Chapter 1672: Means soft

Ben Thanh.
One morning passed quickly.
Li Dong, who returned to the delivery point, took a short break.
After drinking hot tea, Li Dong got up and walked out of the distribution point. Looking at the distance, he thought: "Is Qingniwa in front?"
Someone immediately replied: "It's Qingniwa."
"Where is the big business headquarters?"
"Yes, Qingniwa not only has the headquarters of Dashang, but also there are shopping malls, supermarkets, and the headquarters of Dashang shares there.
In Qingniwa, because of the big businessmen, the prosperous business district of Bincheng now formed ... "
Li Dong said with a smile: "I have come to Bencheng and haven't visited President Niu.
Find out if there are any courier items over there. I will send them over and take a look at President Niu. "
As soon as these words came out, there was not much reaction from afar, but the media that followed had been excited!
Go to the big business headquarters!
Is Li Dong declaring war?
In other words, his big move is about to begin!
Many reporters didn't sleep at all last night, and Li Dong made up for a few hours, but they were afraid that they would miss the big show, so they came here early in the morning and waited.
I ran around with Li Dong in the morning, but nothing happened.
This made many people feel a little disappointed. At this time, when they heard that Li Dong was going to Dashang, the reporters who had just taken a break all ran into the car.
Looking at the excitement of these reporters, Li Dong laughed and said: "I'll just visit my friends. Do I need to be so excited?"
Qi Yunna, who had just arrived shortly, was bloodshot at the moment, and Wen Yan frowned slightly: "Mr. Li, has the group moved again?"
Li Dong shook his head and said with a smile: "No, shares in the secondary market are not easy to buy, and prices have risen too fast.
Big business is now fiercely competing with us, so let go first.
I simply went to visit Mr. Niu. After all, I was by the side. If I didn't go to see it, others thought I would lift it.
See if Dashang has any trouble to solve, I am a person who is willing to help ... "
No one listened to him, Qi Yunna did not listen, and immediately said: "Then I will prepare, I will accompany you later."
"what are you going to do?"
Li Dong glanced at him and said with a smile: "Don't be fanatical and bully.
I'll take a look at it and come down with a few words, you don't have to follow. "
With that said, Li Dong looked at the time and said, "It's just right, it's time to eat, and see if I can rub a meal."
He said that the delivery point had already prepared the courier for him.
In fact, it means the same thing. Li Dongneng was able to work with everyone last night, and he came over in the morning. In addition, the performance of the mall is excellent. Now the express delivery is full of energy.
Even if Li Dong didn't send it with him at this time, the employees on the logistics side would not have much opinions.
The most difficult thing is actually last night.
After getting used to it, and doing it today, many people feel less tired.
...
Big business headquarters.
The atmosphere of the big businessmen these days is a bit tense.
Even if the front desk knows that the executives are not in a good mood these days, do n’t provoke them.
At the moment, on the first floor of the building, the two receptionists were chatting in a low voice.
While chatting, I suddenly saw a security guard at the door rushing in some panic. Before the two had time to ask questions, they heard the security guard nervously speaking to the intercom: "Boss Lee from afar!"
Not only did the security guard nervously report to the superior, but employees outside or inside the headquarters of the big merchants also panicked.
Many people hurried into the building and relayed the news to each other that Li Dong was here!
At this time, Li Dong suddenly came to Dashang headquarters, which made many people panic.
...
Outside the door.
Watching the crowd disperse, Li Dong smiled and said: "Am I so scary?
I do n’t eat people, I come to deliver the courier, and they all run so fast. What? "
The people behind him were slandering, and you came to the headquarters of others in good manner, and it was strange not to be nervous.
In the past few days, I have been buying shares of the other party from afar, and the shareholding ratio is getting higher and higher. I'm afraid the big business is here.
But at this time, Li Dong pro suicide came to the door, these people naturally panic.
Li Dong didn't care about these things and entered the building on his own.
When he walked to the front desk, he looked at himself with a dumb expression on both front desks. Li Dong grinned and said, "Send the express, can you go upstairs?"
