Chapter 53: The wolf is coming!

On October 2, Yuanfang Supermarket launched a membership card system.
With several elements such as free application, discounts, and accumulated points for gift exchange, Yuanfang Supermarket has launched a massive publicity work.
Newspapers, outdoor advertisements, leaflets, students walked through the streets holding supermarket slogans ...
The multi-pronged propaganda method made Yuanfang Supermarket once again become a talk after Dongping people's meal and tea, and the crowd on the day of opening also reappeared in front of the supermarket.
On the 2nd day, there were more than 800 membership cards, and the shopping cards launched at the same time were also very popular. More than 36,000 yuan were sold on the first day.
October 3rd, the news that the shopping card can be repurchased in cash at 10% off the original price also spread.
More people came to buy shopping cards that day.
And the first day is different from housewives as the mainstream, there are many more men on this day, and the handwriting is also larger than those of housewives, and there are many tens of thousands.
Looking indifferently, Li Dong can see the origin of these people at a glance, most of them are local businessmen in Dongping and logistics personnel of some government agencies.
That night, the supermarket carried out an inventory, processed nearly 1,000 membership cards, and sold more than 180,000 yuan in shopping cards.
……
As of the evening of October 6, Yuan supermarket has handled more than 5,700 membership cards, and the total value of shopping cards is nearly 800,000.
5,700 membership cards, equivalent to 5,700 families choose a distant place, as long as the far-end supermarket services and prices are in place, these people are the loyal customer base of the distant place.
As for the shopping card, excluding the 200,000 sent out, all the million shopping vouchers launched in the previous period were sold out.
These shopping cards will not be circulated in supermarkets very quickly, or even become a currency in disguise, and may never be used in supermarkets.
This is equivalent to more than 800,000 liquid funds on hand at Li Dong, and this is just the beginning.
Li Dong believes that by the end of the wave of gift-giving at the end of the year, it will not be difficult for the shopping card to be sold.
The introduction of membership cards and shopping cards, the additional effect is that the supermarket turnover reached a new high.
In the six days of National Day, the total sales of Yuanfang Supermarket exceeded 6 million, and the average daily sales exceeded 1 million!
……
On the evening of the 6th, Li Dong saw Sun Tao who hurried back from downtown Qingyang.
Sun Tao is darker and thinner than before.
Li Dong was a bit sad when he saw that people have been together for a long time and always have feelings.
Sun Tao used to be a professional manager in his eyes, but Li Dong now regards him as a real partner, and he can't help saying: "Son, you don't have to do anything, we have recruited so many people, not let them have a meal!"
Sun Tao smiled, slightly tired, said: "Mr. Li, I am enjoying it."
Is on the one hand the incentive to pay dividends, on the other hand is a sense of accomplishment, an unparalleled sense of accomplishment!
Distant supermarkets have grown, and his Sun Tao is an indispensable part!
Forget about this topic, Sun Tao asked back: "Are you leaving tomorrow?"
Seeing that Sun Tao did not want to discuss this topic, Li Dong had to let it go and nodded and said, "Leave tomorrow morning."
The National Day holiday is almost over, and the shopping mall over Longhua must be settled as soon as possible. Li Dong had to leave.
Sun Tao was silent for a moment, but hesitant to say what he wanted to say.
Having come down several times, Li Dong also saw that Sun Tao had something to say and said: "Brother Sun, what is it that makes you so embarrassed?"
Sun Tao frowned slightly, without first talking about the topic, but asked: "How is the uplift over there?"
Li Dong doesn't force him when he sees that, if something really happened, Sun Tao would definitely talk to himself.
Seeing him mention the uplift, Li Dong dismissed and said: "Recently, they have lost more than half of their business. The disease of scabies is gone, there is no need to pay too much attention."
A series of actions in the distance completely defeated the upswing. Previously, they played a price war and could barely compete with the distance. Now that the membership card is out, the upswing has no power to fight back.
If Li Dong didn't want to drag the upswing, as long as there are several promotional offers, it is not too difficult to completely defeat the upswing.
Sun Tao didn't actually see Longsheng in his eyes, otherwise he wouldn't even mention Li Dongti before.
After the question, Sun Tao was silent again.
Li Dong looked straight and frowned, dissatisfied and said: "Son, if you have anything, just say that the procrastination is not like you."
Sun Tao took a deep breath and said righteously: "Mr. Li, China Resources already holds Su Guo!"
Li Dong raised his eyebrows, and just wanted to say what this had to do with him. He suddenly remembered the memories of future generations in his mind, and immediately paid attention to him: "Suguo is going to enter Jiangbei?"
"Correct!"
Sun Tao looked very heavy and said: "I am not worried about other large supermarkets entering Jiangbei, I am afraid of Su Guo!"
