Chapter 767: Endorsement contest

The effects brought by Britney will not fade away so quickly. Zhiduoxing launched several commercials in the next month.
There are dozens of short films and a few minutes, especially a few minutes. With a simple and interesting plot, the download volume on the video site is not low.
Many people hadn't thought of it before. Some people would download commercials to watch and share with others.
The endorsement of a big star has increased the sales of all the products of Zhiduoxing, which has also attracted the attention of other manufacturers.
Star endorsement, this is very common. There are even many products that will find some cross-border celebrity endorsements.
For example, in the Olympic year, the endorsement fees of sports stars generally rise, because the Olympics is a global event, the exposure rate of sports stars will increase greatly.
At that time, sports stars will endorse many products that are completely unrelated to sports, but many fans will still buy them. Many film and television singers will also endorse some sports products, so that people who do not love sports will become consumers of certain sports brands.
After signing Britney, Zhiduoxing quickly signed a black basketball star Kobe, the world's top sports star. Then he signed an actor, the eldest brother of the world's top Kung Fu movie star Fang Long.
Because Britney only needs an endorsement fee of tens of millions of dollars per year, these two did not ask for a higher price.
Three top stars, Zhiduoxing's star lineup is unprecedentedly strong. Cooperate with more advertisements and propaganda, so that everybody's mind sounded the ad phrase: Everyone loves wisdom and more stars.
Seeing the power of the star effect, Sega Bandai could not sit still. They also invited two big stars to endorse, not only endorsement game consoles, but also endorsement games, but also increased advertising efforts.
Nintendo is not willing to show any weakness. Anyway, their advertising costs have skyrocketed in the past two years. At least 10% of their sales are advertised every year, and they are willing to pay tens of millions of dollars.
So Nintendo invited Leonardo and Matt Damon, both of whom happened to collaborate this year to remake a Xiangjiang movie.
But Senny is preparing to invite Leonardo, and now he is blind. Their most popular celebrities have been signed by others, and their products have not been listed yet. If they do not even have attention at this time, can they still have good results after the products are listed?
Jiu Duoliang Jianjian informed his subordinates and immediately looked for the world's top stars, one man and one woman, to endorse their game consoles and related games, to ensure that when s3 is listed, they can have a good sales performance.
As for the handheld, forget it, the top stars will not endorse such a poorly sold product.
Many celebrities only have one work in a year or two, and there are few endorsement products. It is not that they do not want more work, but that they have to maintain their worth.
Below how much money, they don’t accept it at all, and some low-end brands don’t accept it. So even if some small brands get money from loans, no big stars are willing to speak up.
At this time, some companies will come up with other tricks, such as giving certain equity as payment, which is also regarded as a star investment.
Many celebrities will not invest at all, but they also worry that one day they will get older, their careers will stagnate, or even regress, resulting in a decline in the quality of life, so they often take this type of endorsement and endorse themselves as shareholders.
It is not easy for big companies to find qualified stars, and it is not easy for big stars to find qualified brand endorsements. Many big brands do not need spokespersons.
Brands such as Wal-Mart, Intel and Microsoft are well-known globally, but they don’t need a spokesperson at all. There are also hard requirements for the spokesperson. You are very hot, but they are not suitable for the temperament of our products, and you will not be asked to speak for you.
Fortunately, Johnny discovered that Johnny Depp had not yet endorsed related products. They signed three endorsements for game consoles, computers and mobile phones at one go, which cost more than Zhiduoxing. Lead actor Keira Knightley also signed together.
Game console manufacturers have worked hard, but Zhiduoxing and Changni not only have endorsements for game consoles, but also for mobile phones. Mobile phones are currently hot electronic products in the global market, and their profits are very high.
Especially this year, with further expansion of the market, Motorola is ambitious and wants to be the industry leader, Nokia must also be a leader, and Samsung is not satisfied with the status of the third.
Later, the sales of Love and Zhiduoxing also increased, especially after looking for a spokesperson, the advertising offensive was very fierce. TV, Internet, paper media, outdoor advertising, etc. could be seen, which also made the previous three companies a little nervous.
Isn’t it just to find a spokesperson? They haven't looked for celebrity endorsements before, this time it's okay to change to the hotter ones.
And everyone has a comparison psychology. My star must be bigger than your coffee. You have to suppress your star.
In the field of singing, Britney's status is top. Nothing is hotter than her at present, even if she has not released a new song for a year. But because of this, this year's Grammy did not have Britney, and Motorola immediately invited Kelly Clayson of this year's grand prix.
There are sports stars in Zhiduoxing, and Nokia invited Kaka, the hottest football star. Although this honor may not be as good as Ronaldinho, he looks handsome. Ronaldinho's appearance is really not suitable for endorsement of their mobile phones.
So Samsung invited Beckham, is it not a football star, Beckham looks, many non-football fans like him, that is the idol star in the football world, but also the darling of the fashion circle.
...
Zhang Yang looked at the information Xiao Wang handed to him, and he was stunned.
"You said these endorsements were signed this month? So many big brands have signed the world's top stars, just because we signed three star endorsements before?"
Should those stars be grateful to Zhiduoxing~EbookFREE.me~ If it is not Zhiduoxing, maybe those people can get endorsements, I am afraid they can't get such a high endorsement fee.
It seems that other companies just want to prove that the spokesmen they signed are more powerful, and the endorsement fees are higher than one, and they are all vigorously publicized.
What are these companies doing, playing a spokesperson contest?
"According to our understanding, this is the case. And the advertising volume of electronic products has increased significantly this year. Among them, game consoles, mobile phones and computers are the main ones. Many manufacturers have said that we have broken the trend."
Zhang Yang whispered, what makes us bad? Do you not advertise? What's wrong with our advertising, we can afford the advertising fee, and the effect is really good, as evidenced by the increase in sales.
You are not willing to follow the trend, you can not find a celebrity endorsement, this thing blames us?
"Okay, I know these things. Shony's s3 has started pre-sale, right, our plan can start."
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