetics of the same period to have feelings similar to those of comrades-in-arms, so that the ascetics of different periods can also get closer.
If one day, two members who are suffering from traveling meet, they may have the following dialogue.
"Hey, you are also an ascetic? Which period of the suffering trip did you participate in?"
"I'm the 19th issue, how about you?"
"I am in the 27th period, senior! Fortunately to meet you!"
"Don't dare, hey, you can only get this medal from an outstanding member. You are still more powerful."
If this can be done, then suffering travel will have unique value.
Moreover, after the price increase, the benefits of suffering travel can also be improved, including food and lodging, training, activity site selection, purchased equipment, and souvenirs issued after the end, etc., can be fully updated and upgraded.
At least after the customer took part in the suffering trip, they didn't feel the price drop at all, and even had a sense of loftyness, that would work.
The more Bao Xu thought about it, the more it made sense, and a set of plans quickly formed in his mind.
Of course, if you want to win these benefits, you need to communicate with the heads of various departments and get support and cooperation from them.
In this regard, Bao Xu is full of confidence.
Who dare not cooperate? Pull on the spot to experience the suffering travel experience!
Ahem, it's not appropriate to say that, it seems that suffering travel is a spy agency.
But in any case, the right to speak within the Tenda Group is now very heavy in Suffering Travel, and ordinary people in charge are not afraid to refuse Bao Xu's request.
Otherwise, what if Bao Xu arranges all the staff in a department to suffer a trip because they are wearing small shoes?
What's more, the better the development of suffering travel and the more tourists it attracts from the outside world, the safer the people inside Tenda will be.
In the unlikely event that suffering travel cannot recruit people from the outside, wouldn't it be necessary to intensify efforts to arrange the people inside Tenda?
This is something that the heads of all departments do not want to see.
Therefore, this plan should receive the full cooperation of other departments.
Of course, UU reading www.uukanshu.com Bao Xu has not forgotten the credit of Min Jingchao and his colleagues at Tianhuo Studio.
Put forward such a constructive opinion, and comprehensively improve the business model of suffering travel, which is not a great achievement?
How to report it?
Well, since Min Jingchao said that there are several colleagues at Tianhuo Studio who are interested in suffering travel, then contact Zhou Muyan another day and tell him that he can give Tianhuo Studio an internal discount.
If the discount is less, it is definitely not appropriate, and it seems too unclear, so I just make a 50% discount, and the price is changed from 50,000 to 25,000.
Thinking of this, Bao Xu immediately got up enthusiastically, and went to the next lounge with his laptop to change his plan.
It was originally planned to announce the external registration price of Suffering Travel in the near future. The announcement has already been written, but now it has to be changed urgently.
But it’s not a big problem. After all, there is still more than a month before the next issue. You can change the announcement first, and send the announcement next week so that everyone can sign up first, and then the linkage activities of other departments will be carried out in more than a month. Just arrange it!