Chapter 651: How to increase PSP sales

Jiu Duoliangmujian looked at the report in front of him, his face gloomy. He has been in charge of the computer entertainment industry for several years. Why has he been going downhill?
　　Actually, Chen Ni wanted to be a handheld device very early, but after seeing the failures of Sega Bandai over and over again, they felt that it might not be time.
　　 But when the handhelds of Zhiduoxing and Nintendo were sold out, they felt that they would have no chance if they didn’t enter, and everyone would only recognize these two brands.
　　 Then they and Sega Bandai announced that they would enter the field of handhelds. With previous experience, Sega Bandai quickly made a handheld and brought it to the market.
　　 The result is self-evident, Sega Bandai's handheld is once again on the street.
　　Can't sell handheld devices, how can handheld games sell well? And no game is purchased by all handheld players, so it is generally a fire that can sell millions of games. Tens of millions of copies are games that can create historical records and will be talked about in a long time.
　　Chooney doesn't have these, but Chooney wants to use the routines on PS1. We don't need to have 10 million copies of super hot games, but a million more copies will be fine.
　　 Relies on the number of games to drive overall sales.
　　Who can think that their third-party game camp will shrink so fast, once in 32-bit games, the game companies that support them are the most.
　　Chang Ni's PSP sales were close to 3 million units in the first week. As a result, only two million units were sold in the next four weeks. There are more and more advertisements, and the products are getting worse.
　　Nike Niko produced 20 million sets of products in advance to supply the global market, intending to establish their position in the palm of one hand, to surprise other manufacturers.
　　 There are no surprises now, and all I get is mockery.
　　 Their decline is almost the same as that of the first generation of DB. And DB sales are now only more than 10 million units, and it is not known whether it will eventually exceed 20 million units.
　　 It seems that Sega Bandai is also about to give up. Isn't this going to launch DB2?
　　 For a long time, Duoliang Mujian was afraid that the PSP1000 would not be sold. The 20 million units currently produced are the final sales, and it may take two to three years to be sold out.
　　 This is not impossible. Many of those who used to make video game consoles are like this.
　　 And the more to the end, the greater the loss to the company. Because those retailers are unwilling to hoard goods, they will quickly dispose of those inventories at a low price, regardless of whether the reputation of game machine manufacturers will decline.
　　When their own interests cannot be guaranteed, they will not control the interests of others.
　　Thinking about this, Kutaragi Kin put down the report and said to the secretary: "Notify the person who develops, advertises and sells, and go to the meeting room in ten minutes."
　　 The meeting room is full of people, not only senior executives, but also middle managers. Everyone knows that the PSP1000 is much worse than expected.
　　 "This sales statistic, you must know it? Over five weeks, we have sold about 5 million handhelds. It seems to be very successful and meets expectations."
　　 "But you look at this decline rate? Look at our word of mouth on the Internet and in the magazine, and then look at the feedback from various retailers. Do you think we can achieve our goal this year?"
　　 The expected target for this year is 30 million units, let alone 30 million units, half of them are mysterious.
　　Because this year, not only the handhelds of their Niki and Zhiduoxing are listed, but also the new handhelds of Nintendo and Sega Bandai will be listed in the third quarter!
　　 is just a Zhiduo Z5, and their sales have plummeted. I don’t know how much can be sold next month, maybe only one million units?
　　Will people buy their PSP1000 when consumers have more choices?
　　 "The R&D department takes a good look at the evaluations given to us by the media and netizens, and thinks about why we did not expect these defects when we were designing."
　　 "The sales department thinks about how we can increase sales and how to ensure that our sales will not decline so quickly and can continue to sell."
　　 "Think about the promotion, why did we spend so much advertising costs, why is the effect so poor. Where are our advertising costs wasted?"
　　 In fact, many advertisements are wasteful, everyone knows this. Many times you don’t know which advertisement attracts consumers, but you don’t dare to do less, for fear that the product promotion will not keep up.
　　Now the president asked them to find out the problem, which is too difficult, but who dares to refute it?
　　 "President, we want to find some media to promote our products positively. We still have many advantages and should be able to reverse the word of mouth to a certain extent." The person in charge of publicity said.
　　 "We will develop a multi-format compatible video player, or a software that can quickly complete format conversion to meet the needs of players."
　　Kutaragi Ken looked at the sales department, it’s your turn.
　　 The person in charge of sales looks bitter, how can I make a statement? No matter how I look at it now, this year's goal cannot be achieved, but he dare not say this sentence.
　　 "We, we work hard to communicate with dealers, agents and retailers, let them recommend our products, and strive to stabilize sales."
　　If it can stabilize, then this year's goal is likely to be achieved, can it really stabilize?
　　If he had a way, he would not watch their product sales plummet this month. When they were making video game consoles, they did not encounter such a dilemma.
　　 "How do you stabilize sales?" Kudaragi Kin asked~EbookFREE.me~ The sales person gritted his teeth: "Reduce the sales price of the game! Only by this way can players be willing to buy our handheld."
　　 "The most fundamental thing to buy a handheld is to play games. At first, Zhiduoxing relied on cheap games to make their worst performing G1 stand firm and even sell well."
　　 "As long as we lower the price of the game, then players will buy our products for cheaper games. Thus, a virtuous circle will increase our sales of handhelds and games."
　　 "President, this is the best way. After all, we are the first handheld and there is no room for backward compatibility."
　　People who bought the ZdStar Z5 can play the old games, and those games are all sold at a reduced price at this time.
　　 This is the biggest disadvantage of Shunyi. All their games are newly listed and the price is too expensive.
　　 "Game price reduction? But in this way, how can our profits be guaranteed? Will those third-party game manufacturers agree?" Kudaragi Kin asked.
　　 The price reduction of their own games can be achieved, but will third-party game manufacturers cut prices? Once Chang Ni asked the other party to lower the price, the other party must ask for subsidies.
　　 Without subsidies, the other party's products can not be sold, then it is very likely that those game manufacturers to join the camp of other game machine manufacturers, at that time hurt the root of the game industry!
　　 "Consultation, subsidies, this is the only way, otherwise our products are doomed to fail!"