Vol 2 Chapter 86: : Fresh and Popular Business Logic

"So, Mr. Ye, the company's next-generation product will serve smart homes?"
Cheng Yangze carefully combed the content of Ye Hua's statement. According to his description, it is always explained that new products are the trend going in this field, and smart home services are also a major trend in the future. Nowadays, the world's technology giants are at This field is involved.
Ye Hua nodded and said, "You can say so. In fact, my real purpose is to create an advanced closed-loop ecosystem similar to Apple's, open up the road with emerging technologies, and acquire the future of Clipton's media is just this ecology. One of the chains in the system, only by building a complete ecosystem can we build and consolidate our moat. "
Cheng Yangze hesitated for a moment. Why do today's tech big guys like to tell the story of ecology? Without telling the story of ecology, I seem to be embarrassed to claim to be a technology giant.
In the end, he couldn't help but said, "It's just President Ye, building a closed-loop circuit. This business model is very risky, and it has to be pursued by major traditional giants."
为什么 Why do the Internet giants feel like they have to step in everywhere, just can't let the story go.
In fact, Cheng Yangze also wants to say that the last LeTV, who told ecological stories, has said that Boss Jia, who will return to China immediately after ten thousand years, is still in the United States. Fengfeng Technology, one of the coastline company's partners, also told this story, and almost jumped out. This time, he regained half his life by strategic cooperation with the coastline. Now he is nourishing and moisturizing.
Ecology story, very few can finish it, Apple is one, Xiaomi has been playing well recently.
However, the tech enthusiasts are so enthusiastic about telling this story. Naturally, it has its reason. Without him, once this story is successfully completed, it can build an extremely strong moat, like Apple ’s closed-loop ecosystem. I have to say that Joe Bangzhu may be the most wonderful one in this story, not even one.
After finishing this story, let's take a look at Apple's ability to make money today, breaking trillion dollar market value ...
Ye Hua laughed: "The coexistence of risks and benefits is not only difficult, it is extremely difficult, but it does not mean that there is no opportunity. How can Pinyin be able to kill a path under the eyes of big guys like Dibao and Jingdong? growing up healthily?"
How do you fight?
Cheng Yangze Weiwei said, "Is that the one that sells tops like razors, slippers for nine packs and nine free shipping, what is the exclusive specialty of Japanese cat washing powder, Coke and so on?"
Ye Hua was amused by his serious voicing tone. He couldn't hold back. After a while, he converged on his smile. Then he nodded and said in a deep voice: "For a period of time, the rise of the spelling has aroused my curiosity I also studied it in depth. "
: "As far as my personal understanding of the world is concerned, when I encounter new things and I don't understand them, I look for reference objects, and look for the evolution of this new model and new things. After all, this is An evolutionary world. "
Bian: "In fact, no matter what kind of ecology, what this or that business model is, basically it is to see who earns it, how to make it, and who has moved the cake before."
: "Let ’s say that this crazy consumption downgrade puzzle, although it is an e-commerce platform with Zaobao and Jingdong, but in essence I think it is different. You see, what is Daobao? I gave it The definition is an online real estate developer, Yiwu Commodity Market. The essence of its profit model is to collect the rent and management fees of small businesses. At the beginning, JD.com exclusively sold electrical appliances. They sold and became a big department store online. "
After hearing this, Cheng Yangze was surprised, and found that the boss ’s fresh and refined ideas are quite unique. If you think about it, it ’s true, at least it cannot be refuted.
Ye Hua continued: "But Jingdong's business model is actually not very profitable. Department stores like Carrefour usually have a profit of only about 7%, and it is difficult to build their own moat. So Jingdong learned Wal-Mart and established Warehouse logistics, which is Jingdong Logistics, is the strong profit point of Jingdong. In the past few years, Dongge had an accident abroad and said that he should have offended Wall Street gangsters. If it is Wall Street people who want to engage him It is a big reason why Dongge wants to strip this strong profit point ... "
After laughing, he said: "Many people think that Wal-Mart is a big supermarket like Carrefour and China Resources Vanguard. In fact, it is not that Wal-Mart's core competitiveness is warehousing and logistics. They have too many distribution centers around the world. It's a point-to-point seamless logistics system. The newly emerging puzzle is actually not the same as digging treasures and Jingdong. The puzzle is actually grabbing the business of street vendors and mobile vendors. Do you know the mobile vendors? "
Cheng Yangze nodded. Although he was selling luxury underwear, he was a passerby. He also bought all kinds of stalls when he was young. "I know this is the kind of car with a container truck and big speakers. Those guerrillas in cities, counties, and towns that claim to be selling directly from manufacturers?
