Chapter 1391: Pei’s propaganda method teaching!

"Becoming the richest man in loss starts from the game (!
Meng Chang was a little helpless, and nodded: "Okay, then I will try the normal driving mode."
Fortunately, this is a DEMO, not an official version of the game.
Otherwise, the collision, medical expenses and car repair money may make Meng Chang feel painful.
Meng Chang has entered the regular driving mode experience again.
With the tragic lesson learned before, Meng Chang drove more carefully this time, and drove completely according to the feeling in reality.
Not to mention, after changing the gameplay, the game looks much more normal!
Carefully keep a safe distance from the car in front, brake when you need to brake, stop when you see a red light, and be careful not to speed when there is no car on the road...
Meng Chang drove it for a few minutes, and he was able to experience the fun of this set of equipment.
The sense of reality is really strong!
Needless to say, the steering wheel can not only simulate different road feelings, but also the force feedback is very strong, which can be used to judge the grip state of the wheels; there is a slight vibration from the pedals under the feet, and the feeling of the feet when they are stepped on is also the same as that of the real car. It's very close; the happiest thing is this G-force seat. When you step on the accelerator, brake and turn, you can feel the force from the corresponding direction. With the screen picture, the sense of immersion is soaring.
It's quite amazing that you can feel the feeling of pushing your back while sitting in place.
It's just that the more you open, the more Meng Chang feels that something is wrong.
With such an awesome direct-drive steering wheel and G-force seat, you can only drive boringly in the city. Isn't this a violent thing?
Although the scene in the game seems to be based on Jingzhou City, Meng Chang saw many landmarks of Jingzhou City during this meeting, and the screen of the whole game is quite beautiful, but...
After all, things on the screen are hard to compare with reality!
It’s better to drive directly to the real world, and many domestic cars are not expensive.
The penetration rate of private cars in China is already very high. For those who are willing to spend thousands of dollars to buy a complete set of simulators, who has no car at home?
Buying such a set of equipment, but you can’t drive fast, you can only drive like in reality. What kind of talent will do it...
Of course, to be precise, this equipment is not that Biao is not incapable, but the consequences of Biao's failure are very serious.
Even if the car crashes and hurts people, it will be ridiculed by the onlookers, which is really unbearable.
Meng Chang was a little frustrated, but he was not angry.
Because he always kept in mind why he came.
I am not here to play games this time, but to make a publicity plan!
The more you feel aggrieved now, doesn't it mean that this propaganda plan is easier to do?
It still meets the requirements of the Pei’s Propaganda Law!
Meng Chang regretted it a little bit. When he heard that it was a project of Wangyang Games and Tenda Games, he subconsciously felt that the attention was too high and the Pei’s propaganda method was difficult to succeed, so he didn't want to take it.
But now it seems that although this game was created by Shang Yang, it seems that under the framework of Pei’s Propaganda Law, there is still room for manipulation!
Obviously, the task assigned by President Pei, no matter how difficult it seems, there must be a way to complete it, but the difficulty varies.
As soon as I heard that it was a game project, I thought it was very difficult, and then I refused, which was obviously hasty.
Next time, you will have to fully investigate before you have the right to speak.
Of course, there is no regret.
Because this game is on sale in the middle of the month, how to ensure that the popularity will not explode until next month? This difficulty is actually very high.
In comparison, it is better to hedge against "The Successor".
Now Meng Chang has determined that this game is actually very suitable for Pei’s propaganda method. As long as the heat is not suppressed until next month and the commission is not considered, it will be easy to handle.
Seeing Meng Chang standing up, Ye Zhizhou asked very expectantly: "How about, when will the propaganda plan come out?"
Meng Chang coughed slightly: "Ahem, this month I am only responsible for the promotion plan of "The Successor". I can't make room for the promotion plan of other projects. You have to solve it yourself."
Ye Zhizhou froze for a moment: "Huh?"
He was a little dazed.
Why don't you come over for me with a promotion plan? Came here to entertain me?
Could it be that the car crashed and lost people, so you have a grudge against me, right?
Ye Zhizhou looked at Meng Chang with a suspicious expression on his face.
Meng Chang hurriedly explained: "Listen to me first."
"Promotion funds are given as usual. You can rest assured about this."
"The publicity plan is actually very simple. I can give you a brief introduction to the publicity method passed by Mr. Pei. You can follow this approach and give a general direction, and then hand the plan to the advertising and marketing department to do it. Up."
"Because the promotion of the game department is much lower than the "Successor" side, so I won't shoot it myself, I have to focus on that side."
Ye Zhizhou nodded. That's why Meng Chang was misunderstood. Just follow the propaganda resources.
But he changed his mind and felt something was wrong again: "Wait, I'll do a publicity plan? I don't understand this at all!"
Meng Chang smiled slightly: "It doesn't matter, this is actually very simple."
"President Pei personally passed on my propaganda method, which I call the'Pei's Propaganda Method'. Its basic principle is to arouse everyone's attention by rendering the unreasonable and unnatural parts of the entire project in the early stage. And discuss, so as to get a better publicity effect..."
