Chapter 1143: .The pitted Ari

Li Zan, who is familiar with the strength of the New Star Guidance Project, does not say that he is a big enemy, but he also regards the new movie "Night Club" of the New Star Guidance Project as his main opponent.
Then, the "Sea Cannon" was lonely!
The total box office was less than 30 million, which was a direct hit.
For Ari Media, the domestic performance during this period is quite distressing.
Earlier, because Ari Media was targeted by several giants, there were one or two good movies, but the sequence was not good.
But most of the projects of Ari Media didn't get any good results.
It can be said that several big giants have seen the jokes.
This is also a normal thing, or that this is what the question should mean.
In order to dig out people, Ari Media has made very good conditions for these directors.
Most of those projects are those of the directors.
Without investigation, without overall planning, etc., most of these projects are ultimately unreliable.
So situations like Li Zan are actually not uncommon.
The reason why the Rising Stars Project has been successful mainly lies in the fact that the projects of the Rising Stars Project were not provided by these directors. In the beginning, Wang Yifan came up with ideas and then filled the screenwriters.
Later, Wang Yifan gradually let go, but the company formed its own set of procedures.
The Rising Stars Project does not make major productions. Basically, these are low-cost movies, but these low-cost movies have always been based on stories.
Most of the directors recruited by the Rising Stars Program can be said to directly follow the script to shoot.
As a result, it rarely misses.
In fact, the main reason why bad movies are frequently produced in China is that most of the projects are actually the director's own projects.
In Hollywood, there are actually a lot of scripts in the script library of every company. Many of them have good scripts, but they are often shelved because of risks!
Innovation means risk.
In Hollywood, the initiator of a project is usually a producer. Of course, there are also directors or screenwriters, but more often they are producers.
Projects initiated by producers are usually easier to pass review. It is not that projects initiated by producers are necessarily better, but because of different starting points.
For film producers, they are not directors. They usually have commercial purposes for films.
This is very important. Producers look at the market. They will change the script due to market response. In terms of editing, they will also edit according to the commercial film side.
But directors are different. Directors are art creators. Many of their starting points are not the market. Therefore, they often carry private goods to their works.
This is also why, usually independent films can make people confused, usually independent films are easier to win awards.
This is because independent film directors, most of the time, have the right to edit, and if the director himself edits, the pros and cons are mixed.
Because the starting point of the director is not the audience, not the market, they will not keep any shots just because the audience likes to watch, but will focus on their own ideas.
Therefore, independent films usually show more of the director’s personal style.
The large productions of large companies usually give people the impression that they are products on industrial assembly lines, but they are full of commercial elements.
This is the biggest difference.
Conversely, in Huaguo, most of the time, the director is the mainstay.
It can be said that the ability of directors in China determines the upper and lower limits of the film.
And in the domestic side, why did bad movies happen frequently in the early days?
Because of the previous movies, almost all projects were brought by the director. A director was interested in a certain story, and then he had an idea and asked a screenwriter to make a script.
Then look for investment, and most of the time the investor looks at it, it's not like the script, but first to see what works the director has in the past, whether he has won an award, whether it is good at the box office, and so on.
Then, the film has not been investigated by the market at all. It is not known whether the current audience likes it or whether it caters to the market.
In fact, this is also because the early audiences in China didn't actually have too many choices.
In the early years, the difference between literary and artistic films and commercial films was basically the same.
Because the market is small and there are few movies, audiences want to watch movies. It's not that the audience chooses the movie, but most of the time, the audience will watch whatever movie the movie theater shows.
Then it's not surprising that bad movies are selling well.
Therefore, a vicious circle is formed.
When commercial films hit on a large scale, domestic commercial film directors are scarce.
After the market expanded, capital became more hungry, and then I, the director, and the artist, made money.
It can be said that if you are hungry, you will not choose your food. As a result, you will be trapped more, and you will naturally have experience.
Logically speaking, Ari Media has the big data killer.
Although the strategy of big data dominating movies has failed, in fact, big data is still very useful.
At least some things can be done in the evaluation of film projects, such as market research.
But because at that time, Ari only wanted to dig people, only to be bigger and better, so he directly digs out those directors who have had successful cases.
The winner can always succeed.
Ari Media is not a fool, don't they know the risks?
But they have no choice but to choose operations with relatively low risks.
For example, if a director, the first movie you made was good and the box office was good, then the next movie will definitely have a higher success rate.
However, it is a pity that the directors planned by the new star guide often give people the illusion that they are all successful.
But in fact, most of the other giants know that the factor for the success of the Rising Star Guidance Project does not actually lie in how strong these new directors are.
It is because these projects themselves have low investment, so naturally the pressure to pay back is also low.
Secondly, the director of the New Star Guidance Project actually has limited rights in the crew.
It's not that you shoot how you want, but that you have to strictly follow the direction of the script to make the movie.
As a result, the success rate has increased, but in fact, the abilities of these directors cannot be said to have not been shown, but at least, to a large extent, the directors have shown only basic skills.
The failure of Li Zan is actually predictable.
Because Li Zan’s previous movies were small-cost movies, with a cost of several million, and a box office of tens of millions is enough to pay back.
In addition, the story is relatively complete, and the director does not have the power to arbitrarily carry private goods. Therefore, movies are usually at least above the pass line.
However, the project of "Sea Cannon" leaped from a few million to hundreds of millions.
Li Zan works very hard, but in the entertainment industry, he has never said that he will succeed with his hard work.