Chapter 570: Tired by prestige

Wang Yifan was a little surprised when he received a call from his assistant saying that Chen Anping, the president of Deep Blue Group, wanted to meet him.
To be honest, at first he thought it was the Deep Blue Group who used the media and made an idea of ​​100 million yuan in rewards. The result was entirely used for marketing.
However, he is just considered a fun. He is not a member of the advertising circle, so naturally he would not pay too much attention to it. If it weren't for this, the billion-dollar reward event was too much, and even the headlines of the entertainment circle were occupied. Wang Yifan I don't even know about it.
But now Chen Anping of the Deep Blue Group took the initiative to come to the door, which made Wang Yifan a little confused.
Why are you looking for me?
Do you want to routine me again?
However, after all, they are the bosses of a large group, so they must meet.
It's funny to say, in fact, Wang Yifan and Chen Anping are really a bit involved. They are both young and rich, but one is the first generation and the other is the second generation.
In the media, Wang Yifan, the former richest man under 30, is often compared with Chen Anping, who is now the richest man under 30.
However, every time he compares, Wang Yifan wins. Without him, Wang Yifan is his own huge family business, but Chen Anping is the wealthy second generation who took over the property of his Laozi.
Therefore, in the eyes of ordinary people, it is clear that Wang Yifan can be their idol and role model, but Chen Anping has clearly become their unattainable person.
Like Wang Yifan, you can be envious or jealous, but it is undeniable that he has nothing to be hacked, his family conditions are average, and he is completely dependent on talent for food, and can be said to be a representative of the Hua Guomeng.
But Chen Anping is obviously not the case. The wealth gap between the two is obviously much higher for Chen Anping, but Wang Yifan is not bad. The key is that Chen Anping, who is purely skilled in reincarnation, does not possess Imitability.
Therefore, Chen Anping's high-profile appointment with Wang Yifan was also discovered by the media.
Then, the meeting between the former richest man under 30 and the current richest man under 30 also made the headlines.
This is a big gimmick, isn't it?
So after having this title, it is easy for people to start thinking, so what is the purpose of this meeting?
If you think about the recent rewards for advertising creatives with a value of 100 million yuan, everyone can make it up on their own. The meeting between the two of them is probably related to this matter?
In a quaint teahouse, Wang Yifan met Chen Anping, the richest second generation in the media during this period.
"Director Wang, admiring his name for a long time, I have long wanted to see Director Wang. However, during this period of time, the company has been busy and has never been able to see it. Fortunately, Chen Anping really admired Wang Yifan.
On the one hand, the positions of the two sides are equal, and on the other hand, because the two are similar in age, he admires Wang Yifan even more.
You know, Wang Yifan is a fortune from scratch, and what about him? Even if it is to take over the inheritance left by his father, but the huge group, those things still make him feel bad, and it hasn't completely alleviated until now.
"Dong Chen is polite. During this time, I am also amazed by the generous amount of Dong Chen, with a huge reward of 100 million yuan for advertising creativity, Dong Chen is generous." Wang Yifan said with a smile.
"Ashamed to say, Director Wang felt that our Deep Blue's billion-yuan reward for advertising creativity was just a deliberately planned hype marketing plan?" Chen Anping asked Wang Yifan.
"I did think so, but Dong Chen deliberately came to see me during his busy schedule. I think maybe this is true." Wang Yifan said if he looked at Chen Anping with deep intentions.
"It's worthy of being Director Wang. In fact, from the very beginning, I really wanted to spend this billion Chinese dollars. As long as I can provide us with Deep Blue and provide me with an idea that satisfies us, I will naturally not be stingy with this. It is a pity that there is no satisfactory plan." Chen Anping smiled bitterly.
"Isn't it? I heard that even famous foreign advertising giants participated." Wang Yifan asked with a smile.
"Yes, there are actually some good ideas, but they are far from what I expected. You know, the current public opinion is not too friendly to me, and the identity of my second-generation child naturally allows Ordinary people don't like me, it doesn't matter at first, but some competitors bind me to the brands of my Deep Blue company..." Chen Anping said, shaking his head.
Wang Yifan understood it, but it was actually simple to say.
In the previous life, there were many examples. I won’t mention the positive examples. Jobs and Rebs, as well as Ma Ali and others, are all examples of propaganda by themselves.
Of course, their identities and status are sufficient, coupled with the fact that their industries are bright and outstanding, that's why the effect of one plus one is greater than two.
However, there are also negative examples. For example, a certain bragging pit king blows out of the sky every day. As a result, the capital chain is broken, and there is no way to continue to blow, or none of the blows are realized. The result is naturally throwing on the street, and this also leads to , The company that was expected to become a streaming media giant, was tired of his reputation, and gradually began to decline.
And now, obviously, Chen Anping is facing this situation, of course, Chen Anping is not so serious here.
At most, the influence of the brand is declining, but the industry itself is not advancing or retreating. After all, there are many friends and businessmen who are eyeing it.
And once this impression is prolonged for a long time and has not been changed, then the accumulated impression will become extremely deep. Then, naturally, it will be disastrous for the brand.
For example, if someone was originally a senior fan of this brand, but suddenly one day, he switched to another brand. Then when he chatted with his friends, he would mention, oh, Guangyao mobile phone, I originally special I like it, but now I feel that it really doesn't work, why not? Haven't seen those reports on the Internet? How can a mobile phone made by the rich second generation be better?
This problem and that problem are at every turn.
So the question is, are there really so many problems? Actually not, but there are too many people talking about it, and coupled with the decline in sales, then the public will make up for it on their own. It must be because of a problem that sales have dropped so quickly.
Thus, a vicious circle is formed!
For example, a four-star mobile phone, which can be used as a dynamite bag, has become famous all over the world.
So the question is, does this phone, this model of phone, really have such a big problem? Actually it may not be, but just because you have created such an impression, then the final result is that no matter what you do is useless.
Unless one day, you can completely reverse it, of course, if this day comes too late, then when it reverses, the market is already occupied by other competitors.