Chapter 1393: Tenda's "automated" process


So, logically, Mr. Pei found Meng Chang to take over.
But Meng Chang himself knew very well that at that time, he was not just that he went wrong. The key was that he still didn't repent after he failed. He felt that he was calculated by President Pei, and he was full of hatred for President Pei and Tenda.
If Mr. Pei told him this in an open, tolerant, and candid manner at this time, he would never accept it.
At that time, Meng Chang was thinking about how to make money quickly, pay off his foreign debts, and then make a comeback.
If he really paid off his foreign debts in that state, he would just go the same way again, and he would probably fall twice in the same pit.
And Mr. Pei saw through his psychology, so he proposed a reverse commission plan!
This money seems to be very profitable. As long as the publicity funds are drained, you can easily make 200,000 yuan a month. This price is much higher than the salary Meng Chang can get when looking for a job outside.
So Meng Chang really took the bait, was moved, and signed this agreement.
And this is exactly what Pei always wants: Pei always wants to make him constantly frustrated through the early stage, and correct his wrong views with iron and ruthless facts!
Before Meng Chang felt that the product was not important, and marketing alone was enough.
But after joining Tenda and failing one after another, Meng Chang had to admit that marketing is just the icing on the cake, and the most important thing is that the product has enough product power.
As long as there is a strong product strength to support, then no matter how spicy chicken's publicity plan is to be popular; if there is no strong product strength to support, no matter how good it is, it will eventually reveal itself.
After this change in Meng Chang's mentality, he began to gradually realize the existence of the "Pei's Propaganda Law" and began to study it spontaneously.
In other words, President Pei actually went around a big circle.
President Pei can directly teach Meng Chang the details of the Pei’s propaganda law and use positive commissions to tempt him, but then, Meng Chang’s understanding will not change in any way, and he will not study Pei’s propaganda in depth. Fa, will still work in Tengda with a mentality of messing around and repaying debts as soon as possible, and will not really be of the same mind with Tengda.
But now, Meng Chang has clearly understood a lot of truths and his mentality has also changed after getting his bottom salary many times and suffering many setbacks.
Such a person in charge of the advertising and marketing department is what Mr. Pei needs!
After confirming that Meng Chang is trustworthy, Mr. Pei asked him to allocate propaganda resources. Obviously, he hoped that he could carry forward the Pei’s propaganda law among the people in charge, so that the heads of all departments of Tenda could grasp This dragon slaying technique.
After that, the entire Tenda advertising and marketing work can go on its own track, and there is no need for Mr. Pei to worry about it anymore.
So, this is actually an "automated" process!
Obviously, President Pei strives to train all the people in charge to become generalists. He hopes that instead of doing it himself, each department can make development plans, cooperate with each other, and conduct publicity and marketing on its own.
In the past, Mr. Pei worked so hard to assemble them manually, but he has also been working hard to build an "automated production line."
When this automated production line is completed, Tenda can really not rely on President Pei at all, but has been perfectly developed on its own under the guidance of President Pei's guidelines and the spirit of Tenda!
At that time, whoever wants to change this model will be hit and boycotted by the entire company from top to bottom.
Suddenly thinking of this, Meng Chang had a very shocking feeling inexplicably.
President Pei is really not an ordinary entrepreneur, and what the bosses of other companies think is really not the same thing at all!
Other bosses are just thinking about how to make more profits, change cars this year, change houses next year, or ponder how to immigrate if there is more money.
But President Pei is not. President Pei never considers these things. He only considers one thing from beginning to end, that is, how to build Tenda into a truly "invincible in the world" group company!
Let the entire Tenda become an extension of his own personality, so that even if President Pei retires, as long as this spirit continues to be passed on, Tenda can continue to develop according to his planned route.
Thus……
Perhaps when Tenda Group really achieves that level, it is time for President Pei to retire.
Meng Chang suddenly looked forward to that day.
Moreover, Meng Chang suddenly felt a sense of enthusiasm when he thought that he could be regarded by Mr. Pei and could witness all this as the head of Tenda's advertising and marketing department.
I used to deceive a few investors with my three-inch tongue before, what kind of ability is this?
Like Mr. Pei, he can build an invincible group company by himself. This is what a big man has done!
Learn, keep learning!
Obviously there are still too many secrets in President Pei. Meng Chang decided to stay in Tenda. The more you learn from President Pei, the more you earn!
...
After Meng Chang left, Ye Zhizhou began to carefully consider "Safe and Civilized Driving" and the publicity plan for these peripheral devices.
Before Meng Chang had pointed out the general direction, he also helped Ye Zhizhou to smooth out all his thoughts, and the next work would be relatively simple.
