Chapter 1668: Desperate

This night, many people were watching Li Dong's live broadcast.
Of course, most people still watch lively, and few people will think so much like Ma Yun.
And Li Dong, it seems that Ma Yun did not think so much, and delivered the goods properly.
When Li Dong was panting and moving the box to the first home delivery.
The customer also gave everyone a glance of surprise, full of surprise and disbelief.
Many people in Bencheng know that Li Dong may be involved today.
But when Li Dong delivered the product to his door, it was a surprise.
...
The first single customer nearby was a woman in her thirties.
The moment she saw Li Dong, even though she was not young, the woman was still pleasantly surprised and even seemed to have the urge to scream.
Finally, under the comfort of Li Dong, the other party calmed down.
After chatting a few words, Li Dong looked at the time and said, "It's 12:25. This order took 25 minutes before and after, which was longer than I expected.
However, this is not the first order completed by Faraway Mall. At 12:18, Faraway Mall completed the delivery of the first order.
18 minutes, from ordering, delivery, to customer signing, this speed is not exceptional.
In the past, this efficiency has also been.
Within half an hour, the completion of orders is now a minority, but will generally continue in the future.
Some people think that half an hour and a day are not much different.
That's a big mistake!
Why should I keep talking about efficiency?
At present, no matter whether it is our remote mall or other platforms, it is more about selling department stores, home appliances, books ... these commodities.
For other fresh products, seasonal fruits do not do much.
why?
First, logistics and warehousing cannot keep up, which can easily lead to deterioration or death of these fresh products.
Second, that is efficiency.
Your time is slow. I placed an order in the afternoon and prepared a big dinner in the evening. You brought it to me the next day. Isn't that a delay?
Therefore, it is actually a pilot now.
Next, a new section will be launched in Yuanfang Mall, with fresh products, fruits and vegetables, all of which will be launched.
In the future, there will be no difference between online and offline.
Anything that can be sold offline can be sold online.
I am talking about the distance. Other platforms have not yet had this strength. From the perspective of the warehousing and logistics system, the country currently has this strength in the distance.
You asked Tmall to send you a fish, and the fish may stink when you reach your house.
But you can send a fish to you from afar, and it will be delivered within half an hour. The fish is still alive, this is the difference.
I don't know if Lao Ma is listening. Hearing it, he can't refute it because this is the fact.
In the north, JD.com hasn't set foot in this area yet, but even if it's set foot, it can only be said to take its own shame.
I ’m not attacking anyone, I like to be honest ... "
When Li Dong said this, the woman next to her quickly nodded and said, "We all trust the distance, otherwise we will not buy anything in the distance.
In the future, no matter what we buy, we will buy it from afar! "
Li Dong laughed and said: "As soon as I heard this, I knew that the eldest sister was definitely not someone else's spy.
Believe in the distance, believe me Li Dong, this is the guarantee of quality of life. "
Speaking of this, Li Dong suddenly said: "Whether it is an e-commerce platform or an offline system, in fact, customers place orders for signing and signing. In the past, this is the end of the transaction link.
But now, it's different!
As a service industry, I don't say that the distance is an industry. I say that the distance is a service industry. There should be no problem.
As a member of the service industry, it is naturally based on service.
And what aspects does the service include?
Transaction consumption, on-site service, after-sales service ...
Distant has done a good job in the first two points, and the after-sales system is still not perfect.
After all, the establishment of the distance is not long, and many things have not kept up with the rhythm. This may not be understood by everyone.
Because compared with other enterprises, the after-sales system in the distance seems to be very developed.
But far away never compares with other enterprises, only compares with oneself!
Here, when it comes to these, I will say a few more words. "
...
Lin'an.
Ma Yunning said: "Come!"
Cai Chongxin quickly picked up the spirit and listened to Li Dong in the video: "The plan to raise 300 billion yuan in retail financing from afar, I believe many people know.
Now, this plan has been completed, that is to say, the remote retail will have 300 billion more available funds.
Where will the money be spent?
But there is one thing, it must be the improvement of after-sales system.
There are more than 2,800 county-level administrative regions nationwide. At present, we already have after-sales service points in most county-level administrative regions.
But this is not enough, far from enough!
Next, we will continue to invest and improve, all new county-level areas, at least one remote after-sales service point, this is a must!
One family, not enough to meet the needs of the public, may be more.
At the township level, there are also many distant customers. Whenever these customers want after-sales service, they can't go to the county every time?
Therefore, we will arrange the sites one by one, and the final goal is to have our after-sales service points at the township level.
And you can also make an appointment by phone, online appointment, door-to-door service.
The distance will not be pushed away, nor will it be procrastinated, and when feasible, will come to the door for service as soon as possible.
Including return and exchange, home appliance installation, home appliance repair ...
One day in the distance, everyone can use remote products with confidence, unless one day the remote bankruptcy, otherwise, after-sales do not need you to worry.
Whether it is an online retail platform or an offline retail channel, I always feel that after-sales service accounts for a large proportion!
Distant is different from other platforms, which have no strength and capital to complete the laying of this after-sales system.