"Li ... President Li ..."
The two hurriedly greeted each other, and then somehow overwhelmed.
Li Dong said with a smile: "I'll go up to see your President Niu, maybe I will come back later, you will be a distant person, it should be fine to go upstairs and see?
"This……"
The two were still a little ignorant and didn't know what to say for a while.
At this time, the front desk phone rang.
The girl next to the phone hurriedly answered the phone, and then nodded quickly: "Okay, I know."
Hanging up the phone, the girl hurriedly said: "Mr. Li and Mr. Niu are waiting for you."
"Thank you, then I went up."
Li Dong said, put the courier down, and smiled: "Trouble to sign for me, too many big businessmen, I will not go one by one."
"……it is good……"
The two front desks were almost in a sleepwalking state and watched Li Dong leave.
Not only them, but in the entire first floor hall, everyone was quiet, watching Li Dong enter the elevator.
Until he left, there was a sudden gasp in the hall.
Immediately afterwards, the voice of discussion continued to sound.
The media reporters who followed Li Dong were impatient, but when Li Dong went up, they couldn't keep up.
No way, everyone had to wait upstairs.
By the way, interview the employees of Dashang to collect some materials.
...
Office of the Chairman.
Several executives rushed to Niu Gang's office almost as quickly as possible.
As soon as he entered the office, the president of Dashang hurriedly said: "Chairman, Li Dong is here!"
Niu Gang frowned and said lightly: "Come and come, what to do in a panic!
He came, but I was calm. "
Niu Gang was indeed calm. For the past two days, Li Dong was beside him, but he didn't pay any attention to the big business, and he was terrified in his heart.
When he knew that Li Dong was coming, he was not nervous anymore, and he recovered his former calmness.
So far, if Li Dong has any back-hand, he can't prevent it.
It ’s not as good as saying it in person, but it ’s better.
After finishing his clothes a little, Niu just got up and said, "Go, go to the reception room to receive him."
Everyone saw Niu Gang calm and calmed down a little, and followed Niu Gang out.
...
They had just reached the elevator entrance, and Li Dong also came out of the elevator under the leadership of Dashang staff.
Niu Gang's eyes fell on Li Dong, and Li Dong also looked up at him, and then smiled: "Mr. Niu, don't you bother?"
Niu Gangdan smiled and said: "Mr. Li is here, and welcome is too late, how could it bother you."
"It's a bit awkward. In fact, I wanted to come over and talk with President Niu last night, but it was too late to come yesterday."
Li Dong laughed and greeted several other executives one after another.
Seeing that Li Dong didn't need to introduce himself, he shouted everyone's surname directly, Niu Gang could not help frowning.
After a few words from both parties, Niu Gang resumed his smile and said: "Mr. Li, go sit in the reception room."
"Okay, I just happen to be lazy to steal. I have to continue to deliver the courier in the afternoon. It is sometimes not easy to be a business."
Li Dong sighed and said, "I'm still young and I feel tired. President Niu is older than me, sometimes I admire you.
Actually, I think, at this time, President Niu, maybe you should also relax a bit, so hard, how tired. "
Niu Gang said quietly: "It's good to get used to it. After doing it for so many years, I'm used to this kind of life.
It's really about to let go suddenly, that's even more uncomfortable.
Since people live in this world, they always have to pursue something, what does Mr. Li think? "
Li Dong agreed with his face: "This is the reason. I was thinking before, would President Niu always feel that he is getting older and have the thought of retreating behind the scenes.
Now President Niu said this, but I feel relieved.
In the future, the northern market also hopes that cattle will be more troublesome ... "
Niu Gang frowned, and others looked at Li Dong, his face not very good-looking.
Li Dong didn't look at them, but he smiled and said, "I'm serious, don't worry.
This time when I came to Dashang, I just wanted to talk to everyone.
I believe that when I finish talking with you, some things will actually come to fruition. "
"Wait and see!"
Niu Gang returned four words, and then went without a word, taking the lead to the reception room.
...
After entering the reception room, Li Dong did not need to be greeted by others.