Develop a first version of the plan, and then take this plan to the advertising and marketing department to refine it.
"According to Meng Chang, games and peripherals should be advertised separately, so that the best results can be produced when they are "fit"."
"Of course, considering that everyone knows the relationship between Wangyang Games and Outu Technology, separate publicity may not be effective. This aspect has to be considered."
"The game can use the method of "Struggle", using the'one-sided method', while the peripherals can use the method of smart fitness drying racks and use the'persuade to quit method'..."
"Moreover, I have to tell Changyou and ask him to prepare the PPT for the press conference. He is the best at the company."
"Well, first write the slogan on the game details page for "Safe and Civilized Driving"."
"Everyone can become a car god, enjoy the fun of driving without leaving home, diversified driving experience, highly concentrated driving experience, recklessly, with unlimited possibilities for driving in the world..."
"These should all be fine."
"Everyone can become a car god, making players feel that this is a cool ride on a car, but what actually means is that in theory, people can become a car through long and hard training here, and most people It’s impossible to train hard for a long time."
"Diversified driving experience, players may feel that there are many tricks, in fact, there are no. The so-called diversification is just choosing to drive a bus or a large truck."
"With a highly concentrated driving experience, players may think that this game is too fun and makes people very focused, but in fact the loss in the game is too great to bear, so they have to concentrate."
"A driving world with recklessness and infinite possibilities. Players must think that this is a game that you can bump and bump. In fact, it is true. You can bump it and bump it, but you will have to repair the car and be hospitalized."
"And many of the deep-seated fun of this game, players can only experience it after playing for a period of time. In fact, these funs can also be shown in the slogan, but you can't experience it at the beginning."
"As for the peripherals press conference, it is emphasized that peripherals are expensive and easy to eat. They frankly persuade players to withdraw and tell general players not to buy them."
"Or simply, it can be said that this equipment is exclusively for centralized procurement of major driving schools, experience stores, shopping malls and playgrounds."
"In this way, we should first hold a device launch conference, and wait for the popularity of the device to pass for a period of time, and then promote the game, so that the process will be the smoothest and the effect should be the best."
Ye Zhizhou gave the entire propaganda plan from start to finish, especially comparing the propaganda plans of "Struggle" and the smart fitness clothes rack at the time, and learned some experience to make the process more natural and smooth.
"All alive!"
"Sure enough, the person in charge of the project must know his project best. It is better to make a publicity plan than to count on the advertising and marketing department for everything."
Ye Zhizhou was very happy that the publicity plan that had previously had a headache was solved so smoothly.
He intends to perfect it and send the plan to the advertising and marketing department and Outu Technology, and prepare in advance!
This weekend, I am going to work normally because I have to take a New Year’s Day holiday.
In fact, Outu Technology had to hold a press conference of these peripheral products before, and the time was set at 8 o'clock in the evening on the 10th.
There is no need to change the time, just change the content and PPT to be explained at the press conference for the new publicity plan.
...
...
Monday, January 7.
Pei Qian, who took a two-day weekend off, came to work at the company as usual.
what? You said that last weekend should be a break for the New Year’s Day holiday, and go to work normally?
I'm sorry, the weekend is a holiday. The New Year's Day holiday is New Year's Day, and the weekend holiday is the weekend. One yard goes to one yard. How can it be considered a holiday?
As a boss, the money the company makes has nothing to do with me. The right to commute freely is always necessary, right?
Of course, Pei Qian is not so selfish. He has actually studied before and whether he can let his employees advance and retreat with him, and put them on the weekend after the New Year's holiday together.
However, no, because the system stipulates that Tenda’s current working hours should follow statutory holidays, and additional holidays are fine, but there must be a justifiable reason.
Obviously, Pei Qian failed to come up with a strong enough reason this time, so he can only talk about it next time.
Pei Qian wondered, when will he be able to touch a little more restriction? How long do I want employees to rest? How long can employees rest?
That would be great. UU reading www.uukanshu.com
As soon as he arrived at the company, the front desk reminded: "President Pei, Wu Chuan is already waiting. You go to the office first, and I'll let him know."
Pei Qian was stunned, "Who is Wu Chuan" almost blurted out.
"Oh, what's the matter with him?" Pei Qian changed his questioning method.
Front desk: "I said that an anime has already been released from the anime group, and I want to show it to you."
"Oh." Pei Qian remembered that Wu Chuan was in charge of the animation group at Feihuang Studio, and was responsible for "Alternative Academy".
It's just that this person Pei Qian has only seen that once or twice, so he doesn't have much impression.
"Okay, let him come to my office in five minutes."
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