Chapter 407: Each has its own unique tricks

The Spring Festival stall is really special. For the market, this stall is definitely the most violent time of the box office outbreak, because it is a national holiday in China.
For the main creators of the movie, this schedule is painful and happy.
Because it means that, for the sake of publicity, at this time, when everyone else is reuniting with their families, they have to rush around to promote the movie.
Wang Yifan and Li Junsheng are no exception! Although the reputation of the film is very good, media critics and audiences have given praise, but the publicity that should be done is still indispensable.
Lin Tao and his "Laughing Heavenly Court" have been publicized throughout the country since the beginning of the twelfth lunar month, and various announcements are endless.
However, the hardest publicity effort is the movie "Father and Son Soldiers", Cheng Hu's movie.
The propaganda also involved the injury and hospitalization. It can be said that people have to say, pity the parents of the world.
Of course, it is not ruled out that it is hype.
Anyway, Wang Yifan was surprised when he saw the news.
When Cheng Hu took his son Cheng Yulong on a road show somewhere, in order to prove that he was old and strong, he personally performed difficult movements on the spot, jumping from a platform that was more than two meters high.
As a result, Cheng Hu was older after all, so he jumped into trouble and suffered a fracture.
He was sent directly to the hospital.
Of course, it turned out that the media reported this incident wildly, because Cheng Hu's position in the circle was there, so the media did not get into trouble, and reported this incident more positively.
I sigh that Cheng Hu tried so hard to promote the movie, just like when he was young.
Then, when Cheng Yulong and other members were interviewed, they also praised Cheng Hu that he was always strong, and he didn't use a substitute in filming, etc. All kinds of actions were done by himself.
Cheng Yulong even said that his father Cheng Hu taught him that he wanted to fight Barabala for action scenes.
Cheng Hu is indeed a superstar, but it is a pity that the superstar also has an old day. Yes, Cheng Hu’s injury did promote "Father and Son Soldier", but the audience is not a fool, because in recent years, Cheng Hu’s movies Obviously, the action scene has begun to shrink drastically.
But there are still benefits, that is, many fans of Cheng Hu start to look forward to this movie. Is Cheng Hu really going to fight for his son?
However, after the movie premiere, "Father and Son Soldier" was disappointing for many die-hard fans. Why?
Because Cheng Hu is actually not the protagonist. In the film, he plays the father, the action scene?
Absolutely not!
It's not nothing, he really jumped off the second floor in the movie, and...and what else do you want? That's on the second floor. What do you think of an old man in his fifties?
However, Cheng Hu's contacts are indeed beyond Wang Yifan's reach. After all, when Cheng Hu became popular, Wang Yifan was not born yet.
And this time, Cheng Hu did say hello for his son and for the movie. As a result, countless celebrities began to recommend this Cheng Hu and Cheng Yulong movie on their personal Weibo.
Not to mention, the publicity effect is really good, but it is a pity that the quality of the movie is always to be seen.
The audience does not seem to be buying it too much. Although the media and film critics are very good, most of them are praise, but the audience is not so easy to buy, so the evaluation given by the scattered audience is really not high.
On the other hand, the "New Royal Special Police" is also a variety of efforts. The "Royal Special Police" series is once a smash hit series on Hong Kong Island, but after all, it is very old.
However, Cao Meng and others pulled out the old actors who participated in the past to promote them. The main thing is feelings!
When asked by the media why he returned and he was still called the Royal Special Police, Cao Meng's answer was that because "Royal Special Police" is a series, the name of the IP is called this, so there is no other reason.
Although he reluctantly explained it, many netizens still complained about it.
Among the four films in the Spring Festival, "The Martian" is undoubtedly the best reputation. Lin Tao's "Laughing Heaven" accounted for the light of comedy. During the Spring Festival, this kind of film itself has certain natural advantages, and Lin Tao's comedy is still More reliable.
The other two "Father and Son Soldiers" said that the audience's reputation is not very good, but the gimmick and topicality are very good. Coupled with Cheng Hu's charisma, and the promotion of many veteran stars, the publicity is really not lost Several other movies.
"New Royal Special Police", whether it is word-of-mouth, topicality, or theme, there is actually no advantage, but the main sentiment card still has a certain effect.
After all, although the "Royal SWAT" series had not been screened in mainland China, the spread of pirated discs was much faster than the original ones. Many viewers in their teens and 20s now have the most purchasing power. A group of people, "Royal Special Police" focuses on feelings, and this group is caught.
The effect is still very good, "New Royal Special Police" has also re-digitized several previous works of the year, and then put them on several major video websites, and the click-through rate is very good.
And the message below is like: "I miss the days when I went to the video hall to watch a movie!"
"The old port movie has fallen, but it still looks very emotional now!"
"At that time, a group of people secretly went to the video room to watch the film. The most popular was the Royal SWAT series. Oh, it's a pity that Hong Kong films are not working anymore.
However, because of the directors on Hong Kong Island, the year is really worse than the year. Moreover, every year, the main focus is feelings. On the contrary, in terms of movies, it is really a boast of shoddy work.
The good director back then, but now he only wants to make money.
Perhaps the audience will buy it for the first time, the second time, the third time, the more times, the feeling of this thing is not so effective.
After that, Cheng Hu once again used actions to tell the Chinese entertainment circle what is influence and what status is status.
This year’s Spring Festival Gala, Cheng Hu and Cheng Yulong father and son, boarded the stage of the Spring Festival Gala, and the show was called "Father and Son Soldier". Although it was not explicitly stated that it was promoting the movie, everyone knew that if it wasn’t Cheng Hu, if not The Spring Festival Gala has long been worse than before, how can such a show be on the stage of the Spring Festival Gala grandly?
But in any case, Cheng Hu really spent more than half of his contacts to pave the way for his son this time.
If there is no Cheng Hu, who knows who Cheng Yulong is?
It is another spring, the first day of the new year, four movies are released as scheduled!
"The Martian" has the most potential for sales during the Spring Festival this year, so the film arrangement also occupies an absolute advantage, leading the way with 32% of the film arrangement!
Here, Cheng Hu once again demonstrated the influence of his Kung Fu superstar. The film series unexpectedly surpassed Lin Tao's "Laughing Heaven" in second place, with 24% of the film output.
Lin Tao's "Laughing Heaven" ranked third with 22% of the film.
Finally, "New Royal Special Police", with 18% of the film, fell to the back of the car!