Meng Chang briefly recounted the essence of Pei’s propaganda method.
Of course, I didn't go to explain various details in detail, but focused on the core and essence of this propaganda law.
Because Meng Chang feels that for these responsible persons, as long as they master the core, relying on a deep understanding of President Pei, Tengda Group and the project at hand, it is easy to find specific measures.
Too much detail can mislead them.
Ye Zhizhou's expression went from being astonished, to contemplation, to approval, and finally to admiration.
"This is the propaganda law passed to you by Mr. Pei?"
"Indeed, if you compare it with the publicity plans of the previous projects, it is indeed very consistent."
"But you told me directly about such a precious thing, isn't it?"
When Ye Zhizhou heard about the "Pei's Propaganda Law", he felt quite nonsense. He thought that it wasn't Meng Changnao who had made up something, and he created a term by himself, so let me go?
He didn't bother to make a publicity plan, and then let me make a publicity plan by himself, pushing my own job to me, and then pretending to be teaching me something?
If this is the case, it would be too bad!
But with Meng Chang's in-depth disclosure, Ye Zhizhou completely dispelled this idea, and even the more he listened, the more reasonable he felt!
The name "Pei's Propaganda Law" may have been created by Meng Changsheng. It sounds a bit earthy, which is very inconsistent with Mr. Pei’s temperament, but I have to admit that the propaganda plan for most projects of the Tenda Group from the past to the present is really Follow this path!
Pei always did this, and Meng Chang did the same.
And Meng Chang followed this method and achieved success, which is enough to show that Pei’s propaganda method has withstood the test.
So, Meng Chang shared the Pei’s propaganda method with himself or other responsible persons. This is not only not laziness, but also a very generous behavior!
But such a precious propaganda law certainly cannot be spread out. Once spread out, the consequences will be very serious.
Meng Chang nodded: "So the Pei’s propaganda law must only be known to people, and it must be highly confidential!"
"If it is an outsider, I will never reveal a word."
"But since President Pei is willing to teach me the Pei’s Propaganda Method, he definitely hopes that the Pei’s Propaganda Method can be carried forward within Tenda. As long as it is spread among Tenda’s internal responsible persons, it can bring enthusiasm to Tenda’s various projects. There will be no problem."
Ye Zhizhou nodded: "Don't worry about this, the people in charge of Tenda must be trustworthy in terms of confidentiality!"
This is not the only thing that needs to be kept secret. Like the previous Tenda Spirit Manual, it is actually kept secret by all the responsible persons together, and the effect of keeping secret is very good.
Of course, this time will be no exception.
"Okay, let me briefly talk about my thoughts on promoting this game."
The prerequisites are over, and then the specific guidance to the Pei’s Propaganda Law will be given.
Although Meng Chang has finished explaining the core and principles of Pei’s propaganda method, considering that Ye Zhizhou does not have any experience in propaganda and marketing work, he has just taught 1+1=2 and immediately let him start to study calculus. This is obviously not the case. Too realistic.
Therefore, Meng Chang specially came to experience the game in order to get a deeper understanding of the project, and roughly came up with a publicity plan, and then used a more clever way to guide Ye Zhizhou and start him, so as to help Ye Zhizhou get started better. advertising.
"The essence of Pei's propaganda method is to start from the most unacceptable point on the surface of a project."
"I briefly experienced this game just now. For me, the first reaction I didn't accept was the best starting point for publicity."
"You are a game designer, you should know better than me in this regard."
Ye Zhizhou thought about it: "If you put it like this...I think there should be three unacceptable points in the game "Safe and Civilized Driving", which have been discussed before when the project was developed."
"First, many players play games in the hope that they can vent their emotions and do things that are different from those in reality. Therefore, some games that can run wild, grab cars and smash cars in the game came into being."
"Even if you can't rob the car and smash the car, most racing games will try to reduce or close the car damage as much as possible, reducing the cost that the player needs to pay after a collision."
"And "Safe and Civilized Driving" is just like his name. Everyone in this game must abide by the traffic rules. If there is a car accident or a car accident, the car must be repaired, and the player must be hospitalized. Players also receive similar information to reality in the game. Restrictions, which obviously makes it difficult for some players to accept."
"Second, in order to allow players to drift better, many racing games will make certain adjustments to the driving sense, so that keyboard and handle players can also simply drift. This greatly reduces the threshold for players to learn."
"The difficulty of "Safe and Civilized Driving" in this respect is the same as that of some realistic racing simulation games. Not only that, but its threshold is even higher because it must complete strict training levels and the vehicle The fault needs to be repaired."
"Third, peripherals are very expensive for the average player."
"For savvy players, our equipment is cheap compared to foreign direct-drive steering wheels, handbrakes, and G-force seats, but for players who have not been exposed to the prices of these equipment before, the cost is high."
Meng Chang nodded. Ye Zhizhou, as the project leader, obviously has a very deep and clear understanding of the project.
"Then the propaganda plan should also be carried out around these points, so that's it."
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