Chapter 635: Machine King's potential

  Because it needs to be ultra-thin, the smart phone with a price of 2,000 yuan has been delayed. It has just been prototyped and is still being tested.
  Because it is not flipped, it is necessary to ensure that the keys of the mobile phone will not issue commands due to inadvertent touch. They have processed the keys and feel hard.
   But I feel that it is very difficult to press the button. If you are sending text messages, especially the long text messages, you will be tired of your fingers and you will have to debug them.
   The screen becomes bigger, so that the font is bigger and looks clearer. There are more and more people with myopia, but many people think that wearing glasses will cause a faster decline in vision, so it is better not to squint.
   The screen is enlarged and should be welcomed by the market, especially those with bad eyesight.
   The performance of this phone is not improved compared to those on the market of about 1,500 yuan. The only improvement is the screen and battery, but the design is very outstanding. Zhang Yang felt very beautiful at the first sight of the prototype.
   "It's moving fast. It looks like it can be brought to the market in the fourth quarter?" Zhang Yangmo held his mobile phone and felt good.
   "It should be no problem, we are still testing now, and then we need to find a foundry. Our own factory capacity can only guarantee music phones."
  The factory of Zhiduoxing did not continue to expand, and it mainly focused on the production of game consoles, supplemented by educational electronic products and music electronic products. There is only one factory for mobile phones with two production lines, which is obviously insufficient to ensure production capacity.
   "You can find a foundry to ensure quality and speed. Can this cost be controlled?"
   "Yes, the production cost is about 1,400 yuan, including material costs and foundry costs. It is absolutely no problem for us to sell more than 2,000 yuan, and we can guarantee that we have a 20% gross profit."
   "The cost of music phones has also dropped, and gross profit has also increased."
   "Good, well done." Zhang Yang is very satisfied with this number. The net profit may still not be there, or it may still be at a loss, but it is already moving in a good direction.
   This product, in Zhang Yang's view, has the potential to become the king of the machine, but there are still some shortcomings.
   "This product, how much do you expect the market to sell?"
"We have estimated that this product no longer has a price disadvantage, and of course there is no obvious price advantage. With superior design and our Zhiduoxing brand and channels, there should be a gold sales period of about two years, almost Ten million units can be sold!" Duan Yongping replied.
  He doesn’t think his estimate is a little high. Isn’t Zhiduoxing going to sell to the Eastern European market next year? With one more sales channel, sales will definitely increase.
   "That's the point? Why don't you have confidence in this product?"
  Duan Yongping thought that his estimate was a little higher, why did the president still feel that there were too few? Is the president so optimistic about this product?
   "This is a simple bar machine, and now the clamshell machine is more popular. Many people think that the flip of the mobile phone has a special face."
   "And our performance has no characteristics, except that it is thinner and more beautiful, there is no big advantage."
   "Why not amplify its advantages? Thinner, can it be made thinner? The shell material is not allowed? The fall resistance test does not meet the standard? Have you considered replacing the metal shell?"
  The data of 10 million units is too far from Zhang Yang’s psychological expectations. Strictly speaking, sales of more than 100 million units can be regarded as the king of the machine. In the past few years, there will be seven or eight models. Even after the advent of smartphones, there are still functional machines that can set records.
   Zhiduoxing now only has China as the main sales market, and the Southeast Asian discourse market has just opened up. It will start to attack the Russian market and the English market next year.
   As for the markets of South Korea and island countries, the era of functional phones was temporarily abandoned. Xenophobia is also more serious in those two countries. They only recognize American products.
  The multi-star gaming console was originally opened at a low price. In the island market, it was also surrounded by other three companies.
  So Zhang Yang’s goal is to make this phone sell more than 50 million units. Although there is still a big gap with the sales of the real machine king, it is enough to allow Zhiduoxing to gain a foothold.
  The previous-generation Motorola v3 was launched in the second half of next year. The global average selling price exceeded US$550. As a result, it still sold 130 million units, bringing back a large profit for Motorola.
  The metal casing, ultra-thin body, and large screen were all the design features of the time, and there were no other prominent points.
  Although Zhiduoxing is straight, it is also ultra-thin and has a large screen. The only thing that is bad is the metal shell. Then it will make up for this shortcoming.
   After Zhang Yang proposed the metal shell, Duan Yongping glanced at Chen Mingyong, and the two looked at each other. All metal shell, isn't that too heavy?
   "President, the weight of the metal casing is not easy to handle. Although it is resistant to falling, it may not be shock-proof. It is also prone to problems such as rust, and you must also consider the feel."
   "Use aviation aluminum alloy." Zhang Yang said directly.
   "Aviation aluminum alloy? President, that cost can be too high. Just a shell, let us cost hundreds of dollars."
   Then the production cost will be more than 2,000 yuan, how can it be sold cheaply?
   "Then sell more expensive. I ask you, if you use a metal body, will it feel more resistant and more handsome? Go to the supplier, consult us and customize our shell."
   "The selling price can be increased by more than three thousand pieces~EbookFREE.me~ Two thousand pieces of grades. Let's get another flip phone. I found that we don't have a flip phone now."
   "Many mobile phones now use 15-inch screens. The one you are developing now is a 2-inch screen. If the flip is made, can the screen become bigger?"
   "In addition to music phones, just grab the basic functions. In fact, many people have p3 or even p4, and they don't value music phones very much."
   "How about the development of that cheap mobile phone, can the cost be controlled?"
Chen Mingyong shook his head: "Sorry, President. At present we have tried our best, but the design cost of the designed product can not be reduced to less than 500 yuan, plus the cost of publicity and sales, at least 850 In order to save capital, the retailer is not necessarily willing to sell."
  Why? Because you earn less.
  Selling those expensive mobile phones, a retailer can earn one or two hundred, or even two or three hundred. Selling this cheap one only earns twenty or thirty, the gap is too big.
   Zhang Yang looked at the drawings. The design of the cheap machine is similar to that of the previous 1200. It is also similar to many PHS now. It's just that the cost can't come down, it is indeed a big problem.
   "The mobile phone with a price of more than one thousand yuan that was going to be listed before is temporarily suspended. Let's produce this first, and the retail price is set at 900. This black and white screen mobile phone will also become a king!"