"Their target market overlaps with the distance. The" wolf tactics "proposed by Ma Jialiang is very marketable. What they like most is to intensively open stores in the regional market and do business through the business circle, so that competitors have no way to go ..."
Sun Tao said a lot about Su Guo, some of Li Dong ’s previous lives had heard of it, and some were only gossips circulating in the industry.
The focus is not on China Resources Holdings Su Guo, nor on Su Guo's foray into Jiangbei.
What really makes Sun Tao frown is that Su Guo ’s strategic goals are the same as those in the distance, and they are all aimed at small and medium-sized cities or even rural areas.
The county-level city in Jiangbei was almost a blank area for large supermarkets. The reason why it can develop in the distance is because there is no competitor in Dongping.
Whether it is Wal-Mart or Carrefour, their target markets are high-end crowds and large cities.
Ke Suguo is a civilian supermarket, which is specially developed in towns, communities, and county towns. It is a common method for Suguo to have bargain shops, convenience stores, and community stores in the lineup.
In this way, the distant place has the biggest competitor in Jiangbei, because the distant place is now taking this road.
Before Li Dong was not in a hurry, because other large stores in Jiangbei did not look at the township and county, he had time to develop.
But now the wolf is here!
Su Guocai is very generous and cannot be whispered from the distance. Once the distance and Su Guo compete, there is almost no advantage at all.
"No, where did you hear Su Guo's entry into Jiangbei?"
Li Dong thinks it still feels wrong. The coverage of Su Guo in the previous life was in the area of ​​Jiangsu, Anhui and Henan, and Jiangbei was not their target area.
And he remembered that the first Suguo supermarket in Jiangbei in the previous life was opened in 2008. At this time, China Resources just acquired Suguo. It seems that it is not suitable for such a big move.
Sun Tao listened to Li Dong's remarks, and was somewhat at a loss, saying: "The industry is so spread."
He was originally a vice president at Carrefour, with extensive contacts and more information than Li Dongling.
"Will it be a smoke bomb?" Li Dong wondered.
Sun Tao pondered for a moment, and thought about it: "It really has the possibility, otherwise the news will not spread so quickly, at least Qingyang did not hear that Su Guo has opened a store."
Hearing that there was no Su Guo store in Qingyang, Li Dong combined the memory of the previous life to determine that the message should be a smoke bomb, but he did not know whether it was Su Guo himself or someone else's guess.
But even smoke bombs, Li Dong had to pay attention.
Su Guo is not coming now, but sooner or later there will be a day.
The only store in the distance is Dongping, which is weak compared to Su Guo's behemoth.
Want to occupy a market in Jiangbei's retail industry, and sooner or later will have to meet those large supermarkets.
Time, the key is time.
Originally won the Longhua shopping mall, Li Dong also felt that the pace was too big, ready to slowly.
It seems that the pace is still not big enough. Su Guo can open hundreds of stores in Jiangbei within a year, and the distance will develop at this speed, and it will not be comparable to others in 100 years.
"Brother Sun, I am going to renovate the Longhua Square right away, and will open it before the end of the year!" Li Dong's eyes were firm, and he had made up his mind.
Sun Tao saw it, UU reading www. uukakanshu.com pondered for a moment: "Are you going to use the funds over the shopping card?"
"Correct!"
"What if a shopping card run occurs?" Sun Tao reminded.
Shopping card run is not without, some small supermarkets have broken the capital chain because of the shopping card run, and finally closed the door.
Li Dong didn't care: "Three or five million decoration is enough. As long as a few branches start to make money, it will soon make up for the shortfall."
Sun Tao shook his head and disagreed, saying: "If you are not afraid of 10,000, you will be afraid of it. If the branch is not doing well, you can't achieve your ideal ..."
"Mr. Sun!"
This was the first time Li Dong was called General Manager Sun Tao when he was empty, and he saw Li Dongzheng saying: "I was afraid of wolves and fear of tigers, then nothing can be done! The distance now is not conservative and wants to be bigger , If you want to become the leader of Jiangbei retail industry, how can you succeed without risking! "
Sun Taoru was initiating, the sadness on his face gradually dissipated, and his eyes became brighter and brighter.
Become the leader of Jiangbei retail industry!
This is the first time Li Dong has stated his goals and the future direction of the distance!
Yeah, how can you succeed without risking, how can you beat those large capital well-stocked stores without risking.
If you want to accumulate, you will find that you have missed the best opportunity. The market is changing with each passing day. When the accumulation of the accumulation in the distance is completed, there is no room for survival in the market.
"Then what Mr. Li said!"
Sun Tao speaks eloquently, he no longer recovers from his previous tiredness, and starts to renew his spirit.
Although the distance is weak, their creators have ambitions and dreams will come true one day!
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