Chapter 603: Band-Aid Strategy

The military's exclusive supply agreement was signed soon, and General Gan had some face, and the price given by Bingcheng Pharmaceutical was indeed cheaper than that of Bondi.
But Feng Yu is not too happy, relying on these, can not beat the brand of Bondi.
Defeating Bondi, this time in the past, until Yunxiao Baiyao launched a band-aid to promote wound healing, and after five years, it was truly successful.
In other words, from Bondi to China, in just two years, the brand of Bondi has been deeply implanted in the minds of Chinese people, and has been firmly occupied for more than ten years.
During this time, no other band-aid brands appeared, but none of them could affect Bondi. In fact, if it is not the state's support, Yunxiao Baiyao wants to defeat Bondi, and it can't be done in five years.
Even though Yunxiao Baiyao defeated Bondi in sales, when it was market statistics, Bondi was still the first brand in China's band-aid market, and Yunxiao Baiyao was only the second.
Of course, the past life is because Bondi has been the hegemon of the China Band-Aids market for more than a decade, and it is difficult to pull him down.
Feng Yu also had to admire, Yunxiao Baiyao, still succeeded!
But Feng Yuke didn't have that long patience. He used five years to put Bondi under him. Feng Yu's goal is two years, must be in the sales volume, sales, profits, brands and other aspects, thoroughly under the pressure of Bondi.
In this way, for Johnson & Johnson to enter China, to seize the Chinese market, it will certainly play a great resistance.
Before the reincarnation of Feng Yu in the past, many of the top pharmaceutical companies in China were either foreign-controlled or Sino-foreign joint ventures, and the truly authentic Chinese brands were left behind.
Is it not a sorrow for an industry such as medicine to be controlled by foreign capital?
this life. Feng Yu is definitely not going to let this happen again. Huaxia is not without good researchers, but they can't get investment and can't get publicity. And many drugs that contribute to the world. It is also a successful study by the Chinese people, or among the researchers, there are Chinese people.
Just like a scientific research achievement, a professor is doing it with a few graduate students. The ability of the professor. Above graduate students, fame is above graduate students, but research has often had great accidental factors. Can a graduate student make the greatest contribution, so who is the ultimate credit?
Professor!
Because everyone will think that the reason why graduate students can have these findings and make these results is inseparable from the professor's teaching, but in fact it is not the case!
Feng Yu has now supported many researchers, many of whom are very capable. It is Feng Yu’s request for them to study drugs that are cheap and very easy to use. What Feng Yu gave them was sufficient funds to study the reputation of success.
If you make a contribution, you should get fame and fortune. Everyone is an equivalent exchange. Feng Yu paid the funds and enjoyed the benefits of the results and achievements, and the researchers gained fame and fortune and completed his research.
It is said that Feng Yu’s memory of the formula of Yunxiaobai Yao. After the research of Bingcheng Medicine, it was found that the effect was not comparable to the real Yunxiaobai medicine. However, after the research and improvement of the researchers of Bingcheng Medicine and the cooperation units of Beijing University and Medical University, the effect is still a little different, but it is not so big.
these people. It is not necessary to study the prescriptions that are better than Yunxiao Baiyao, and they also have great hopes to study successful aerosols before Yunxiao Baiyao.
Of course, it is also related to Feng Yu’s request for Bingcheng Pharmaceutical to increase investment in scientific research.
Feng Yu and the ice city pharmaceutical leadership team said very clearly. The reason why Bingcheng Pharmaceuticals earned so much last year is because the medicines of Bingcheng Pharmaceutical are really good, well absorbed, and effective, so the people will buy them. And a unique drug, the profits that can be brought will be even higher.
For example, the top pharmaceutical companies in the world have risen because of a patent for a drug. No one has become a giant in the world's pharmaceutical industry by reducing costs and advertising.
For example, Bondi, why is this brand's band-aid, the world's highest sales, the highest profit? Because they are the inventors of the band-aid, with the oldest band-aid brand, they let people's minds only have the concept of Bondi without the concept of band-aid!
Bingcheng Pharmaceutical wants to defeat Bondi. It is definitely not possible to rely on waterproof and breathable technology. These can beat other small brands at best, but for Bondi, the impact is small.
This is not the case, after Bingcheng Pharmaceutical launched the water-discharge and breathable band-aid, Bondi also launched immediately. In this respect, Bondi has long thought of it and has already succeeded abroad. The reason why it was not launched in China is because they don't think it is necessary. With the old technology, it is enough to monopolize the Chinese market.
Like the electronics giants like Sony, they are launching a new product that is not launched when the technology is mature. Instead, as long as their technology is ahead of the market, they will not introduce new products unless this new product can Let them cost less.
They will launch a new technology at a later time to continue to maintain the industry's leading position and deepen the influence and value of their brand.
For the time being, the brand-name of Bingcheng Pharmaceutical is only a cartoon, which is not what Bondi has. At present, it is necessary to push this one. Bingcheng Pharmaceutical and Liu Mike have set more than one version of the cartoon image, such as "Gourd Baby", such as "Black Cat Sheriff" and so on.
If you can buy the copyright at a low price, you can buy it and you can't buy it. Then you can study those who have passed the copyright protection period, such as "Water Margin", "Romance of the Three Kingdoms", etc. There are many characters in the picture, you can stand The high point said that we are promoting the traditional Chinese culture.
Of course, this is only a small means. The only thing that can really defeat Bondi is to study the band-aid that can really accelerate the healing of wounds. This is the main reason why the previous Bondi lost to Yunxiao Baiyao.
If you want to study success, it can be done in a day or two. This is why Feng Yuneng waited, but only gave the researchers a year.
This year, Feng Yu obtained the exclusive supply of the National Sports General Bureau and the military through various relationships, plus the advertisements of the Central Committee and radio stations, the soft-text advertisements in the newspapers, etc. These are all sales methods. Di is not impossible.
It is because these sales methods also make Bingcheng Pharmaceutical's band-aid, there is not much profit at all, advertising costs, is not a small amount, after all, the price of this band-aid is too low, not too high profits.
Feng Yu is most worried about winning sales, winning sales, losing profits and losing the brand!
For the time being, it is only a period of grabbing the market, expanding the influence of the brand, the real decisive battle, and the successful development of the medicinal band-aid, and let Bondi look good! (To be continued.)
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