Chapter 652: 2 points in the market is enough

In Nintendo's headquarters, the new president Yan Tiancong is looking at the company's reports, and he pays the most attention to the listing of their new handheld in July.
　　 It's just that Nintendo has to learn the Zhiduoxing model and the global market is listed simultaneously, otherwise sales in other markets will plummet.
　　 Therefore, the company's funding pressure is also relatively large, it is necessary to plan carefully, especially after he took office, this year's advertising budget was raised again.
　　He plans to spend more than 300 million US dollars in advertising funds this year, or even higher, in order to make their NDS sell well, suppress the wordy and Sega Bandai, and challenge the king status of Zhi Duoxing Z5.
　　Whether it was a video game console or a handheld, they were all kings, but they did not expect to be dismissed by Zhiduoxing, but after he became the president, he would regain these glory.
　　 The linkage strategy of the previous generation has performed well. Although NGC's sales were the latest because of the latest listing, the GBA series has had a good response and the game is also selling well.
　　 This time they adhere to the linkage strategy, this NDS is ready to link with the next generation of video game consoles WII, to ensure that players will like it more, while promoting sales to each other.
　　 So if the sales of NDS are not good, it will also affect the sales of WII. He does not want to make the sales of WII reach less than 30 million units again, which is compared with other manufacturers.
　　When he looked at the reports of various departments, he heard the knock on the door.
　　 "Go."
　　 "President, President of Sami Elf Watanabe Naoki came over and said that there are some things to communicate with you."
　　 Watanabe Naoki?
　　 Yan Tiancong's expression became fierce. This Naoki Watanabe is not only the helm of the arcade market overlord, but also the assistant president of the Zhiduoxing Group.
　　 "Invite him to the reception room next to me to prepare tea, and I'll go there."
　　Except for extremely close people, they generally do not meet guests in their own office to avoid opponents seeing company secrets.
　　Two minutes later, Yan Tiancong sorted out his clothes and walked into the reception room next door.
　　 "President Watanabe, hello, welcome to our Nintendo."
　　 Naoki Watanabe shook hands with Yan Tiancong and sat down: "President Yantian, I came here this time not on behalf of the Sami Elf Company, but on behalf of the Zhiduoxing Group. I want to discuss cooperation with Nintendo."
　　 "Because our president of the Zhiduoxing Group has something to do with him recently, so I entrusted me to discuss the cooperation with President Yantian."
　　 Yan Tiancong was stunned. What was this guy talking about, Zhiduoxing would cooperate with us Nintendo?
　　The two are the main competitors, how to cooperate?
　　 "President Watanabe, I didn't understand too much, can you explain in detail?"
　　 Naoki Watanabe reached out his hand and made a draw on the table: "There are currently four first-class game console manufacturers on the market, and two originally made consoles, but now it has become four."
　　 "Sega Bandai is needless to say, there has never been a successful handheld. Their next-generation handheld seems to be planned to be released at the same time as Nintendo NDS, while the PSP1000 has been launched."
　　 "A piece of cake, two points, although it may not be too average, but Nintendo can also be divided into 40%? Now there are two more to compete, so how much can Nintendo get, 30%?"
　　 "I admit that the sales of our Zhiduoxing will also decline, which is also unwilling to us."
　　 "So we have an idea, why don't the two of us join forces? Set some thresholds to prevent other manufacturers from joining, this piece of cake is still our two points!"
　　 Two points for one cake, it is obviously easier to get more points than four points. But Yan Tiancong didn't expect that Zhiduoxing would choose to unite with them.
　　 Under normal circumstances, the industry is the second and third class to join together to challenge the status of the industry leader. Everyone promotes common standards and resists the standards of industry leaders to improve the competitiveness of their products.
　　Now the industry boss is looking for their second cooperation to destroy the industry three or four, which is too ruthless, and those two are definitely not fighting back.
　　 It's just that Yan Tiancong is worried about another thing, that is, if the other two don't make handhelds, and only two of them are left in the industry, will Zhiduoxing turn around and target Nintendo?
　　 This is an obvious thing. When there are only two left in an industry, everyone is the most direct competitor. Does anyone want to be the boss?
　　 Yan Tiancong looked at Watanabe Naoki: "President Watanabe, how to cooperate specifically? How to set the threshold? When the other two markets are vacant, how do we divide?"
　　 Naoki Watanabe smiled, it seems that Yan Tiancong was still tempted. The interests are clearly laid out, and the other party must not be indifferent.
　　If Nintendo is not willing, he will go to Sega Bandai and wait for talks. As long as Zhiduoxing is willing to authorize some games to the other party, he can increase the sales of Sega Bandai.
　　 Zhiduoxing is the leader of the industry, this is the bottom line. Zhiduoxing took the initiative to find cooperation with other manufacturers, and the other party could not refuse.
　　As for other manufacturers to join forces against Zhiduoxing, this is not afraid, did they not unite before? Besides, there is a suspicion between the three manufacturers. In fact, it is impossible for any two of them to be deeply combined~EbookFREE.me~ Bandai is not competitive there. "
　　 "The profit margin of our two products has always been very high, a little lower profit margin, for Nintendo does not hurt at all, you can still guarantee profitability, we are the same, but they can not do it."
"We also agree with the strategy of linkage between consoles and game consoles. Even we can exchange some game licenses with each other. This is impossible for other game console manufacturers to promise, but it can maximize the profits of those games. Rich."
　　 "Of course, the most classic one can't be authorized, for example, we want the authorization of Super Mario, you will definitely not give it, and similarly, our games such as pet spirits will not be authorized to you."
　　 "As for how to divide the market after the other two exits, we have our own skills. We can follow the approach of the Liangle Group to attack a market, first join together, beat other manufacturers, and then we will win and lose."
"In fact, neither of us can beat the other completely, nor can we prevent each other from making money. Even if Nintendo did not perform well on TV game consoles in the past two years, you are still making money, which is not comparable to companies such as Sega Bandai. "
　　 "I don't know if I can stamp out the other two completely, but at least let them lose money in the field of handhelds, and if they feel heartache, they will automatically quit."
　　 "And not just in the field of handhelds, we can also cooperate in the field of video game consoles, right? President Yantian, do you think about it?"