Chapter 1392: Promote separately!

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"Propaganda around these points..."
"Well, I think about it carefully."
Ye Zhizhou frowned slightly and fell into a state of hard thinking.
For him, it is really difficult to study these propaganda programs, because they have not been involved before.
Fortunately, Meng Chang has already given a clear direction, just like President Pei gave a clear direction when designing a game.
According to the direction given by Meng Chang, making a publicity plan is like designing a game according to the direction given by President Pei. The two have some things in common.
"I think the slogan can be set as ‘you can enjoy driving without leaving the house’. This slogan can be used throughout."
"This statement sounds a bit silly, but after you actually experience the entire set of peripherals and play the game, you will know that this slogan is actually quite appropriate."
"In addition, you can promote'everyone can become a car god'. Everyone's first reaction to this slogan may think that this is a cool ride like a car, but in fact it is a driving technology requirement. Very demanding realistic game."
"Players can indeed become car gods, but it requires a lot of hard practice. Although it is much better than reality in terms of car repair and safety, the actual amount of training is not much less."
"The slogan on equipment is not very good. I think we can emphasize the price and ugly nature of some of these equipment. On the surface, it seems to be a kind of dissuasion, but in fact, if you study in depth, you will feel that if conditions permit, this In fact, it is a very cost-effective long-term investment."
Meng Chang listened patiently to Ye Zhizhou's words, and at the same time gave a simple evaluation of the methods Ye Zhizhou said in his heart.
The direction is right, but the details are too poor, and there are conflicts between propaganda strategies.
But after all, this is the first time that Pei’s propaganda method has been used, and it is not easy to find a direction and achieve this level.
It's like creating creation. The things created are very rubbish. This is fine, and it will always get better in the future. I am afraid that there is nothing in my mind, and I can't even create rubbish.
To create garbage, you can absorb a little bit of improvement through criticism, but if you can’t create anything and your mind is empty, how can you improve?
Like Ye Zhizhou’s current situation, although the few ideas he came up with were very immature and there was a lot of room for improvement, after all, he came up with something and was following the correct path of Pei’s propaganda law.
Meng Chang considered it for a while and reminded Ye Zhizhou to reconsider some details.
"You can think of these in a short period of time, which is very good. However, these few ideas you mentioned are too scattered to form a complete and coordinated marketing plan."
"Even some content still conflicts with each other."
"For example, if you want to use'the pleasure of driving without leaving home' and'everyone can become a car god' for publicity, this means that you have to use the'one-sided' in the Pei’s publicity law. 'Fa', that is, emphasizing the one-sided attributes of a certain product, thereby causing a kind of misleading to consumers, allowing them to be deceived after discovering the whole picture."
"But then, after consumers have carefully considered the whole picture, they will find that the shortcomings that we deliberately did not mention before have turned into advantages, or in other words, have unique advantages."
"And the'emphasis on the price of the equipment and the attributes of eating dust' actually used the'persuade withdrawal method' in the Pei's propaganda law, or it could also be called the'frank method'."
"That is to deliberately frankly, and even emphasize the shortcomings of the product, to dissuade the players at the first time, but in fact, players will find after in-depth experience that this shortcoming is often accompanied by benefits, or sometimes it is not the product. Shortcomings, but the user's own shortcomings."
"In this way, many people will have a rebellious mentality, the more they persuade, the more they must buy."
"But the problem is that these two methods are actually in conflict with each other, because the former emphasizes the advantages and guides consumers to discover their own shortcomings, and then reverses it; the latter emphasizes the shortcomings and allows consumers to discover their own advantages."
"If they are mixed together, it is easy to interfere with each other. Either use only one type or separate them."
Ye Zhizhou: "Separate?"
Meng Chang nodded: "Well, separate."
"For example, the part of the game is promoted by Wangyang Games, and the part of the equipment is promoted by Outu Technology."
"The time of the two propaganda can be slightly staggered. If there is a time difference, the way of propaganda can also be different."
"Games can use game-specific promotional methods, such as promotional materials on the game platform, and detailed page introductions; on the device side, you can use technology-specific promotional methods, such as development conferences."
Ye Zhizhou suddenly said, "That's it, I understand!"
"That is to say, the game is actually more suitable for promotion with a'one-sided approach', just like the propaganda plan of "Struggle" at the time; and these peripherals can be propagated by the'persuade withdrawal method', just like the original Ou Tu Mobile phones are the same as smart fitness clothes racks."
Meng Chang was very happy: "Huh? You can think that these cases are great and save me a lot of time to explain. That's right, this is a classic case of Pei's Propaganda Law!"