"Yes!" Ye Hua laughed. "For example, there are two very hot businesses. One is the Jiangnan Leather Factory where the boss ran with his aunt, and the other is the shoe seller. Because the director is his watch pot, the original price is three. More than one hundred and four hundred leather shoes are just over one hundred. "
"Brother Cheng, do you understand now? Why are there so many people using Pinyin and the sales are still so high, in fact, it is not at all the so-called consumption degradation, but because of the sales of stalls and mobile vendors themselves. It's a big market. "
Cheng Chengyang Ze nodded again and again, the young boss said lightly and funny, but in fact, he was deeply analyzing between the lines. Think about it exactly as he said?
说 Speaking in such a relaxed and funny tone, there is a kind of style of pointing the rivers and mountains between jokes, and it is indeed terrifying, it is no wonder that he is sitting in the position of the coastline leader, not without reason.
And Ye Hua said: "Actually, don't look at the so-called Internet giants today. Join the forum today and talk about a new model tomorrow. The day after tomorrow will talk about a new pattern. The day after tomorrow will say that pigs are blowing up a new air. Yes, but in essence they are making money from traditional businesses, but they have used the emerging Internet technology to "dim down" some companies in the original industry, grab their market, and then expand on this basis Be stronger and build your own moat. "
: "If you don't believe it, you can take a look at the companies that are now bigger and stronger. Few say nothing out of nothing and create a new business. Basically, they integrate more resources and are profitable for one of them. The industry is reshuffling. For example, our coastline, the current product is to use emerging technologies to break the traditional screen, IMAX giant screen, and robbed them of the market. "
: "Another example is Xiaomi's mobile phone, which grabs the market of copycats; hit a taxi, and rewash the blue card car, which is the black car market. Even the social empire of Penguin can give such a definition. According to this business logic, Penguin is actually a clothing company ... "
As soon as this word came out, Cheng Yangze's eyes were slightly stunned. Can an internet social giant bring such a fresh and refined understanding?
I saw Ye Hua saying, "Go through its history, its real financial turnaround took off in 2003, and it took off by selling the" Kouxiu Show ". In the same quarter, it made more than four billion yuan ~ www .EbookFREE.me ~ and the year before that was nothing more than a billion-dollar revenue. "
After spreading his hands, Ye Hua shrugged, "This 'Kou Kou Xiu' is the clothes. When I was studying, many male students gave women's clothes. This is the 'Kou Kou Xiu'. This penguin's clothing is not too much. Good money, standardization, modularization and programming, except for a little design cost, nothing else, so Penguin has tasted the sweetness here, and has been working hard in this field of clothing, so that today almost all high Gaming games have become business models that make money by selling clothes. "
: "For example, the glory of the king, such as LOL, turret, DNF various suits, etc., the appearance of those skin props is not the difference in clothes."
: "According to this business logic, it can be said that Penguin may not be the world's largest clothing sales group, but it is definitely the most profitable company in the world for selling clothes. The number one Nike global sales for one year is similar to Penguin's annual revenue. More than 200 billion, but Nike has 500 stores in China and tens of thousands of counters. How many are there in the world? "
: "In terms of population, multiplying by four, this cost is incredible, so Nike's profit is only about 10%. It can't be compared with that penguin. As for the second one, it sells more than 1,000 a year. 100 million, it ’s almost an order of magnitude, so let ’s not talk about it.

At this point, Ye Hua finally revealed a sly sly smile, saying: "Just say virtual singers and virtual idols, there is a lot of imagination, why do I say that we should vigorously promote UGC culture? We also sell clothes, and This is a positive cycle. The fire of clothes sales must ignite hardware. In turn, the fire of hardware sales must surely sell clothes. "
The truth is out!
Uh ...