They rely more on vendors than platforms themselves.
Therefore, it is difficult for consumers to protect their rights, and it is also very troublesome to obtain the after-sales service they deserve.
You look for the platform, the platform finds the manufacturer, and the manufacturer redistributes the tasks, and ten days and a half months passed.
In the distance, everyone should understand that the after-sales system has always been our own.
Before, this system was not perfect. I believe it will be perfected soon.
By that time, the distinction between online and offline will no longer be any different, and truly integrated development will be achieved.
The newly invested construction of more than 2,000 after-sales service stores is also one of the purposes of our financing. "
Ma Yun heard these and frowned, "Crazy!"
Cai Chongxin nodded in agreement and sighed, "It is indeed a lunatic!"
In China, the after-sales service system is actually not developed.
On the one hand the investment is not low, on the one hand there is little profit at all.
Moreover, after-sales is considered to be soft power, and the value reflected is not superficially large.
Li Dong will invest and build after-sales service points in all county-level areas of the country at one time, and the investment will never be small.
With so much investment, other companies are more willing to use them to develop themselves, rather than enhance their competitiveness in soft power.
At least, in the present view, the demand of Huaxia consumers in this regard is not too high.
Ma Yun said in return, he still sighed: "If you have capital, you can speak with atmosphere."
If there is no funds raised to 300 billion yuan from afar, would you let Li Dong talk about it?
Because of this 300 billion yuan, Li Dong dared to say so, and no one would question it.
Without him, there is money in the distance!
With a sigh, Ma Yun looked at the screen and said: "On-line fresh section, create a smart logistics system and improve after-sales service.
In fact, the distance has already opened a gap with us. This cannot be denied.
Li Dong is willing to invest and spend money, we can't compare.
All aspects are lagging behind.
Lao Cai, do you think there is a future for digging treasures? "
Cai Chongxin said softly: "The strength is not as good as people, unless we also carry out investment transformation, or else ..."
"Where do we get the money?"
Ma Yun said bitterly on his face: "He spends money like running water and makes money fast. We burn other people's money.
These soft power enhancements will not be seen by investors, they will only look at the enhancement of hard power.
Do you think they will make us burn money to do this? "
"will not!"
Ma Yun sighed again: "So, we can't argue, we can't compare.
When the system in the distance is perfected, then we are completely uncompetitive.
Unless, keep up now.
Or maybe we do n’t do it in the distance. When we grow stronger, we have money and can invest in these areas.
But now, the distance will not give us time. "
Cai Chongxin stopped talking and fell silent.
Ma Yun rubbed his cheeks and recovered his smile: "Continue to listen and see what else he said.
Isn't he talking about the united war on Double Eleven?
These are not enough!
Tonight, I think he has other moves. "
...
Ben Thanh.
Li Dong briefly talked about the laying of the after-sale system, and then said: "I just looked at the data, or not only did I see it, but many people saw it.
Just at 12:30, half an hour after the opening of Double Eleven.
Together with Wanjia.com, Yuanfang Mall, the total transaction volume exceeded 10 billion ... "
"10 billion!"
Some people did not look at this data, such as Ma Yun.
When he heard that Li Dong said that the transaction volume in the distant half hour reached 10 billion, Ma Yun froze.
10 billion in half an hour!
Prior to this, the industry's record was created from afar, with less than 4 billion transactions in 24 hours.
Even so, in the global e-commerce platform, Yuanyuan has also created the first.
But now, just half an hour, it has more than doubled!
Even if I knew before that the slogan in the distance is a hundred billion goal, but the goal does not represent reality.
Now, 10 billion in half an hour!
While Ma Yun was shocked, he particularly wanted to ask at this moment, how much is the treasure?
However, Li Dong in the video regretted: "It's only 10 billion in half an hour. I don't know if you missed my live broadcast, or because I'm too attractive to make you forget to shop?
This is the first time, on the first day, within the first hour!
In general, according to the laws of past activities, the first hourly transaction amount is about 20% or more of the whole day transaction amount.
In other words, if no miracle occurs, our first hour of transaction volume should not reach 20 billion, or 15 billion.
Throughout the day, the final transaction volume should not exceed 80 billion, or lower.
You have no enthusiasm for shopping, and my enthusiasm for delivery has subsided.
Will a miracle happen?
Otherwise, I will sing a song for you to make you more enthusiastic? "
Li Dong sang and sang, but sang and sang, and the whole article was a "buy" word.
Although they can't sing, there are still many people who really started shopping.
On the Internet, some people called: "Everyone, don't wait any longer, we have to support a distant place with regard to the after-sales service that Chong Pao said before!"
E-commerce platform, who has thought about these things?
In China, when there is a store offline in the distance, I think that I will do after-sales. "
"Support Brother Brother, hit 100 billion, let everyone look up!"
"Buy, buy, buy, you can't beat back!"
"..."
With these voices, after 12:30, the transaction volume of the remote mall did not show much slip.
In the past, during the event, the transaction volume had to decline rapidly with the passage of time.
Li Dong said that the transaction amount in the first hour exceeded 20% of the whole day, and actually more than that.
