Chapter 52: Longsheng Supermarket

Since returning from eating that day, the 351 dormitory has changed a little bit compared to before.
Xu Chen has less time to play games, often pulling Zhang Hao to go to the girls ’dormitory.
Li Dong didn't care at first, until Meng Qiping told him that Xu Chen was pursuing Huang Shanshan, Li Dong did not wake up.
Although Li Dong was not optimistic, he blessed him a lot, hoping that Xu Chen would get what he wanted.
Wait until the end of the welcome party on the evening of the 30th, Xu Chen became silent, and Li Dong realized that something was wrong.
Because Qin Yuhan received a call at night, Li Dong did not go to the party.
But from the mouth of Meng Qiping who returned to the dormitory later, Li Dong learned the reason.
It turned out that Huang Shanshan also had a singing performance at the evening party, and in the end, she beat the heroes, even Bai Su ’s piano music was pressed down by her, and won unanimous praise from all over the school.
Huang Shanshan was originally good, and Bai Su was also in the middle.
When she came to the stage, many senior seniors swarmed up. Even the rose Huang Shanshan received soft hands. Of course, the same treatment also includes Bai Su.
Originally, it didn't matter. The beautiful female growth was chased by people. It's too normal to watch Li Tie.
The key is that Huang Shanshan and a sophomore handsome senior seem to know each other. Not only did they receive the roses from others, but they also happily asked them to send her back to the dormitory.
This time, Xu Chen, who secretly follows, is sad.
Li Dong shook his head slightly after hearing this, and it was also impossible to do it. People could not help it if he wanted it. He could n’t help it. He could n’t beat mandarin duck.
Not to mention that he doesn't care about blending such things now.
Tomorrow is eleven. The school is on holiday. There are many things in Qingyang and Longhua waiting for Li Dong to deal with. He has no time to comfort the injured Xu Chen.
……
October 1, Li Dong boarded a car back to Dongping early in the morning.
Yang Yun came to pick up the station. Sun Tao is currently in charge of work in the downtown area of ​​Qingyang, but is not in Dongping.
Seeing Yang Yun, Li Dong thought of Qin Yuhan.
Qin Yuhan did not go home this year during the National Day, originally intended to let Li Dong go to Beijing to see her.
But Li Dong still has a lot of things to deal with. There is no way, so he has to postpone the time to go to Beijing.
After seeing Yang Yun, Li Dong didn't take too much politeness, and asked directly: "How are the decoration of several branches in Heping, Nanping? Have you encountered any trouble?"
Although there is usually telephone communication, there are some things that are not clear on the phone.
"Everything is going well. Mr. Sun is planning to open four branches at the same time in December. Now, the progress on Qingyang may not be able to keep up, and Mr. Sun is supervising."
Although Yang Yun has always been in the financial field, Sun Tao is often out of the shop recently, and Dongping is almost entirely responsible for her, so it is also concise to talk about these things.
Li Dong nodded, and the four branches opened at the same time or he and Sun Tao had a good discussion, just to create momentum.
"What about Dongping?"
Originally asked Li Dong casually. After all, Dongping has been developing well and there should be no problems.
But Yang Yun hesitated for a moment, until Li Dong stopped and looked over, Yang Yun said: "The situation is not very good."
"what happened?"
Li Dong frowned, Dongping was the key. At this stage, not only the branch in Qingyang was waiting for Dongping's blood transfusion, but Longhua also counted on Dongping's support.
If something goes wrong with Dongping and the payment is tight, Li Dong ’s layout in Pingchuan can be defeated.
"Another supermarket opened on North Street, which had a certain impact on the business in the distance."
Li Dong was lost in contemplation, and it seems that history is back on track.
The first supermarket will appear in the 11th Dongping this year in my memory. Although I have been one step ahead of myself, I have not been able to change history.
But Li Dong quickly reacted. Today is 11th. If the other party opens today, it will not affect the distance so quickly.
"When did that supermarket open? Is it a thriving supermarket?"
Yang Yun was a bit surprised by Li Dong ’s reaction, but he still replied: "Having been open for half a month, the supermarket is not called thriving, it is Longsheng supermarket."
"Half a month, uplift ..."
Li Dong murmured, the memory still changed.
Was originally not like this. The prosperous supermarket was gone, but there was an uplift.
Li Dong is not in a hurry to go home, let Yang Yun take him to see the newly opened supermarket.
……
The same place, the same sign, but the supermarket name changed.
Changed not only the name, but the boss was not the original boss, but a person Li Dong didn't expect and was reasonable.
Feng Bin, Feng Jinsong's father, Dongping's premier rich man.
Feng Bin is expensive and has a wide network. It is normal to know that supermarkets are making money.
Li Dong didn't enter Longsheng Supermarket, he stood across the road and looked at it for a long time.
