The long-winded PSP was only listed at the end of next year. The original plan was to compete with Nintendo's GBM, but Nintendo did not expect NDS to be launched.
Chang Ni's handheld, like Sega Bandai's, Zhang Yang didn't even think about it. It belongs to the kind of products that are very powerful and well advertised, but in fact they are not sold well.
Relying on more publicity costs and lowering the price of the game in the past life, it still has not been able to beat Nintendo's NDS, and the profit is far from comparable to NDS.
In this life, Chang Ni began to publicize PSP in a high-profile, hoping to be a hit when he went on the market next year.
But at this time, Zhiduoxing and Nintendo did not say anything, they are both developing a new generation of handhelds, and have made a breakthrough. At the beginning of next year, Zhiduoxing would surprise Chang Ni, just wondering if Nintendo could keep up.
Because the Zhiduoxing Z4 series first used the clamshell design, Nintendo did not launch GBASP and directly launched GBM, and this GBM only has MP3 function and no video playback function.
Needless to say, Nintendo is definitely thinking about how to make a handheld with video playback function, whether it is used in the improvement of GBA or the next-generation NDS.
GBA was developed in conjunction with NGC, and NDS was developed in conjunction with WII. Nintendo firmly believes that this strategy will help them increase product sales and better capture consumers.
At the same time, Nintendo has also begun to invest more in building their websites, hoping to make players accustomed to download some games that have been discontinued from their websites, and also allow players to upload some simple games themselves.
Because this year, Nintendo has decided to stop releasing the FC game console. The twenty-year sales period has already created history.
In fact, as early as a few years ago, Nintendo basically did not produce much, and retailers sold some stocks. With this year's Nintendo announcement of complete suspension of production, follow-up after-sale services will gradually stop.
Nintendo has already prepared a large amount of advertising costs and intends to publicize this again. On the one hand, it means that their Nintendo has a long history and senior industry status, and on the other hand, it also promotes their brand and plays a role in promoting their other product sales.
In fact, the research and development of Nintendo's new generation of handhelds has entered a critical period. According to previous strategies, Nintendo should increase its publicity and begin to warm up new products.
But this time, Nintendo chose to keep silent and learn from Zhiduoxing.
Suddenly launched, although it takes a short time to increase advertising costs, it can make competitors unprepared and disrupt the strategic plans of other companies.
You can gain a lot of advantages through this trade-off.
Why Johnny is anxious to launch PSP is not because the products of the other three game console manufacturers are selling too much, and Johnny is worried about waiting for his own fun to make a handheld game console, and no one bought it.
Although the old handheld is not particularly fun, many games are also very attractive. As long as the game console is not broken and can still be played, and new games are constantly being launched, there will be fewer people willing to buy new game consoles.
Concubine also worried that like the Sega Bandai, the launch of the handheld was not liked by anyone and could not be sold, so he kept thinking about how to add useful functions and fun things to it.
At first they just wanted to make a handheld. Later they saw that the MP3 function was added to the Z4S, and they changed the design again.
It was not easy to complete, and it was time to start testing. As a result, MP4 appeared again, and they quickly added video playback capabilities.
As a result, more and more functions were found, and the chip performance was found to be insufficient. They also need to replace the chip, while also adjusting the parameters of other components, including batteries.
Originally, a mature design would have to be completely overthrown and reworked, which also led to the shouting of being a handheld two years ago, but the result has not yet been made.
Now Johnny shouted out to launch PSP early next year, and even the name has been fixed, which also proves that Johnny's technology has indeed made a breakthrough.
But the performance of the machine can be estimated by Zhang Yang, because Chang Ni also purchased the microprocessor from Chaowei Eagle Weida. The Zhiduoxing Z5 will use a newer-generation microprocessor with better performance.
Nintendo still uses Apple's microprocessor brand, and Sega Bandai uses Chaowei Eagle Weida.
Currently in the handheld market, Chaowei Eagle Weida's microprocessor is in an absolute leading position. Even some manufacturers of smartphones have begun to consider the chip of Chaoweiyingweida.
Other manufacturers are still considering which company's hardware to use for design, and Zhiduoxing has already developed it jointly with Chaowei Eagle Weida.
In fact, many hardware companies and even PC manufacturers will participate in the design of some game consoles, such as IBM, Apple, NEC, Songxia, etc. They do not make game consoles themselves, but use their advantages in hardware to continue to be active behind the scenes in this industry. .
Including some game manufacturers, they will all participate in the development of game consoles. They are involved in the development of software systems and the game development platform for game consoles.
Large companies such as Nangong Meng and Capcom have been cooperating with Nintendo, and now they are also cooperating with Sega Bandai and Schneider.
In contrast, Zhiduoxing's software development camp is obviously weaker. Fortunately, Zhang Yang had already invested in this for a long time, and some talents from Europe, the United States and the island countries had exchanged for the time being.
The next morning, Zhang Yang came to the company and Sun Tengfei came over.
"President, Chang Ni announced that their PSP will be available early next year. According to our inference, at that time Sega Bandai may also launch a new generation of handhelds. Although Nintendo did not say anything, it is definitely developing new products."
"Our R&D progress is a bit lagging. According to our current inference, it may not be available until the second quarter of next year~EbookFREE.me~ is one quarter behind, and it may be taken advantage of by other manufacturers. It is because the products are listed earlier than other manufacturers that the sales are in a leading position.
"Then speed up, is there a problem on the hardware side, or a problem on the software side?"
"Everything. On the hardware side, Chaowei Eagle Weida's new microprocessor is still being tested. We need to choose a stable product."
"In terms of software, because of the addition of MP3 and video playback functions, our system will slow down and is being optimized. This is not completed, and our subsequent game porting cannot be completed."
"Some of the newly developed 32-bit 3D games are currently progressing relatively slowly. They are in contact with other game manufacturers and plan to buy more games, but their prices are particularly high."
Zhang Yang raised his hand: "These difficulties don't need to be told to me, and we should discuss with Mr. Duan, Mr. Zhao and Mr. Li. The company's funds are sufficient and we should spend it. I will make a request. In the first quarter of next year, our Z5 must be listed!"