Finding a seat and sitting down, Li Dong looked at the opposite Niu Gang and said with a smile: "Mr. Niu, I came here this time, in fact, I want to turn it into a jade silk. Everyone talks calmly.
These days, far away and big business are not too happy, but let others see jokes. "
Niu Gang said in a deep voice: "Mr. Li, just say something.
As I said before, big businessmen welcome investment from afar, as well as anyone and any business.
But big business is big business of big businessmen, this will never change! "
Li Dong laughed: "Niu always feels a little restless, in fact, there is no need for everyone to be hostile to me.
As the leader of the retail industry, in fact, Yuanyuan hopes that all retail enterprises can develop better, and Huaxia's retail industry develops better.
Buying shares of big merchants from afar does not mean that you have to be a big merchant.
Let's release them first.
Today I did n’t bring anyone, but I came by myself, just to be honest with you and to say a few words to you.
I think you should all know that up to now, the transaction volume of Yuanfang Mall has reached 60 billion!
The strength of the remote line is probably beyond everyone's expectations.
Big business last year, total sales were less than 80 billion.
Today one day, the distant mall sold the goods of Dashang for more than a year.
In fact, from this point of view, the offline retail system is not far away from the impact of e-commerce.
Next, some physical stores, closing stores, and layoffs are almost inevitable.
The golden period of offline retail, taking today as the node, I am afraid it will go downhill next. "
Everyone frowned slightly, and Li Dong smiled: "Why, do you think I am not right?"
Niu Gang said lightly: "Even if it is so, offline retail will not die."
"It's not going to die, this is inevitable." Li Dong smiled and said: "But the bonus period has passed. Next, the days of offline retail are sad, that's for sure.
Costs are rising, profits are declining, and a large amount of investment is required to transform the current system, which is also necessary.
At this time, offline retailers must change.
How to change?
In fact, the offline retail companies want to turn, there is not much road.
First, do online yourself, like Surin, do your own online business, and do O2O integration.
But this way is not so easy.
Surin is considered to be the earliest batch of retail enterprises in the industry, but now you look at, what has Surin achieved online?
Online is not so easy to do, it does not mean that simply building a platform, the product is enough to go online.
Unique confirmation of multi-end consumers, unified price, real-time inventory, channel coordination, sales analysis, logistics and distribution ...
These are the logic behind the combination of online and offline.
Surin can't do this, nor can big businessmen. At present, only the industry can do it from a distance.
Compared with Surin, big business has more disadvantages.
If you did online a few years ago, you now have a foundation and hope.
But I ’ll do it now. It ’s ugly. Who will recognize your online platform?
No one will recognize it!
Everyone knows that the distance is the largest supermarket online and the most trustworthy supermarket.
You do n’t have any experience in this area. You do it yourself. It does n’t make any sense except to waste money.
But if you can't do it online, and you will experience shocks offline, I'm afraid the future of big business will not be too good.
Second, transformation, to high-end transformation.
At present, many companies do this.
After the impact of low-end and mid-end brands, many people feel that taking the high-end route may be the way out.
But everybody knows people, it should be clear, if you want to be high-end, you have to make good choices.
If you do n’t do your best to transform, you might get results.
If it is only done as an aid, the effect is not as great as imagined.
Moreover, e-commerce in the distance is not a treasure, and treasure is synonymous with low-end in the eyes of the public, but the distance is not.
The current O2O route of Yuanfang is quite successful. In the eyes of the public, there is no difference between Yuancheng Mall and Yuanfang.
At this time, the distance is no longer low-end, and the high-end version can also be done online.
... "
As Li Dong's voice continued to spit out, everyone did not interrupt, some thought, some frowned.
I do n’t know how long it has passed. Niu said slowly: "How can I know that Big Business will not succeed in the transformation without trying Li?
Surin's failure does not mean that big businessmen will also fail. "
Li Dong grinned: "Failure is inevitable because there is a distance.