"Looking back, you can take a little time to study these cases, imitate the specific procedures of these cases, and combine the characteristics of this game and peripheral products to come up with a new publicity plan."
Ye Zhizhou nodded: "Understood! Thank you very much!"
"Now I understand the good intentions of President Pei, so that the heads of all departments can master the promotion and marketing techniques and formulate the promotion plan by themselves, which can indeed achieve better results!"
He originally thought Meng Chang wanted to be lazy by not propagating for "Safe and Civilized Driving", but now it doesn't seem to be the case.
If Meng Chang wanted to be lazy, he would be over in a perfunctory manner. Why did he come over and teach himself Pei’s propaganda method?
Ye Zhizhou will not feel that the work of propaganda has nothing to do with him. After all, Mr. Pei always hopes that the people in charge can become all-rounders.
Publicity and marketing are actually part of the product. As the project leader, I don’t understand at all and rely on the advertising and marketing department to arrange it. That’s definitely not appropriate.
Firstly, the manpower of the advertising and marketing department is also limited. It is impossible to cover all aspects of each project, and it is inevitable that there are not so many places; secondly, the people in the advertising and marketing department experience the project in a short period of time, and the understanding is not deep enough. The solution presented is not necessarily the best.
The person in charge of the project is the one who knows the product best. As long as he masters the correct method, the plan made is definitely the most appropriate and most suitable.
Meng Chang smiled slightly: "Indeed, and if you let me do the promotion plan, there are some methods that I can't use, and there will be some restrictions, but the person in charge does not matter."
Ye Zhizhou was taken aback for a moment: "Huh? What exactly does this mean?"
Meng Chang shook his head: "It's nothing."
What he meant was that if he was asked to make a publicity plan, he would definitely still consider the issue of commission. In this way, many publicity techniques that have extremely explosive effects and those that work very quickly after suppression cannot be used.
Meng Chang's current publicity methods are still mainly based on channels with large investment and low efficiency, such as buying advertisements for "Successor" overwhelmingly on the Internet.
Of course, this is not a problem with President Pei, because President Pei teaches Meng Chang to use the "Pei's Propaganda Method" through a reverse commission, mainly because it is easier to get started.
After Meng Chang’s initial setbacks and encounters, through this huge difference and contrast, we can gain a deeper understanding of the power of Pei’s propaganda method.
But for those in charge, there is no such restriction at all, and the application of the Pei’s Propaganda Law will be more free.
These propaganda funds can naturally choose the most efficient propaganda plan while using the Pei’s propaganda law.
...
After leaving Zangyang Game, Meng Chang couldn't help but start to think about his entire experience of coming to Tenda.
I didn't think it before, but now the more I think about it, the more it feels wrong. There are many coincidences.
It really looks like President Pei planned the whole process!
In the period of the cold face girl, Mr. Pei should have noticed that he is very talented in publicity and marketing, but the way is completely wrong, too much emphasis on marketing and completely ignored products. To say that it is good is to brag. The uglier point is cheating money.
So Mr. Pei stared at him silently.
After several setbacks, the cold-faced girl did succeed in deceiving some investors, but Mr. Pei had already seen everything through, and always watched Meng Chang's play with a smile. When the cold-faced girl was about to get angry, he poured a little cold water; wait for Meng Changkuai When he couldn't hold on, he pulled it gently to keep him hopeful.
Later, the cold-faced girl turned yellow, and Meng Chang had a debt on his back. President Pei generously transferred the debt to himself, and logically brought Meng Chang to Tenda to take charge of Tenda’s marketing and promotion.
On the surface it looks very strenuous, but in fact it might be a piggybacking thing for Pei.
Moreover, through the fall of the cold-faced girl, UU Reading www.uukanshu.com has given many entrepreneurs a kind of enlightenment, and by the way, it also warns those who want to defraud investment from Dream Venture Capital.
Of course, this is a long way off. The key is that Mr. Pei must return Meng Chang to Tenda and let him be the head of Tenda's marketing department.
In retrospect, Meng Chang realized that Mr. Pei must have had a headache for Tenda’s promotion and marketing work, so he found himself.
Because from the situation at the time, although Tenda seems to be full of talents, only in terms of marketing and publicity, no one can be the successor of Mr. Pei!
The Pei’s propaganda method is perverse and anti-logic, and requires strong reverse thinking. This requires not only a very clever mind, but also a very special brain circuit to control.
Most of Tenda's excellent marketing plans were made by Mr. Pei himself.
But President Pei, as your helm of the entire Tenda Group, can't always do this kind of thing by himself.
Because there are more projects in the future, even if Mr. Pei simply points out a few words on each project, it will take up a lot of time.