"The other place is not as big as me, the decoration is not as good as me, the popularity is not as good as me, why does it affect the distance?"
Li Dong was silent for a long time, and suddenly asked aloud.
Yang Yun paused for a moment, and was about to speak, and listened to Li Dongdao again: "How much business is far away?"
"In this half month, nearly 30% less!" Yang Yun quickly replied.
"30%!"
Li Dong's voice increased a little, but thinking that the woman in front of him was not just her own employee, she pressed her anger and asked, "How come there is so much less?"
The area of ​​uplift is no more than 500 square meters, less than one-fifth of the distance.
Coupled with the fact that the distant place has already opened the market, with its reputation, it should not be robbed of so many businesses.
"Longsheng is fighting a price war with us. For the same commodity, his price is 5% lower than ours."
Yang Yun was relieved after speaking, not for other reasons.
As for the price war, this thing has advantages and disadvantages, Li Dong does not pay much attention to it.
The price of the goods in the distance is not too high, and the purchaser is directly supplied by the general agent, which is definitely much cheaper than other small supermarkets.
Longsheng is not a big place. Only those second- and third-level agents can supply him. The purchase price is more expensive than the distant place, and the selling price is cheaper than the distant place.
To say that the distance has a profit ratio of 15%, Li Dong suspects that the upswing may not even have 5%.
But it can't be left unattended, plus Long Sheng or Feng Jinsong's family, Li Dong will not ignore it.
When asked, "How is the membership card system done?"
"It has been debugged almost. It was customized by Mr. Sun to go to the capital to find a large company, which is no worse than other large supermarkets in China."
"it is good!"
Li Dong was very satisfied with the speed of Sun Tao's work, and it was not long before he started talking about the membership card system.
Originally, there was only one store in Yuanfang Supermarket. Li Dong had not thought about developing a membership card. Now that there are many branches, the membership card system will naturally be opened.
Is not only a simple membership card, but also a shopping card, but it is a real killer.
Li Dong still remembers that when the shopping card first appeared, it was called a fire!
Whether it is a gift or a trustee, a large denomination shopping card is essential, and the welfare issued by the company is also based on the shopping card.
Li Dong heard friends say that there was a supermarket in his city that was not too big, and the value of the shopping card sold in one year was equivalent to one hundred times the sales!
Of course, far away must not sell so much. After all, far away sales are nearly ten million a month, one hundred times is one billion, and Dongping ca n’t afford it.
"Manager Yang, how long will it take for the membership card to be launched?"
Yang Yun hurriedly said: "The internal debugging is almost the same. If it is urgent, it will be tomorrow."
Li Dong was more satisfied and said: "Then tomorrow, take advantage of the promotion of the membership card during the National Day."
"Also, for the time being, only three types of shopping cards, namely 100, 500, and 1000, are launched. First, a trial market response with a total price of one million will be launched. In addition, another 200,000 shopping cards will be sent to various government departments. Tell them to help try it out. "
Although Li Dong doesn't like dealing with the officialdom ~ EbookFREE.me ~ It's humanly understandable.
Far distance supermarkets can't conceal money from others, Xiao En Xiaohui's sending out a little Li Dong doesn't care, as long as there is less trouble.
Yang Yun jotted down Li Dong's words one by one and asked again: "That upside ..."
Li Dong is speechless, but Yang Yun's vision is not long-term enough.
But when the mother-in-law asked, Li Dong explained patiently: "The launch of our membership card and shopping card is not much different from the price after the discount. You said the same price, are you willing to go to the promotion or a distance? "
"Distance ..."
Seeing Li Dong staring at herself, Yang Yun said disgustingly. In fact, she wanted to say that if she herself, it doesn't matter where she goes.
Li Dong saw her insincere words, but no longer explained.
Membership card launch is not only a discount, but also increase customer stickiness, which is one of the enduring magic weapons of those big supermarkets.
Longsheng even if you want to make a membership card, I am afraid that it will not be worth the gains. The original profit level is not high. If you launch a membership card, you will have to lose money.
But if there is no membership card to bind customers, there will be a lack of a central customer base. Once the remote force is exerted, the upswing cannot last long.
What Li Dong has to do is to defeat the upswing. Isn't Feng Jinsong rich? When the upswing is down, even if he can't shake the roots of Feng Bin, he will lose a lot. Know that the supermarket has invested a lot in the early stage.
Although the upswing is not far away, I am afraid that the initial investment is not less than 500,000.
It would be better if Feng Bin did n’t close the door and hold it hard. If you open one more day, you will lose money. Li Dong has this confidence that he will rise up and die ~ EbookFREE.me ~ Welcome all readers to read, the latest, fastest, The hottest serial works are available at ~ EbookFREE.me ~ mobile phone users, please read them.