Chapter 1669: Personal philosophy

At 3 o'clock in the morning, Li Dong ended his last courier delivery.
At this moment, many people still do not fall asleep.
This night, everyone did not want to sleep.
...
Distribution point.
Li Dong took the hot towel handed over from Yuan Xue, wiped his face indiscriminately, and then looked at the reporters around him. He couldn't help laughing: "Everyone is not easy, accompanied me all night.
If I don't say a few words, I still feel sorry for you.
While we still have time, we will talk about it later. "
The reporters were overjoyed, but there were still reporters looking to the remote follow-up team on the side, and the live broadcast was still on.
Even now the interview is not an exclusive report.
Li Dong laughed: "It's okay, it's not all night owls, live broadcast, but just don't want some people to continue to wait, they are not older than me, they are older and stay up late to hurt themselves.
Watching the live broadcast, after all, is not all, and you continue to report it. "
Journalists think about it, not to mention that even if they want exclusive coverage, it is impossible at this time.
However, some reporters thought of what Li Dong had just said, and immediately asked: "Mr. Li, you said you don't want people to wait, can you tell who you are talking about?"
Li Dongtan smiled and said: "More, I don't sleep tonight, there are a few who can sleep.
Forget it, don't talk about them, let them continue for a while, first talk about things in the distance. "
Li Dong said, picked up the information on the side and glanced at it, and said with a smile: "I didn't have time to read it. At 3 o'clock, it just exceeded 30 billion transactions, and the data is not bad."
"not bad……"
One sentence is not bad, so that everyone is stunned, three hours 30 billion is just not bad!
Li Dong said with a smile: "I think I'm pretending? Actually it's really not.
This time, it took too long to prepare in the distance, and the manpower and material resources consumed were beyond your imagination.
The promotion plan alone has cost tens of millions every day for the past month, and several hundred million has been spent before and after.
On the logistics side, this time, various subsidies, various incentives, various equipment and benefits combined, also spent 6.7 billion to go out.
Coupled with various other expenses, don't look at just double eleven days, we invested nearly 2 billion in funds!
Ladies and gentlemen, do you think that with so much investment, plus my one-night delivery of snow, is 30 billion really a miracle?
And in the next few hours, until 8 am, I am afraid there will not be much performance growth.
This time on Double Eleven, the goal of 100 billion yuan hangs. "
Li Dong didn't score a 50 billion record at night, and Li Dong felt that it was indeed suspended.
By the early hours of the 12th, the goal of 100 billion was a little slim.
However, Li Dong feels that he has failed to achieve his goal. Others think that 30 billion is already astronomical.
Immediately said: "Mr. Li, the transaction volume of 30 billion yuan in 3 hours, whether it is traditional offline retail or online platform, no company in the world has done it.
With such achievements, we all feel that it is already a miracle. Even beyond the distance, we can't think of another platform that can break this record.
In your opinion, such results have not yet met your expectations? "
Li Dong said with a smile: "Don't hurry up and draw a conclusion. You don't think it's possible for 30 billion three hours today, and no one can surpass it.
But tomorrow, next year, maybe things will exceed your imagination.
Not to mention a few years ago, just a few months ago, or even a few days ago, would anyone think that the distance would reach 30 billion in three hours?
Miracles are created by people.
With the advancement of technology and economic development, nothing is impossible.
Maybe next year, one hour will be 30 billion, even half an hour, which is not surprising.
Do you know why I dare say this? "
Everyone was puzzled, Li Dong picked up the file in his hand and shook it, laughing: "Look at the data.
Previously, the online shopping market was dominated by absolute PCs.
In 2008, all transactions in the online shopping market were provided by the PC.
But this year, from the beginning of the year, the mobile Internet has developed rapidly.
The current 3G network speed is not fast enough, and the terminal functions are not complete enough, but even so, the mobile terminal is also developing very fast.
According to distant statistics, the current mobile terminal, online shopping ratio has reached 30%!
In other words, tonight, the mobile terminal provided nearly 10 billion transactions to the distant place.
Do you dare to imagine you?
The development of mobile Internet is too fast, and it has universality and universality, this point, PC can not match.
Personal computers are not available for everyone, everyone will use them.
Integrating a PC into a mobile phone, replacing a computer with a mobile phone, simplifies operation, and shrinks and simplifies the terminal. This is the change brought about by the technological revolution.
Everyone has something like a mobile phone.
Today's smartphones are not too expensive, but they are not cheap, generally around 3000.
But once the price of the smart phone is reduced to about one thousand yuan, the traffic cost is reduced again, and the network coverage is wider and more convenient ...
Can you imagine that the mobile Internet user base will soon exceed the PC user base?
Not only exceeded, but far exceeded!
In the past, the netizens of Huaxia were close to 400 million according to statistics. In fact, everyone knows whether this data is true or false. Does Huaxia have 100 million people who really own their own PCs?
Different from mobile phones, I would n’t be surprised if the annual smartphone users exceeded 1 billion.
The user group has expanded tenfold, and it has an advantage over PCs. In the past, many things that you think were impossible will be realized.