When our online channels in the northern region are well laid and the logistics system is well developed, Wumart will be the pioneer to enter the northeast, and subsequent investment will increase, and big business will not succeed. "
"Li is always threatening us?" Niu Gang sneered.
With a helpless look on his face, Li Dong shook his head and said: "It's not a threat, but to be honest. Niu always understands people and should know that all I'm telling is the truth.
Before I changed it, I said it in vain.
But when the financing is successful, everyone should understand that I don't have to scare anyone.
When the distant place does not worry about capital, when it does not worry about talents, when it does not think about profit ...
By this time, many struggles are actually unnecessary.
I came here to find President Niu, and I never thought of using this mouth to put Dashang under his command and let Dashang raise his hand to surrender. I believe President Niu is not that kind of person.
I just clarified some facts and made it clear.
President Niu is not reconciled now, and there is nothing more than a ray of hope.
First, I hope Ali will not collapse, and Treasures can continue to create competition for us online, so that we cannot concentrate on it.
But starting today, the distance will no longer be concerned about digging up treasure.
As for other platforms, I don't care much. Whether it's a treasure hunt or a recently popular JD.com, it won't have any competitiveness in the distance.
If we still have a lot of loopholes, then they can take advantage of it.
But when we make up for these loopholes, unless the distant place finds itself dead, otherwise, no one can let the distant place fall.
So this point, Niu always need not think about it.
Secondly, I hope that the southern side can delay the distance and let the distance invest a lot of manpower and material resources.
Give the big business a breathing time and continue to operate in the north, should cattle always think about this? "
Niu Gang was silent for a moment, then nodded and said: "Yes, China Retail is not a big company in the distance, and big business has been taking root in the north for a long time.
Even if you want to fight, it is not so easy to replace it.
Not to mention the fierce competition in the southern market, several enterprises are strong, and it may not be possible to afford them in the distance.
Your current investment regardless of cost, competition, but the overall strength of a distant place, may not be stronger than them.
Waiting for a while, and dragging to the end, it will only be far away! "
When Niu Gang said this, his eyes were sharp: "It's not unreasonable to say that distant places are not good at protracted wars!
The distant system is messy, almost all of you are supported by Li Dong alone!
But when God made mistakes, he dragged them down and dragged you to Li Dong ’s mistakes.
Also, if you are accustomed to the distance of victory, as long as you are stuck for a long time, everyone will lose faith in you!
More than your employees, including outside investors.
So I never thought of defeating you, as long as it drags you to exhaustion, to the distant exhaustion, and all investors lose confidence in you, that is the victory of big business!
Long-term unprofitability, the industry cannot expand, and the scale is still compressed. Mr. Li, what do you think of the distance from then? "
Li Dong laughed and said: "I don't know, it may be very bad.
Maybe worse than you think.
Imagine, after all, just imagination, the facts will not go according to your ideas.
Many people hope to delay my footsteps, hoping to keep going until I can't hold it, but in the end, it will never be me.
The competition in the South is almost over. "
Li Dong's last words made Niu Gang sit up straight!
Not only him, other executives turned their attention to Li Dong, his eyes full of consternation.
Li Dong didn't continue to say that, and said, "Not only the South, but the North, in fact, I think it's time to end.
On the big business side, I hope that the means of entering the Lord will be softer, not too violent.
Dashang and Guomei are actually different. Guomei has been going downhill, and the family mark is too strong, so my means of entering Guomei is very violent.
Treat big business, treat big business team, I think we can use softer means and more reciprocal means to take over.
Another point is that the big business system is also different from Guomei.
The people present, including President Niu, were actually born as professional managers. This does not mean to detract from you.
What I mean is that Dashang does not have too strong personal imprints, including President Niu's personal imprint. I think it should not be too strong.
At this time, it was just to replace the largest shareholder. Is there really too much difference for you?
After the merger and acquisition of a big business, apart from some infrastructure construction, online channel laying, supply chain, logistics, etc., the company has made some improvements in investment, management, including operations, and the changes will not be too great.
In fact, I came to talk to everyone, but I also hope that you can accept my views more easily.
