Chapter 768: Hardware upgrade and downgrade

Suzy's s3 started pre-sale, and the official listing time was set on October 3rd, one month earlier than planned. No way, the sales momentum of other manufacturers is too fierce. If they do not go on the market again, the market will become smaller and smaller.
Jiu Duoliang Mujian borrowed a sum of money from the head office, so that Shunyi Computer Entertainment can have sufficient funds to complete the promotion and production. In order to go global simultaneously, they also spent more research and development funds, and the cost of a language version translation is not low, especially when time efficiency is sought.
Spend more money, the effect is also very good. Jiu Duoliangjian is full of confidence at this time. They have top celebrity endorsements, fun games, and stronger hardware performance. What are they worried about?
Although the selling price is higher, it is because of their high cost. What should not be done?
After starting the pre-sale, with the good reputation of their previous two generations of game consoles, the pre-sale effect in the island country and North America is okay. Although it is a bit worse in Europe, it will definitely change when it is officially listed.
Since the time to market is relatively late, it is the fourth quarter, so this year's peak sales season is only one, that is, the golden period between Christmas and New Year's Day.
Prior to this, they wanted to build a good reputation to ensure that when consumers want to buy game consoles, they can think of their products first.
But before they broke out, Zhiduoxing suddenly announced that g3 launched a 60g hard drive upgrade, priced at $349.
Earlier announced that their s3 hardware advantages, including cu performance is stronger, 32g, the architecture is originally server-oriented. The same is true of the graphics processor, which can be applied to the server. Just as when their s1 started, they opened up the grade with other manufacturers to ensure that the game has better picture performance, higher frame number, and smoother experience.
Another intuitive advantage of the hardware is that they use a 60g Dongzhi hard drive, which is much stronger than Zhiduoxing's 20g hard drive and can store more games.
Although Zhiduoxing is slightly worse in cu, it is dual-core, and it is also not bad in terms of calculation. Gu also uses the latest version of Eagle Weida at the time, which has a small occupation of cu and has strong computing power. And now the hard drive is upgraded to 60g suddenly, and it looks like there is no gap with s3.
But in terms of price, there is a huge gap. The difference is $250, which is not a small amount. At this price, you can buy a mobile phone, a handheld game console + several games, you can eat a big meal or something.
In particular, Nintendo Wii is priced at only $250.
Buy a s3 money, you can buy a g3+wii, after this comparison chart appears, the pre-sale volume of s3 plummeted.
After Kudaragi Kin returned from the office of the president of the Schneider Group, he immediately summoned the executives of Schneider Computer Entertainment to discuss a solution, otherwise their products will inevitably encounter sales Waterloo.
"Can the price be lowered again?"
"President, we have announced that although the cost is indeed lower than it was originally planned, it has not been officially listed yet, and many pre-sale orders have been accepted. At this time, the price has suddenly dropped, which will have a very good reputation for us. Big influence."
Kudaragi Kin frowned, which was indeed a problem. Once the price is reduced, it will give the impression that their previous S3 price was high.
Making money through hardware is indeed a wrong choice for the gaming industry. At the time, the 3do developed by Song Xi and others was also the strongest in hardware performance at that time. However, because of the extremely high price, the sales did not improve, and eventually the price continued to decrease, and then withdrew from the historical stage.
Now there is no 3do company anymore, and the reorganized 3dos has gone bankrupt and disappeared, and the brand is gone.
"Then how do you solve the problem of upgrading the hardware of Zhiduoxing? Zhiduoxing did this, and then Sega Bandai will do the same. It is very simple to increase the capacity of only one hard disk."
Now that the technology has improved, with the same volume, the storage capacity of the hard disk has increased a lot, let alone 60g, even higher 80g and 120g hard disks already exist.
Blindly upgrading in this regard, Chang Ni does not have any advantage, and now it does not need a bigger one, how much space does a game occupy? This memory is enough to ensure that players store more than ten games, and ensure multiple archives, and even download some other data from the Internet to save.
For example, not only can they download games, but also Blu-ray HD movies in the future.
The vice president of sales suddenly said: "Since we can't continue to upgrade, why can't we lower the hardware parameters?"
Their high price is due to the strong hardware and high cost. Now that so much advertising costs have been spent, in fact, the price of the host is not very profitable.
"Hardware parameters cannot be reduced. Our gaming platform requires our hardware to have these powerful expressive forces in order to make our games adequate. What do you know, lower the parameters? What should we do with so many games and how to deal with other Game machine manufacturers pull up the grade?
"I'm not talking about hardware such as cu, but hard drives. Zhiduoxing, Sega Bandai, and Nintendo all use 20g hard drives, so can we also launch s3 with 20g and 40g hard drives to give players more choices?"
"In this way, we have not reduced our game performance, at the same time, we can save costs, and we can also reduce the retail price. What do you think?"
This sentence makes sense. Kutaragi Ken considered for a while, as if this is indeed the best way.
Some people questioned: "If others increase the hard disk capacity, we will decrease it. Will it have a bad effect on us?"
Those who have heard about product upgrades have not heard of downgrades.
"No, it doesn't have much impact~EbookFREE.me~This is also true for many computer products. For many people, the price is an important factor that they can't ignore when they buy products."
"Then launch two low-storage s3. This is a good suggestion. You can count how much our selling price can be reduced."
"We can reduce the price of 20g to 529 US dollars, 40g to 549 US dollars? I counted, so that we still have some profits."
No matter how low, you have to lose money. They don't ask how much money the hardware can make, but they can't lose money. And once the reduction is particularly large, it will also highlight that Zhiduoxing has upgraded the hard drive, which will benefit consumers.
"Okay, just do that. There is also a study of Nintendo, which lists the products of the bracket, so that it can continue to reduce the retail price."
The next day, Chang Ni announced to the public that they launched two s3s with 20g and 40g hard drives, at a reduced price.
Other manufacturers immediately ridiculed: We upgrade, whine downgrade? Are they really ahead of their time, or do they think their games won't sell a lot?
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