The e-commerce market will also expand rapidly with the development of the mobile Internet.
Everyone should have seen this.
In fact, even if there is no mobile Internet, e-commerce is developing extremely fast in China.
A few years later, if the far-off transaction volume reached trillions a day, now everyone feels incredible, but I think it is not impossible. "
"Trillion ..."
The reporters didn't know how to ask. Every time Li Dong seemed to inadvertently, it would make them speechless.
Li Dong still said with a smile: "I just said that it is possible that miracles are created by human beings, so I might as well watch them a few years later.
I will not discuss these today, and I will talk about the future.
Let's talk about the distance now.
The performance of 30 billion yuan in 3 hours is slightly lower than I expected, but it should exceed the expectations of many people.
Especially C2C, which is Wanjia.
Wanjia.com has created a new history this time. In the past, our C2C business accounted for less than 20% of the mall's share.
This time, after Wanjia.net settled in a large number of merchants, its performance rose rapidly.
Of this 30 billion yuan, 35% of which was contributed by Wanjia.com, which exceeded 10 billion yuan in transaction volume.
I did n’t look at the treasure, but the performance should not be too high.
I said that I do n’t really want to crack down on anyone, but just take other C2C platforms as an example.
In recent years, the market share of C2C has gradually been surpassed by B2C platforms.
You know, just in 2007, C2C still had an absolute advantage in the online shopping market.
In 2006, C2C accounted for more than 90%.
But now, B2C is starting to overtake C2C. Is the C2C field no longer competitive? "
Li Dong asked a question, but he did not wait for other people to speak, and said by himself: "This is not the case. From the perspective of Wanjia, I know that the C2C market still has potential.
But why was it overtaken?
It can only be said that the previous leader in the industry did not do well enough, which caused a lot of doubts in this field.
No one will deny the contribution of Dibao in the China C2C field, especially when the free mode is turned on, it also benefits countless third-party merchants, including consumers, which is worthy of recognition.
It can expand the scale blindly and introduce a large number of third-party merchants, but it has not done a strict management of the settlement system, including the rights protection after-sale system and the credit system, and it has not been established successfully.
This has caused many criticisms and doubts on the C2C platform, including the loss of credibility.
The proliferation of counterfeit goods, the proliferation of inferior products, the proliferation of Sanwu products ......
Because it is simple to settle in and the audit is simple, anyone who opens an online store can buy and sell transactions, and the platform does not supervise or open one eye and close one eye. This is a fact.
It is also extremely difficult for consumers to buy these products and want to protect their rights.
At present, the rights protection law for the online shopping market has not yet been released, it depends on how the platform itself does it.
The platform can help you defend your rights, and then you can succeed in defending your rights. The platform does not help. For the tens of dollars, you are exhausted. How many people can stick to it?
Some people say that this is the consumer deserves, knowing that it is so cheap, it is very likely to be fake, why do you still want to buy it?
Should consumers deserve it?
Some people are really cheap, but many people choose to buy because they believe in the platform, including the lack of understanding of the product.
At this time, the platform has an obligation and responsibility to help them defend their rights.
In fact, the best way is to solve these problems from the source.
Like Wanjiawang in the distance, before Wanjiawang settled in, we all had a strict credit review system, including field visits!
No e-commerce platform can do this, only from a distance.
Far-away express, supermarket stores, all over the country.
Many people may not even know that every store in Wanjia.com will have people from afar to take part in field visits.
I dare not say that all the products of Wanjia.com ’s merchants are good things, and all the merchants are conscientious merchants, but their detailed information is available here, which also reduces the difficulty of defending rights in the future.
The biggest difference between us and other C2C platforms lies in our after-sales service system, including quality control issues.
For Wanjia.com, if there is a problem, the remote party will not blame it, and will not let consumers go to a third party to negotiate with them. Instead, the remote party will deal with it in full and pay compensation in advance.
As for finding third-party rights, that is our responsibility, not consumers.
At this point, countless consumers will no longer question C2C and will no longer rely on luck to shop.
As an industry leader, some things, including the establishment of rules, are not simply the responsibility of the government, but are led by the industry leader.
Dibao is not very good at this point. If Dibao is not in a hurry to expand, but has a solid foundation, it will not lead to the current situation, and the entire platform and even the entire field will be questioned and rejected.
Of course, these can't be blamed, and it's also related to the actual situation.
As an IT company, Ali lacked funds in advance, and urgently needed to prove to investors that expansion is the best manifestation of strength improvement.
As for the troubles left over, they did not have time to think about them.
It's too late to think about it later.
In China, C2C includes the entire e-commerce market, and both Ali and Dibao have contributed.
But the prosperity of C2C is gradually declining, and it has a lot to do with Ali.
Today, the Wanjia Network in the distance is actually correcting these legacy diseases and re-saving this area.
E-commerce is not simply B2C or C2C, it covers a wide range and is very large.
Keeping pace with each other and not leaving any one field behind will only enrich the industry and make the industry bigger and stronger, rather than short-lived.