Actually ... "
Li Dong lightly laughed: "Actually, if I really want to forcefully win a big business, I'll be fine.
Can be forced to win, just like Guomei and Carrefour now, leaving us a lot of sequelae.
At this time, I hope it is your willingness to integrate with the distance. "
Niu Gang frowned: "Mr. Li said he won it by force, and he said Maoye's side?"
Li Dong laughed and said: "Maoye counts part, not all.
Actually, Ben Tsang State Businessmen have approached me ... "
"what!"
Everyone was shocked that Bincheng Guoshang was the second largest shareholder before, holding 8% of Dashang Retail's shares.
If according to what Li Dong said, the other party took the initiative to find Li Dong. Once Li Dong won the other party ’s shares or received support from the other party, plus 5% on Maoye ’s side, the equity held on the far side reached 28 %.
At this time, the distance can completely dominate the big business.
Niu Gang's eyelids kept beating, and he heard Li Dong say again: "But I don't mean to force myself into the Lord. The twisted melon is not sweet.
The big business can make such achievements, which can be valued from afar, not because of the big business itself.
It ’s your system, including big businessmen.
The store doesn't need that much in the distance.
The key is to understand the people and teams of China Retail and the team of the northern retail market.
For the north, as President Niu said, the distance is actually not very familiar, nor how to cater to this market.
Therefore, what I want more is not the store system, but the entire big business system.
And the reason why I did not accept the support of Bincheng State Businessmen, do you know what I considered? "
Everyone looked at him one after another, and Li Dong smiled and said: "If you pay, you naturally hope to get a return.
Bincheng State Entrepreneur, hoping to get a greater return, so I chose to support me to enter the big business.
But in my opinion, since the country has retired and the people have advanced, then don't go any further.
Once I accept the help of the other party this time, the follow-up will be very troublesome and I will pay more.
Less than a last resort, I do not want this to happen.
So I hope that it is the existing teams, not others, who support me.
After a large company enters the big business, the big business brand can be retained, and the existing management team will only fine-tune and not move.
Yuanfang helped big merchants set up online channels and invested capital to upgrade and renovate existing stores, which is more modern.
Others such as logistics, warehousing, and supply chain will be supported from afar.
With a distant background, big business will only develop better and better, not worse.
Your treatment will only be better than now, not worse.
Except for President Niu, I think other people have no reason to object.
As for President Niu ... "
Li Dong glanced at Niu Gang and said with a smile: "Mr Niu, Qi Yunna's current position can be kept for Mr Niu.
If Niu always feels inappropriate, we can talk slowly.
But it ’s really because of Niu who alone has delayed the integration of both sides ... "
Niu Gang's face was a bit ugly, he didn't take Li Dong into consideration, but looked at others.
At this time, the others were silent. Those who were seen by Niu Gang also lowered their heads to write and paint, and refused to face Niu Gang's eyes.
Niu Gang jumped in his heart, and then there was some anger and disappointment.
Li Dong only said a few words, these people were so tempted and compromised so easily!
Obviously, the conditions offered by Li Dong make these people feel acceptable and can accept large-scale businessmen from afar.
But did they forget that in the end these years, who is in charge of the big business and let the big business become glorious? Is this what Li Dong hopes to take over the big business peacefully today?
If big businessmen are like Guomei and Wumei, will Li Dong talk so well?
Why have these people considered themselves!
Niu Gang suddenly felt a bit empty in his heart ~ EbookFREE.me ~ Is this the big business for which he has fought all his life?
...
When Li Dong walked out of the big business, he couldn't help shaking his head, seeking benefits and avoiding harm. This is human nature.
The distance is no longer the distance in those years.
Li Dong is no longer Li Dong of those days.
Some things are often so simple, which is why Li Dong doesn't think it is too challenging.
After Ali became bigger in the later generations, it was so simple and so simple to switch from online to offline.
How many of the giants in the retail industry dare to refuse?
Not to mention, at this time, the distance is actually stronger than Ali.
At this time, Li Dong personally came forward to open the terms and choose a compromise, which was almost inevitable.