Chapter 636: Price 2 polarization

  In fact, when the previous life 1100 was first listed, the domestic price was 1280 yuan.
Other mobile phone manufacturers started to make color screens, not even blue screens and orange screens. When making mobile phones with 65,500 and 260,000 color screens, when they felt that black and white screens were to be eliminated, Nokia did the opposite. Great success.
  Because there are still many black-and-white LCD manufacturers at this time, their products will be sold out, so they are willing to supply at low prices to ensure that there are meager profits to keep the company alive. There are several factories in China.
  Later, Nokia launched low-cost models with orange and blue screens. When other manufacturers almost gave up this screen, they bought a large number of products at low prices to occupy the market.
  Do you say that this product does not make money? Of course it is also profitable, but very little, but it has greatly improved Nokia's brand awareness. Many people's first mobile phone is Nokia because it is cheap.
   Say now, the mobile phones on the market are more than one thousand to more than four thousand, and the market below one thousand yuan are some of the last few years ago, or second-hand goods, mobile phone manufacturers will not produce such cheap products.
  Anyway, everyone wants to buy a mobile phone. They sell expensive things. Consumers don't want to buy them. They earn more. Cheap mobile phones will soon fill the market, which is also detrimental to them.
  More than a thousand mobile phones, in Zhang Yang's opinion, are unnecessary. Those mobile phones are single-color screens such as orange or blue screens. After two years of production, Zhiduoxing continues to occupy the market with low prices.
  The price of two thousand yuan is currently the mainstream in the domestic market, and it is also mainstream in the international market. Zhiduoxing currently has no related products, which is relatively backward, so it is planned to launch a clamshell machine to fill this gap.
   The development plan previously studied must be adjusted after market research.
   Duan Yongping was relieved to see Zhang Yang made the decision. In this way, Zhiduoxing always has more mobile phones for consumers to choose from.
  ……
  At the end of August, Zhiduoxing's l1 was officially launched, with a retail price of 898 yuan. When the price burst out, the market was shaken.
   Other mobile phone manufacturers haven't thought what is going on, but Changni is keenly aware that this is not the routine of Zhiduoxing as a home game console?
When Zhiduoxing made g1, the price of the game console was cheaper than all, ensuring the lowest price. At the same time, the game price was also very cheap. Relying on the low price strategy, it quickly occupied the market and defeated many old brands. Game machine manufacturers.
   When Zhiduoxing launched its mobile phone, Chen Ni was still worried that Zhiduoxing continued to do so. When they saw that Zhiduoxing launched a mobile phone with a price of 3000rb, they were relieved.
   Sure enough, Zhiduoxing's music phone is not selling well, and it is not an explosion. Later, after many promotional measures, sales have increased, but they are not comparable to their sales in the Chinese market.
   But who knows that everyone started to give up black and white screen phones, and even single color screen phones are planning to be eliminated within a year or two, Zhiduoxing actually launched a black and white screen mobile phone, the price is still so low.
   This time, Zhiduoxing's mobile phone has a great price advantage. Just one week after its listing, the sales volume exceeded 100,000 units, which is much better than the original music mobile phone.
   Other mobile phone manufacturers are dumbfounded. How can a product that should be eliminated be sold well?
   Shouldn't everyone prefer the color screen? Isn’t Zhiduoxing also launching a music phone? Why suddenly made such a cheap mobile phone?
  Can I still make money at this retail price?
   Other mobile phone manufacturers quickly measured the production cost of l1, and found that at least six hundred rb or more, plus advertising, logistics, and the profits of retailers, distributors, etc., can Zhiduoxing make money?
  Even if you make money, one set is only one or two dozen yuan. What is this picture?
  Even if you sell half a million units a month and one unit earns 20 yuan, that's only a 10 million profit. What is your R&D cost? There are also waste rates in the production process, after-sales service and other expenses, which are not profitable.
  What do you sell for unprofitable products, disgusting?
  Where do they know that the actual cost of this product is less than 600 yuan, because they purchase a lot of materials, so the cost has been reduced.
   I also found the world's top foundry, and at the same time can be shipped with p4, repeater, etc., the agency fee is not high, their actual profit is higher than those manufacturers estimate.
Moreover, they made advertisements, but most of them were print advertisements. With previous agreements with mobile and Unicom channels, Zhiduoxing did not need to increase advertising costs. They also had to put up posters at the entrance of the business hall and put the products in the most prominent Location.
   What's more, the price of this product is only one hundred dollars. Li Zeju's retail price in the Southeast Asian Chinese market is about rb 1,000 yuan, which is also a small profit.
   Everyone suddenly discovered that Zhiduoxing has launched three mobile phones, but the price span is very large. For more than 3,000 yuan and less than 1,000 yuan, the price range in the middle is the most important competitive market for other manufacturers. Zhiduoxing seems to have given up!
The most depressing thing here is Nokia~EbookFREE.me~ Their 1100 plan to be listed in the Chinese market in the fourth quarter, but unexpectedly, Zhiduoxing first made a cheap phone with black and white screen, which also uses a plastic case and even appearance The design is more beautiful than theirs.
   And I don’t know why. In the l1 mobile phone of Zhiduoxing, many functions are simplified, but the game function is added. The most basic 8-bit game is to eat snakes and push boxes.
   Such a comparison, their 1100 is not competitive. There is no advantage in cost, no advantage in performance, and no advantage in appearance.
   The only advantage may be the brand. At least in the field of mobile phones, they have more big names than Zhiduoxing. They are the first in the industry.
But Zhiduoxing is also not a small brand. The CEO of Zhiduoxing Group is still the eleventh in the global rich list. Many people even said that if the chairman of Zhiduoxing Group handed over the shares to Zhang Yang, Zhang Yang’s ranking would reach sixth and continue to maintain Asia. The title of the richest man suppressed the Middle Eastern prince.
   No other mobile phone manufacturers make black and white screens anymore. Why should Zhiduoxing come back? Their Nokia has undergone multi-party demonstrations, and they have to deal with some inventory products before thinking of designing a cheap model. Does Zhiduoxing have inventory to clean up?
  Because Zhiduoxing's large-scale purchase of black and white screens, Nokia could not purchase cheap black and white LCD screens, and their costs also increased.
  Nokia suddenly discovered that Zhiduoxing might be their rival!