Chapter 815: Winner take all

Ma Jialiang lost his fighting spirit, and the outcome of this war was doomed.
If a company wants to rise, it may take years or even hundreds of years to operate.
But a company closes down, sometimes faster than you think.
Of course, Su Guo is not at the point of failure.
As one of the domestic chain giants, Su Guo has entered the top 10 of the chain industry for 7 consecutive years, and has entered the top 500 of China for 4 consecutive years.
Coupled with the support of China Resources and Sunan government behind them, even if they want to close down, others will not agree.
If you do n’t fail, it does n’t mean you do n’t lose.
Su Nan's battle is continuing, there is no concept of loss in the distance, and three forces are assembled to attack Su Guo crazy.
In this case, in order to maintain the normal operation of hundreds of stores.
Su Guo spends more than tens of millions of dollars every day in southern Jiangsu, and this is just barely keeping it running. Once in battle, the losses are even greater.
As of November 5, Suguo lost more than 100 million yuan in 5 days.
This does not count as the previous loss, and the total loss exceeds 300 million yuan.
The economic losses are only part of it, mainly due to morale and brand blows.
Last year, Su Guoguang's brand value was estimated by professional institutions to be more than 2 billion. This value was even greater a month ago. But now, Su Guoguang's brand value has fallen sharply.
In addition to brand value, influence, and market share, Suguo suffered heavy losses.
According to this situation, Su Guo will only lose more and more, and the brand value will be greatly reduced.
Compared with the Sunan market, China Resources values ​​the whole.
It's okay to lose a Sunan. If you continue this way, other foreign markets will suffer heavy losses.
Rather than cutting the meat with a blunt knife, it is better to cut the mess.
Under the accountability of the headquarters, under the pressure of Wanjia, and the internal panic, Ma Jialiang still failed to support it.
On November 6, Su Guo closed a store in Changshu.
The convenience store is not large, no more than 60 square meters, and the staff is only two or three people.
However, just because this convenience store went out of business, the entire retail industry became a sensation.
Suguo confessed!
How many years?
Since Su Guo's rise in southern Jiangsu, it is not that the stores have not been closed, but the southern market has never been there.
Even if it were difficult, Ma Jialiang continued.
But now?
Su Guo ’s first store was closed. This is not just a store, but also represents Su Guo ’s hegemony and ruling power in southern Jiangsu.
Now, Su Guo has given up this kind of domination.
Distant has laid a solid advantage in southern Jiangsu. I am afraid it is only a matter of time. Soon, Dingfang will soon take over the dominant position of Su Guo in supermarkets in southern Jiangsu.
...
The news that Su Guo's first store was closed soon spread to Jiangbei.
As soon as the news arrived, the entire distant building was overwhelmed with cheers.
Won!
Really won!
The giant in the eyes of distant people, Su Guo, who was exclaimed by Li Dong and Sun Tao at that time, was so defeated.
Surprise, excitement, shock, unbelievable ...
This is probably the feeling of the employees in the distance, which is incredible.
Su Guo, who dominates the top ten in the chain industry every year, has lost to a distance at home. Who ever thought of this result?
At first, everyone thought that it would be a blessing to be able to maintain a draw.
But now, not only is there not a draw, but defeated Su Guo in the south of Sunan, who can not be shocked.
...
In the office.
When Li Dong received the news, he was in a daze for a long time.
Did you win?
Although Suguo only closed one store, it was only a convenience store, but everyone knew that it was not that simple.
With the first one, there will be a second one soon, and with the second one there will be a third one soon ...
This was an avalanche-like collapse and the result was doomed from the first store closure.
There are too many meanings here. At least, Ma Jialiang lost his initiative in Su Guo.
Otherwise, according to his plan, the local market in southern Jiangsu will not be let out.
But his arms can't be thighed. Since Sunan has closed its stores and closed its business, even if it is a rectification, it is actually the same as the closure.
This situation shows that Ma Jialiang's control over Su Guo has disappeared.
In short, Ma Jialiang is just a migrant worker.
In the past, it was okay to bring benefits to China Resources, but now Ma Jialiang can't bring benefits to the other party. Naturally, how far is the kick.
In the China Resources system, Ma Jialiang is at most a middle-level manager.
It is true that he is Su Guo ’s chairman, but he still has CR Vanguard on his head, and there is a Hua Chuang on his head, which is the headquarters of CR.
Even above the headquarters, there are several layers of leaders.
In the past, Li Dong and Chen Lang said that the Wanjia family was only grandchildren in the China Resources system. According to this algorithm, Su Guo may only be regarded as a grandson.
Now for the overall situation, China Resources, let alone give up half of the Sunan market, how about the entire Sunan market?
Even when it is necessary, how can we abandon the East China market?
The retail industry is only a part of its industry, and its proportion is not too high.
