Chapter 634: Reduce game promotion costs

() Zhiduoxing Group's one-year publicity expenses are not a small amount. In fact, each game machine manufacturer has a lot of publicity expenses. Even Nintendo, who used to be reluctant to advertise, is now increasing its advertising costs year after year.
According to Nintendo’s advertising campaigns in the first half of this year, it cost at least more than US$100 million. There may be an increase in the second half of the year, so the year must exceed 200 million US dollars.
And Nintendo’s sales this year will not exceed 5 billion US dollars, which means that Nintendo spends nearly one-tenth of its sales in advertising, regardless of its capital.
It is also true that Nintendo's profit margin can continue to be maintained. Although Nintendo's sales have fallen sharply in the past two years, mainly because it has been seized by Zhiduoxing and Changni, Nintendo has also started to catch up.
In the previous life, Nintendo re-emerged until a new generation of game consoles, and it will be two or three years. At least during this time, Nintendo can only compete second in the industry at most, depending on whether Schneider agrees.
There is no way, who can be considered a street rush? At present, it has only sold more than a thousand foreign platforms, and its performance is not as good as Super Uranus. Game manufacturers are not optimistic about Nintendo.
The more consoles are sold, the more likely their games will be sold. The Zhiduoxing 2 series sold more than 100 million units, the cynical p2 sales were also close to 50 million units, and the sales of Super Uranus and Uranus exceeded 30 million units. Nintendo is the worst seller in this generation of game consoles.
Fortunately, Nintendo's handheld sales were the second, but the sales of the handhelds of Sega Bandai were on the street. So hard sales, price reductions, and crazy advertising, only sold 10 million units. .
However, Sega Bandai's handheld b is about to release a new model, adding 3 functions.
When Zhang Yang heard this news, he felt extremely funny. At this time, there is a video playback function. Do you not add it together?
Zhiduoxing and Nintendo's handhelds with the addition of three functions were released as early as last year, which is too slow for Sega Bandai. If Sega Bandai had some popular games on the handheld, Zhang Yang doubted whether they would stick to it, obviously losing money.
Sega Bandai's advertising costs this year are more fierce than Nintendo, and it is also through advertising that they have established a foothold in North America. In addition, the island market has also improved, and sales in Europe have continued to grow.
But this year it will cost at least 300 million US dollars in advertising costs, and I am afraid that their gross profit is not so much. It also said that this year Sega Bandai will continue to fall into losses.
With the addition of Microsoft, Microsoft is just a newcomer in the game industry. Even in the past life, Microsoft's game business does not make money.
It seems that Microsoft is involved in hardware products, it seems that there is no money. The concept of the tablet was first proposed in the previous life, but no one bought it and lost. As a set-top box, the result is to promote the development of Internet TV, but Microsoft still did not make money.
Making a game console xbx, the promotion slogan is very loud, but the game is not very good, but it sells well in North America, other markets are generally, or lose money.
Microsoft has also made mobile phones and laptops, but they haven't made any money.
The most fundamental reason is the resistance of other hardware manufacturers, they do not want to see Microsoft dominate the operating system, and then grab their hardware territory.
Another reason is that Microsoft has little experience in the hardware field and has a poor foundation, but it can't beat those hardware giants. Not to mention Intel, even if compared with Dell and Huipu, Microsoft is far inferior.
Fortunately, Microsoft is indeed the leader in the software industry, with a net profit of at least billions of dollars per year, and hundreds of millions of dollars in advertising costs.
Microsoft's goal is to become the boss of the gaming industry. Before they saw Nintendo's profit margins, now they see Zhiduoxing develop, and they are even more jealous.
If Microsoft can become the industry leader, the stock price will pick up quickly, and the assets of these shareholders can skyrocket. The net profit can also increase. I dare not say more than a year, but can I add billions of dollars?
Perhaps Microsoft's annual net profit will exceed 10 billion US dollars!
It's a pity that the ideal is full and the reality is too skinny.
Microsoft's advertising costs have also been spent, and research and development funds have not been invested, but the effect is not very good. Not to mention the industry first, it is still the industry fourth, and there is no point in climbing up.
In the computer entertainment industry, the annual advertising cost is also several hundred million US dollars. Previously on p1, they relied on smashing money, and Shengsheng smashed sales. The first game console did not lose money and had a small surplus.
It was only at p2, after they were jointly targeted, they began to go downhill. The stock price has not fallen in the past two years, and it is not as strong as Zhiduoxing.
The most expensive advertising cost is the Zhiduoxing Group. Last year, it spent about 500 million US dollars, including game consoles, handhelds, 3, repeaters, electronic dictionaries, games and other fields, of which the game industry accounted for more than 80%.
The advertising fee increased again in the first half of this year because of the newly added 4. Advertising promotion fee for mobile phones. It is expected that this year's advertising fee will exceed 600 million US dollars.
In the ball market, perhaps this advertising fee is not too much, but in the game industry, the advertising fee of Zhiduoxing Group is too high.
The company has researched that Zhiduoxing Group is currently the industry's first, this position will not be shaken by other companies before the emergence of the next generation of game consoles.
In this case, the advertising costs do not need to be so high, after all, no new models are launched.
Both 2 and z4 have entered a stable period of sales. When the new model is launched, it will decline rapidly, or before the listing, the sales will obviously decline. EbookFREE.me
Now that advertising costs are too much, it's a waste, and there is not much effect. It is better to save some and use it to advertise other products, such as 4 and mobile phones.
Zhang Yang looked at another report on the table, which was sent by Duan Yongping, which contained a report on the adjustment of advertising costs.
In the second half of the year, there will be two new models for mobile phones. The new models must be advertised. Now it is the era of machine kings. It is impossible to advertise only brands.
And mobile phones are starting to spread in the Southeast Asian market, and it is impossible to rely on Hutchison's sales channels. There must be advertisements so that more people can notice Zhiduoxing mobile phones to increase sales.
This year, Zhiduoxing mobile phones must have a firm foothold. What they have to do is cross Jianglong. Even if you just started to make mobile phones, you should quickly gain a firm foothold and start rapid expansion next year.
Let those who laugh at Zhiduoxing know that since Zhiduoxing has done it, we must do our best!
He signed the word "consent" on the report. Starting in the second half of the year, he will reduce the advertising expenses of game products and increase the advertising expenses of mobile phones!