Chapter 571: Empathy and empathy

"It's just that I don't understand why you thought of coming to me. After all, I am a film director, not an advertising director." Wang Yifan asked curiously.
Chen Anping smiled, took a sip of the tea, put down the cup and said, "Because you have never missed your hand since your debut."
Wang Yifan shook his head and said, "Video and advertising are completely different things."
Chen Anping made a cup of tea ceremony for Wang Yifan: "But I heard that many of Director Wang's films were announced by Director Wang himself. Obviously, very good results can be achieved every time."
"Drink tea." Chen Anping made a please gesture.
Wang Yifan took a sip from the teacup. The tea is good, with fragrance on the lips and teeth, refreshing.
"Of course, I know that for others, 100 million Chinese currency is an astronomical figure, but it is nothing to Director Wang. As long as Director Wang is willing to help, I can mention any conditions as long as I can do it. "Chen Anping is full of sincerity.
Of course, after Chen Anping learned about Wang Yifan's experience, he was really shocked.
Wang Yifan's journey has not been smooth sailing, on the contrary, he has not encountered strong opponents, but in the end, he is the ultimate winner.
Although film and television works and advertising are two different things, in fact they are not.
Many movies, in fact, rely on creativity to win.
Watch Wang Yifan’s movies carefully. In fact, each one is of a different type.
From the original "Lilac Flower" to the later "Father", "Fireworks Easy to Cold", "I'm Not the God of Medicine", etc., each movie is a completely different type, and all of these are from Wang Yifan himself hand.
If these are not winning by creativity, then the scripts of the first phase of Rising Star’s Rising Star Guidance Project can be said to be that creativity is king.
To put it bluntly, those films, as long as the director is not unreliable, will basically not fail.
Therefore, sometimes the creativity is the same.
In fact, because of creativity, Wang Yifan himself certainly cannot be compared with those advertising giants that have gathered advertising elites, but he is better than two generations. It can be said that he stands on the shoulders of one world and can be directly applied.
It's just that everyone is not relatives and Wang Yifan is not a member of the advertising circle, so he really doesn't want to get involved.
Of course, the main point is to put it plainly. It is still a matter of interest. For Wang Yifan, what is the use of 100 million Chinese currency for pure money? He wants more, and it will be a long-term cooperation. In other words, in fact, Deep Blue may not lose money. If the cooperation is good, it will be a win-win situation.
"Then I will just have some personal opinions, and have a chat." Wang Yifan said with a smile.
"A while ago, when I was chatting with my girlfriend, I talked about Chen Dong and Chen Dong."
"Dong Chen, do you think, why do ordinary people hate the rich second generation? Or, why are they biased?" Wang Yifan asked.
Chen Anping smiled bitterly: "Probably because we are, to some extent, the representative of what we get from work in the eyes of the public. Just because we have a good background, we can easily obtain wealth that does not match our efforts."
Wang Yifan nodded and said: "It seems that Dong Chen himself is also very researched, so how can people dilute the identity of Dong Chen's rich second generation? This must have real dry goods, Dong Chen, you need to let the outside world Seeing that you are not getting something for nothing, on the contrary, you have to tell those jealous people who are better than them and richer than them, but work harder than them!"
"Those who are richer than them work harder than them?" Chen Anping's eyes couldn't help but brighten.
"Yes, at the same time, Chen Dong, in fact, your biggest problem is not this, but that there is a gap between you and many of the younger generation. In their hearts, you are not like them, so you To reverse their perception, what is needed most is to let them see that you and them are the same kind of people, or in other words, let them empathize with you!"
Chen Anping was fortunate in his heart that he came here in person this time. Although Wang Yifan hasn't given any specific ideas yet, these alone actually made him feel like he was getting rid of the clouds.
"In fact, Dong Chen, don't you think that there are many places where you and the young of this age are easy to empathize?" Wang Yifan sipped his tea and said with a smile.
"Director Wang, do you mean?" Chen Anping felt as if he had thought of something, but he couldn't grasp it.
"The younger generation has their own ideas and dreams, but often these ideas and dreams are not understood, their efforts are not confirmed, and they have been questioned all the time, and this is not like Chen Dong you Does the current experience coincide?" Wang Yifan looked at Chen Anping with a smile.
"Director Wang, what should I do?" Chen Anping's heart suddenly heated up.
Because every sentence of Wang Yifan almost speaks to his heart, isn't it?
First of all, he is actually a young man. Perhaps in many people's eyes, this is because he has no hair and is incapable of doing things, but in the same way, he is in the same group as other young people.
Secondly, many younger generations are called rebellious and beat generations, but they also have their own dreams, but they have never been understood, they have been ridiculed, questioned, and even among these people, there are their close relatives.
And aren't they the same as Chen Anping now?
The same broadly referred to by Qian Fu is questioned.
Young people, who are always free and unrestrained, are more likely to have a good impression of someone because of empathy, and these are not what he wants?
Many judges probably thought that Wang Yifan's whitewashing idea for Chen Anping was the famous "I speak for myself" in the past.
This advertising creative is absolutely top-notch. It captures the empathy of the younger generation. Because it is young, it is questioned. No matter how hard it is, even if it persists, it is still not recognized until it succeeds.
Of course, in Wang Yifan's eyes, "I speak for myself" in the previous life is really overkill.
This kind of classic creativity makes it very easy for the young generation to have a very special empathy and good impression of this young spokesperson. As a result, when they understand, dig, or want to resonate When it becomes purchasing power, it turns out that the special cats are actually cosmetics. What's the matter?
Of course, "I speak for myself" is plain, it is an advertising and marketing idea. To be specific, it depends on Chen Anping himself, Guangyao Mobile, and Deep Blue Group.
In Wang Yifan's view, this idea works well. Is 100 million Chinese currency a lot? Not too good at all, is it?
Of course, if Chen Anping is just an ordinary rich second generation, then this advertising creative is not suitable for him, but Wang Yifan has learned through some channels that this Chen Anping is really not an unlearned rich second generation. On the contrary, before taking over Deep Blue, he did work harder than many ordinary people.