In many cases, it will even reach 30%.
However, this time Li Dong live broadcasted all the time, crying a few times from time to time, and there was no large-scale decline in the transaction volume in the distance.
Waiting for one o'clock, the homepage of Faraway Mall, the transaction value shown above has reached a huge amount of 18 billion!
...
At this moment, ordinary people cheered and shocked.
The industry, especially those doing online shopping platforms, collectively lost their voices.
This night, almost all CEOs doing e-commerce are watching and waiting.
Some giant e-commerce companies abroad are also watching this data.
An hour, 18 billion!
Even Amazon and eBay couldn't help but trance.
Are Chinese people so rich?
Or is it that Li Dong's personal charm is really so big?
...
Jingdong headquarters.
Liu Qiangdong leaned on the chair, and after a while he suddenly smiled and said: "No match, no motivation to go on."
Liu Qiangdong is not the kind of person who easily admits defeat, nor the kind of person who is easily desperate.
But when he saw a distance of 18 billion in an hour, he was really desperate.
Jingdong, the development has not been slow in recent years.
JD.com also participated in the Double Eleven, but the propaganda was not strong enough, and not many people knew about it.
But on July 18th, JD.com also achieved a performance of 500 million, creating a new history.
However, today, everyone knows only the distance.
A distance of 18 billion yuan was established in an hour, Jingdong ...
Looking at the data in front of him, Liu Qiangdong was somewhat depressed, 18 million.
The data is not too bad, it is even ok.
After all, it's just an hour of performance.
But this result is no different than usual.
It is far from the distance!
1000 times the gap!
1000 times, Liu Qiangdong could not believe it, nor did he want to believe it.
When the opponent you want to surpass is 1,000 times better than your performance, can you really persevere?
...
Not only Liu Qiangdong is desperate.
At this moment, countless people are desperate.
At Baobao headquarters, all technical personnel and management personnel were silent, and their faces were decadent.
200 million, this is the result of digging treasure!
It is slightly worse than 7.18. From this point of view, they know that this time they failed.
After all, a large number of consumer groups have been robbed from afar, and performance decline is almost inevitable.
Liu Qiangdong was desperate for a gap of 1,000 times, but looking at the gap of 90 times between him and the distance, he was desperate.
They never thought that one day will be opened by a distance of nearly a hundred times!
Whatever the reason, the gap of nearly a hundred times is unbelievable and intolerable!
When Ma Yun walked into the office area, the past greetings disappeared, and no one spoke.
Looking at the decadent group of people in front of him, Ma Yun suddenly smiled and smiled: "They are all like frosted eggplant, what's wrong?
Did n’t you lose?
Far East is more prepared than we are, and Li Dong is also a world-renowned big entrepreneur. He personally entered the field to propagate faraway votes and made such achievements. Although unexpected, it is also reasonable.
Dibao is actually doing very well. In this case, it can still score 200 million, which is almost comparable to the performance of all other platforms, and even more.
If I tell you, there are many platforms, there are almost no orders tonight, do you believe it?
Dangdang, a veteran e-commerce player in the industry, has a terrible performance tonight in addition to a little performance in books, with a total of less than 5 million transactions.
JD.com is less than 20 million, and it can still rank third.
On other platforms, tens of thousands to hundreds of thousands abound.
We can break through 100 million, which is actually very good, and everyone has worked hard.
For the Double Eleven, everyone worked hard for many days, it was not easy, I made people prepare something to eat, and everyone will have something to eat and continue working. "
"Chairman ..."
Some employees couldn't help but say with jealousy: "Chairman, you ... will you sell your treasure?"
"Chairman, we don't want to leave Ali ..."
In IT companies, technicians actually have more affection for the company than management.
They didn't think so much, they were not so complicated.
But everyone understands that digging treasure is defeated, fiasco!
Although the distance statistics are the entire platform data, not Wanjia.com.
But the entire platform surpassed the digging treasure nearly a hundred times, this gap is simply intolerable and to make up.
Ma Yun didn't speak, and after glancing at the crowd, he said in a while: "It's a bit of a bone to lose or lose!"
Crying, there is nothing to cry, and we are not undefeated.
At least a little bit we are happier than Li Dong. He is still moving bricks in the snow, but we are sitting comfortably here blowing the air conditioner and eating supper.
Later, look at the live broadcast of his brick move, which is pretty good.
What's more, this is just the beginning. If Li Dong can't support it, we will not have a chance to counterattack!
Everyone's mentality is calm and some ~ EbookFREE.me ~ One failure can't prove anything. "
Ma Yun simply said a few words, and soon left the office area.
...
It wasn't until everyone left his sight that Ma Yun shook his head slightly.
This time, Dibao was really disabled.
It's not performance, it's popular.
Even the technicians who don't think much about it are desperate and are thinking about whether to leave Ali ...
What about the management?
What about those shareholders?
I am afraid, this time, they are more anxious than they are, and more anxious!
"18 billion ..."
Ma Yunnian snorted, and his expression was a little complicated. This result seems to be a bit desperate.