Therefore, from the perspective of Ma Jialiang, the life and death of Ma Jialiang, to the highest level of China Resources, is only partially frustrated.
At this time, it is necessary for the brave men to break their wrists, and the province's long-distance expansion has spread to the entire retail industry.
While Li Dong was still in a daze, several other people in the office were whispering.
There was red light on everyone's face, and I finally won!
This war does not seem to last long, which is about two months.
But in fact, both sides have been spearheaded since last year.
The reason why they didn't turn their backs at that time was that they jointly resisted foreign-funded enterprises, and on the other hand, Su Guoxiao looked at the distance. I'm afraid Ma Jialiang had never thought that the distance would develop so fast, and even lost to the distance in the local market.
But no matter how long it took, they eventually won.
Yuan Chengdao talked for a while, and after a while Yuan Chengdao said: "Mr. Li, it seems that the victory is now decided, and then the time is up.
But since China Resources made the decision, I think this war will end soon.
Now is the time for us to enjoy the victory! "
The ultimate goal of commercial warfare is for the sake of interests. If there is no interest, how can the faraway place go a long way.
In order to defeat Su Guo this time, if the money spent on mergers and acquisitions is added, the total expenditure will exceed 3 billion.
Spent so much money, of course, not just for a reputation.
In the shopping mall, the big group's confrontation rarely shows up in the end.
China Resources closed its first store this time, it was expressing its position that Su Guo admitted defeat.
Next, Wudou turned into Wendou.
Everyone sat down calmly and talked about how to eliminate the follow-up impact, how the loser cut the land to pay compensation, and how the winner received compensation.
Since ancient times, it has been a winner-take-all.
Yuan Chengdao said, Li Dong was finally sober.
Shaking his head, Li Dong exhaled: "So how do you think China Resources will give in this time?"
"According to my speculation, it should be impossible for Su Guo to completely withdraw from the southern Sunan market. At least Jinling Market China Resources will not give up. As for other southern Sunan markets, it can be discussed.
We accept some stores in Suguo for reorganization and resource integration.
China Resources is probably the same, accepting the rest of the stores, I think that from now on, there will be no more Su Guo, only CR Su Guo in the world. "
Li Dong snorted: "It's a pity."
The others didn't say anything, but there was some disapproval on their faces.
Shopping malls are like battlefields, and victory or defeat is commonplace.
If Su Guo was defeated this time, it would be far away. At that time, Li Dong was probably sorry.
There shouldn't be too many companies that go bankrupt each year, and now Suguo hasn't gone bankrupt, and most of the market has been lost.
China Resources will not give up Su Guo, so is the southern Jiangsu government.
In this case, Ma Jialiang was the only one who suffered heavy losses.
However, the old man is not too young.
Although he has no Su Guo shares in these years, he has also received a lot of dividends and bonuses. The failure of the commercial war is somewhat different from the battlefield. At least he will not die, and he will not be beheaded.
Even if Ma Jialiang was fired, he would become a rich man in his second half of his life.
Counting around, everyone does not think it's a pity.
Li Dong also just sent his feelings, he was indeed a pity for Ma Jialiang.
You have to know that when Yuanfang was first established, his routines for operating supermarkets were almost all learned from Majialiang ~ EbookFREE.me ~ The rural surrounding cities that were just started, and later the wolf pack tactics, these were learned from Su Guo of.
He also used to dig Ma Jialiang's mind, and once quit fear of Su Guo to enter the Jiangbei market.
However, in a blink of an eye, this industry predecessor fell down, and the man who knocked him down could barely count half of his students as students who stole teachers.
Shaking his head, Li Dong turned to smile: "Although the situation is good now, it cannot be taken lightly.
If you hit the other party's deferred strategy at this time, you might even be hit by anti-Ge.
Originally, we were able to defeat Su Guo by accidentally attacking it. If they were given a chance to breathe, it would be hard to say who won or lost.
The more we reach the last moment, the more we must be alert.
The fruits of victory are there, no one can take them away, we are not in a hurry.
After China Resources and the South Jiangsu government opened their mouths, we slowly slowed down our offense, and we had to continue at this time. "
Everyone looked awkward and nodded quickly.
This is not impossible. Many wars were overturned by opponents at the last minute.
Although the distant place now has the advantage, it is not an absolute advantage. If Su Guo is slowed down, who will die is not necessarily.
A brief reminder, Li Dong did not say much.
At this time everyone is happy and normal, in fact, he is also happy in his heart.
After discussing Su Guo for a while, Yuan Chengdao continued: "President Li, then we will continue to maintain our offensive posture until China Resources completely concedes defeat and then talks."
Li Dong nodded slightly: "Well, it is so arranged to keep Zhang Mingduo vigilant. At most one month, this war should be over."
In a month, this is the longest time Li Dong estimates.
Maybe it takes less than a month. Anyway, before the arrival of 2008, the battle of Sunan will definitely come to an end.