If you continue to do this, it will not take a few years for C2C to become synonymous with low-end counterfeiting.
A large number of third-party shops close stores, and the market share is getting lower and lower. Some potential small and medium-sized independent brands will also become victims.
This is something that the distant place does not want to see.
While this situation has not yet occurred and the problem has not been sharp enough to be resolved, the distance has the ability to change all this.
Therefore, now far away to reform at all costs to improve the entire e-commerce field.
At present, the effect is good.
This is also one of the important reasons why Wanjia.com can score 10 billion!
In fact, there is no meaning for which platform or which company is far away. We just hope that this industry can be more formalized and more promising.
In the past, I hoped that Ali could lead this industry to be more brilliant.
But Ali has a lot of problems. I do n’t know when they will have the ability to change all this.
Once it is dragged down, the stubborn disease is entrenched in the end, and it is unlikely that it will be thoroughly cleaned up.
Since Ali can't do it, let the distant place do it.
Distantly set an example in this industry, let all third-party platforms see clearly, and die without change!
If you change, you have room to survive. If you do n’t change, then wait for the bankruptcy and force them to change. In my opinion, it may be more effective than slowly guiding.
This is the responsibility of large enterprises, the responsibility of leading enterprises.
In China, in the field of retail, in the field of e-commerce, this is the responsibility of the distant place.
Since other companies cannot assume this responsibility, we can only bear it. "
Li Dong said with a smile: "Of course, while taking responsibility, there is no conflict with expanding the industry.
This is also the reason why Yuanyuan has been excluded by other companies. "
Everyone listened carefully and no one interrupted halfway.
After he finished speaking, someone asked: "Mr. Li, in your opinion, other retail companies, including online shopping platforms, are no longer necessary?"
Li Dong said with a smile: "This is not true, I mean, the current Chinese business community, in these areas, will lead the way from a far better and stronger!
This is a fact, and the distance will not be presumptuous.
Leading enterprises must have the strength and responsibility of leading enterprises. Enterprises lacking such strength and responsibility are naturally not qualified to be leading and leaders.
If one day, there are more suitable companies than far away to assume this responsibility and lead this industry to continue to be strong.
From afar, you can also abdicate and let the virtuous. This is an inevitable law of the business world, and there is nothing to be surprised. "
From the transaction volume of online shopping, when it comes to leading the future of the industry, Li Dong's extension is somewhat larger.
Everyone fell into thought for a while.
When someone wanted to ask a question again, Li Dong pressed his hands and said, "These topics are more controversial. Just listen to them, and don't have to go into too much in depth.
Let's return to the topic and continue to talk about the Double Eleven.
This time on Double Eleven, it is not purely for the transaction amount.
In fact, more in the distance is still perfecting the O2O system. In the past, O2O in everyone's mouth included O2O in some enterprises.
In my opinion, more gimmicks than actual meaning.
Speaking of Surin, Mr. Zhang of Surin has always put O2O on his mouth, but in fact, the combination of Surin online and offline is completely not a system, and there is not much reference for reference.
What is O2O?
Or not just O2O, but what about the entire retail?
Simple, convenient, efficient, quality, improve the quality of life ...
These are retail!
The combination of online and offline is not to play gimmicks, more is to fill the entire field.
Yuanfang is doing this right now. The consistency of prices and products is the foundation of this field.
There is a difference between online and offline prices, then you can't do what you want. There is a difference between offline and online products, and you can't do online and offline integration.
But the cost of online is lower than offline, which is also true.
If the products are the same and the prices are the same, will the offline system lose money? This is why many companies cannot achieve true integration.
Even from afar, this issue is actually being considered.
With the increase in offline costs, the two major costs, including labor and rent, have increased significantly. If you want to achieve O2O, you can also provide you with affordable products. The offline stores will actually be at a loss or no Profitability.
As a business, which one does not want to make money?
Think from a distance!
How to make customers convenient and enjoy high-quality and low-cost products, this needs to test the strength and ability of the enterprise.
Yuanfang is now working hard for this, reducing costs, improving service efficiency, and completing resource integration, all of which are preparing for these.
Including the expansion of the system, the bigger the industry does, the lower the cost, which is inevitable.
The use of new technologies to reduce intermediate processes in the supply chain, direct supply of direct sales, and even self-supplied self-sales will reduce costs.
The increase in the proportion of own properties ~ EbookFREE.me ~ The streamlining of the management system is to reduce costs and ultimately benefit consumers.
What the distance thinks more is to give back to the society, and then let these consumers feed the distance.
Of course, it is inevitable that someone will give up the interest and withdraw from this system.
Therefore, far away is currently subject to some criticism and criticism, which in my opinion is also a matter of course.
But the original intention of the distance will not change, even if we are attacked, we will continue to do so.
... "
Reporters have recorded these words one after another. Tonight, Li Dong is not talking about the Double Eleven, but more about the corporate culture in the distance, including his personal ideas.
In the past, distant places, including Li Dong, rarely talked about these.
Today, Li Dong said so much, everyone suddenly had some unspeakable feelings, but no one could describe the specific feelings.